Kiplinger Sounds the Right Keynote
In an introduction before a speech at Auburn University's College of Human Sciences Women's Philanthropy Board exactly a year ago, the presenter asked the audience to
Digital Marketing Lessons Stress Personal Touch
Sometimes it’s good to know that even the biggest companies make mistakes, so that when we make them, it doesn’t feel so bad. And more
Don Johnston, Senior Vice President/Group Publisher, AHC Media, Atlanta
What was your first job out of college and how did you get into this business?
I was fortunate that my college newspaper,
Emily Sheahan, Group Publisher, HCPro, Inc., Danvers, Mass.
What was your first job out of college and how did you get into this business?
My first job out of college was as
Personalizing the Message
I’m talking to you today about marketing. Groupon, step aside, Facebook Deals has arrived—in the U.K. at least.
Starbucks, O2 and Mazda are among the first participants. Mazda is
Exhibiting Tips for Drawing People Over
The SIPA online marketing forum has been snap, crackle and popping with discussions the last few days. One of the questions that has created the
Best Ideas: Tweetups, Email Capture and IT Cooperation
The Super Bowl has its awarding of the Most Valuable Player trophy, a concert has its final encore, and a SIPA Conference has
Conference Handouts Provide Solid Information
Handouts for sessions from last week’s SIPA Marketing Conference in Miami are now posted on the SIPA website! As a preview, here are important and timely
Two of the publishing industry's leading membership websites, Internet Media Review and SWEPA (Subscription Website Publishers Association), have merged to create the Mequoda Library, the interactive resource for building better
