Online sales represented a tiny 2.2 percent of total retail sales in the first quarter of 2006. That means publishers who want to prosper selling ancillary products to consumers should
As part of your Internet marketing strategy, do you give your new customers a warm welcoming email when they subscribe to your email newsletter or buy an information product?
Some years
House of White Birches, a division of the Dynamic Resource Group, is an experienced print publisher. It has an enviable collection of magazines and book titles. It has carved out
Sudbury, MA, November 14, 2006—A 30-year veteran of the publishing industry says he has discovered the seven online publishing secrets of Internet millionaires -- and he is giving them away
Launching a co-registration campaign is not difficult. The publisher supplies their co-registration partner with his company's logotype (60 x 120 pixels) and about 10-20 words of concisely written web advertising
Use both as part of an effective internet marketing strategy
A client we had's highest source of revenue (about $27 over 12 months) was from subscribers acquired through pay-per-click advertising. That's
Add value to your internet marketing strategy with co-reg leads
Co-reg names, once considered by some publishers to be of little value, can be surprisingly profitable over time, as we will
Internet marketing strategy using co-registration
A co-registration website publisher specializes in acquiring and reselling the names and email addresses of Internet users who have expressed an interest in receiving information on
With the Mequoda Summit less than a week away, I've been thinking about how to kick things off on Thursday morning. With dozens of publishers, marketers, editors and designers flying
Whether you call it co-registration, co-reg, co-operative registration or third-party lead generation, it's a proven method of securing new leads for your paid publication, provided you have a robust free
The Mequoda Library recently did an Internet Hub Case Study on America's Test Kitchen. A brief recap: the company takes the 2.9 million viewers from their TV show, America's Test
The major differentiation between the Internet marketing strategy of the Mequoda System and that of traditional publishing models is the use of free content to drive online traffic. By offering
The Mequoda criteria for community building expect visitors to feel enthusiastic and loyal to the site. Are they inspired with feelings of belonging and encouraged to contribute?
Websites that encourage a
Website success depends largely on providing an incentive-i.e., a free email newsletter-to encourage visitor registration and an email address. Acquiring those email addresses is the first step toward creating lasting
The Mequoda System is a collection of media management behaviors
When operated as a repeating cycle, creates an audience-driven, continuous-improvement media management system. To discover and document the Mequoda System, the
Publishing on the Internet is different from publishing a book, magazine or newspaper. And it's different from presenting content/products on TV, at a live event or in a brick-and-mortar store.
When a first-time user lands on your homepage—or any webpage, for that matter—it should be immediately obvious to that user, by simply scanning the screen, what can be accomplished, seen
What both types of CEOs have in common is the need for someone to execute their Internet marketing strategy on a day-to-day basis. Enter the Internet Marketing System General Manager
Discover the simple, keyword-driven Internet Strategy that hundreds of savvy authors, publishers and other information marketers are using to transform their books, magazines or newsletters into multi-million dollar niche media
One of the most fun—and frustrating—things about Internet marketing is that the rules and best practices are constantly changing, based on innovation and discovery of new methods that work better
As PPC advertising costs continue to increase, more and more savvy publishers and authors turn to Name Squeeze eCommerce Conversion Architecture to hold onto PPC profits and keep PPC as
Bristol, RI - August 17, 2005—Over the next 52 weeks Don Nicholas, a Leading Expert on Internet Marketing Strategy for Publishers, Will Share 144 In-depth Case Studies—Absolutely Free
