Internet marketing is the process of using the Internet to promote and assist in the sales of goods and services. Email marketing, search engine optimization (both paid and organic), online press release distribution, and social media are all used for Internet marketing.
Aside from three days of content on developing a digital publishing powerhouse, the Internet Marketing Intensive offers networking with like-minded digital publishers.
These networking opportunities have two major benefits:
Publishing is at a crossroads. Are you ready?
No one is in business to fail. But with demand for digital content off the charts, no one can afford to put off
The Internet Marketing Intensive is characterized by the comprehension of its parts
The Internet Marketing Intensive is a holistic program. It's designed to take all things digital, and put them in
Are you planning on a new start in the always-changing digital environment?
Developing an online business can lead you to financial independence through a growing medium. It can also lead to
Who’s the biggest audience development success of the year in the Mequoda family – and how did they do it?
Of more than 60 Mequoda systems, one publishing website has achieved
Or, a thousand words are worth a single picture
Google the phrase “landing page examples” and you get 3,300,000 results. It’s enough to make the earnest copywriter throw up her hands
Who’s the biggest audience development success of the year in the Mequoda family – and how did they do it?
Of more than 60 Mequoda systems, one publishing website has achieved
Successful publishers always utilize multiple revenue streams. Doing so offers the best opportunity for growth as brand recognition can develop through multiple platforms.
Throughout the years we’ve identified 12 ways publishers
Updated speakers, topics and roundtables for the Audience Development Summit 2012 – come on down!
No event is ever perfect, but we’re trying our best to achieve that for the upcoming
Mequoda’s Audience Development Summit 2012 is more than just talking heads. Not only do you learn the secrets and strategies of the leaders in Internet marketing in six eye-opening sessions,
Three critical questions every website publisher must answer.
Who runs audience development for your organization? When a website publisher asks me to help them increase website traffic and build a loyal
It’s with great excitement that I announce that my friend and colleague, Ed Coburn, will be joining Mequoda Group as Executive Director of our reconstituted Mequoda Advisory Board. As many
Need more ideas for better SEO? Search Engine Watch is a great place for endless amounts of info on all of your SEO needs. From tips on creating better content
Today we will be looking at multiple articles from Marketing Land focusing on email marketing tips and techniques. If you haven’t heard of Marketing Land, they are a news and
In case you hadn't noticed, we've been reworking our event programming over the past couple of years. For 2012, and on into 2013 we settled in on for public programs.
Discounts and special offers still draw them in
Why do consumers subscribe to emails from a business or nonprofit? eMarketer reported yesterday on a new survey by the firm Chadwick
A challenge from some SIPA 2012 speakers
Take this mid-week quiz concerning speakers at the upcoming SIPA 2012 Conference, May 20-22.
1. Which of these choices is NOT on Jeanne Hopkins’
5 magazine assets online publishers need to utilize for growing your online business
Magazine publishers have an advantage when they turn to the Internet.
Unlike most online self-starters, print magazine publishers who
Company Blogs Provide Added Way to Reach Out
Yesterday’s article on the earthquake prompted Allison Herdic of Chartwell Inc. in Atlanta to email me about a blog post she had written
Learn How to Start and Run a Successful Online Business at the Mequoda Summit East 2011, September 13-16th
Discover first-hand the techniques used by online publishers and content marketers for supercharging
A Good Take on Content Management Systems
There was a very interesting story on the Poynter website last week titled “4 ways content management systems are evolving & why it matters
How to create SEO'd blog articles with the best chance of getting found by content searchers
One thing Google’s Panda update has taught us is that quality content is a clear
Matt Bailey, Founder and President, SiteLogic, Canton, Ohio
What was your first job out of college and how did you get into this business?
Wow. On the face of it, there is
New Books Add Value to Today’s Marketing Discussions
Here’s a list of five interesting new books that have crossed my desk recently and some short tidbits from them:
1. “Real-Time Marketing &
The Mequoda Summit West 2011 kicks off Tuesday, April 5th – Will you be there?
Register now for the Mequoda Summit West 2011 or miss out on a multi-day conference
Look, listen and measure your social media activities
At SES in New York, social media was a highly discussed topic.
In a session entitled Social Media Metrics, Noran El-Shinnawy, Internet Marketing Manager
Jim Boykin, CEO and Founder of We Build Pages shares Internet marketing and audience development tools
Backlinks help to build credibility for your website.
As it’s been said many times before, content
Current Early Bird Pricing Expires Tuesday, March 15
Register now for the Mequoda Summit West 2011 and save
The Mequoda Summit West 2011 is only a few weeks away. Can you believe
Our new Content Marketing Strategy 2011 white paper discusses Content Marketing in the Digital Age
Download your FREE digital copy of Content Marketing Strategy 2011 now
Since many Internet marketers and online
Hours of live commentary and actionable strategies for Content Marketing
In the Mequoda Daily yesterday, we continued our coverage of content marketing, the most important marketing concept for online publishers and
Why corporations decide to have a blog
Companies of all sizes have been implementing blogs, or planning on implementing blogs this year.
eMarketer is estimating that 40% of US companies will manage
With the New Year here, let’s all prepare accordingly
Now that the holidays and over and most of us are back to work, it’s time to get situated for 2011.
Let’s face
Are you citing these three reasons for engaging in content marketing?
The end of the year often signals a time of desired change in people. For those of us operating an
Discover what all of those numbers really mean
Register now for our 90-minute Actionable Analytics webinar, which takes place on Tuesday, December 16
The ability to track and analyze statistical data has
Your answer should be a free email newsletter, yes free
Traditional print publishers may have difficulty grasping the concept of giving away their content via a free email newsletter. After
Popularity of content marketing and branded content are on the rise and the iPad may play part in this equation
As the end of 2010 comes nearer, let’s take a look
How to turn your 404 page into a basic internet marketing landing page
Ever think about how to spruce up your 404 page? How about not just sprucing it up, but
How your analytics package can shed new light on referring traffic
One reason your analytics package is valuable is the information it can offer about your referring traffic. There are of
Specific Goals Needed to Make Analytics Pay Off
“You don’t control how people are coming to your site; you only control what they do once they get there.”
Greg Krehbiel, director of
