Online video publishing, especially when taken in tandem with mobile advertising, is arguably the most alluring revenue opportunity to come along for digital magazines in a long time.
But, like any
Whether you're outsourcing your Internet marketing services or building an internal Internet marketing services department, these 11 content marketing job functions are key
I've been running marketing services departments and companies
Digital consumers are the end all be all for Internet publishing companies. Everything revenue-related runs through them. Digital consumers click, read, subscribe, and share. They are the goal.
Here's the good
In the second decade of the 21st century, the online publishing environment is not only changing dramatically, it’s changing at a faster rate than we ever could have anticipated.
In a
Gutenberg is dead. And you will be, too, if you don't make the transition now to meet the public's growing demand for digital information.
Fortunately, there is one resource, one unique
Aside from three days of content on developing a digital publishing powerhouse, the Internet Marketing Intensive offers networking with like-minded digital publishers.
These networking opportunities have two major benefits:
Publishing is at a crossroads. Are you ready?
No one is in business to fail. But with demand for digital content off the charts, no one can afford to put off
Updated speakers, topics and roundtables for the Audience Development Summit 2012 – come on down!
No event is ever perfect, but we’re trying our best to achieve that for the upcoming
Gail Perry, Editor-in-Chief, AccountingWEB (Sift Media)
SIPA: What was your first job out of college and how did you get into this business?
GAIL: Right out of college, I went to work
The Mequoda Method, when run as a repeating cycle of management behaviors, creates an audience- driven, continuous-improvement media management system.
Mequoda is a term coined by Internet entrepreneur and website developer
Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to use analytics to determine statistics about your data and for modifying your website’s Internet marketing strategy.
We get this question all the time. The term is short for “media quote daily” which was the original name for the Mequoda Group. Mequoda is now used to describe
The Mequoda Organigraph is a map of the company's functions, critical interactions and relationships. Unlike a static organization chart, this shows how information can be managed in a dynamic way.
A term first used by Internet entrepreneur and website developer Don Nicholas to describe a method for designing and managing websites and website networks. The term is an acronym for
2007 was a great year for online publishing, and the digital world in general. Here are our favorite bits and pieces.
In light of the new year, we thought we'd give
Internet publishing profitability boils down to four elements
If you serve a small niche market, then generating website revenue may require creating additional information products, doing joint ventures with other entrepreneurs,
Will dedicated digital readers using eInk technology save the “printed” word?
As I fly east from CES 2007, I am contemplating the new Internet Gold Rush. While most publishers are still
We're Looking for a Very Special Person to Grow with Our Internet Publishing Company
If you're an Internet-savvy reporter, writer, blogger or online journalist with ambition and a desire to learn,
With 1.6 million paid subscribers, ConsumerReports.org has more paid subscribers than any other publication-based website.
That may not be a huge surprise considering their print magazine has a paid circulation of
How's your Internet Publishing Strategy doing? Fifteen years after Tim Berners-Lee invented the World Wide Web, most publishers are still struggling to cope with a permission marketing world where consumers
A writer and publisher I know was making a good living with his simple, advertising-driven website. His topic is hot and his content is rich in keywords. His site includes
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