As the mobile publishing revolution has matured, I’ve been blogging about a lot of large, fancy digital magazines. Publications like New York, Forbes and The Atlantic have become leaders in
Chris Moran tells magazine and newspaper publishers how to use their publisher data most effectively
Despite an interweb filled with hugely successful listicles labeled with you’ll never believe -type headlines, “People really,
Publishers experiment with interactive content
A couple weeks ago I read that the solution to "listicles" is quizzes. So instead of a top ten list of something, the author thought brands and
Magazine platforms mean everything to your business model, which means they mean everything to ours, too. We've built our business on multiplatform publishing, which includes everything from a portal to
Multi-platform publishing examples that brought these magazines to rockstar status
Do you remember the saying, “one man’s trash is another man’s treasure?” For smart and innovative magazine publishers, this little idiom
Adobe publishing is a pricey option for publishers, but many believe the company's products are worth every penny. While we proudly partner with Mag+ and direct our niche Mequoda Members
Knowing your audience is vital to all writers, editors, and publishers. Staying ahead of market research is the first step in finding out who your readers are and what they
How to generate more revenue as a target-interest magazine publisher
Our friend Carl Landau run the Niche Digital Conference. The conference is about generating more online and mobile revenue for niche
Publishers are more evenly distributing resources among print, web, and mobile in order to attract more young readers, and one magazine in particular is providing a shining example.
In a crafty move, media group Future will launch an American edition of Mollie Makes, its digital and print publication focusing on handmade and DIY projects that has already found
Time has decided to make advertising a little more interactive and creative with a new Double Snap model. The ad would start as a regular Toyota banner at the top,
Digital magazine publishing takes on a new revenue opportunity
It was a bit groundbreaking when Next Issue Media announced all-access pricing in April. The service is currently only available on Android
Hunger Games marketing campaign yields vital lessons
“This book is on junior high reading lists, but kids killing kids, even though it’s handled delicately in the film, is a potential
A Refresher Course in Good Marketing Ideas
Send email from a person, not a company. Check search traffic when choosing blog titles. Include brief surveys on thank-you pages. These are just
You Can’t Just Rest on Your Good Scents
At our local farmers market, one of the most popular vendors sells sausage. Their “trick” is that they cook up delicious samples for
A study from the Center for Marketing Research at the University of Massachusetts Dartmouth shows businesses saying, "it's not you, it's me" to blogging during its peak of effectiveness
There are
We've recently installed a "fan gate" or "like gate" application on that Facebook Fan page you just visited. A fan gate is used to entice people to like your page.
Digital magazine publishing is about opportunities.
Publishers have the opportunity to use the medium of the Internet, new technological gadgets and partnering business to generate, market and sell digital products.
By Nature, Awards Are Valued and Forever
I saw a new play this week called “Photograph 51” from Theater J—a Washington, D.C. company up for five Helen Hayes Awards this spring
SIPF Awards Put You in Good Company
Twenty years ago—the first year that the then "Annual Journalism Awards" were officially sponsored by the Foundation—Mine Regulation Reporter of Pasha Publications, Inc., won
SIPF Awards Present Exciting Opportunities
Question: What did all of the winners of last year’s SIPF Editorial and Marketing Awards have in common?
Answer: They entered.
On Sunday, Oscar hosts James Franco and
Popularity of content marketing and branded content are on the rise and the iPad may play part in this equation
As the end of 2010 comes nearer, let’s take a look
The world of digital readers and tablets is being embraced now, and will grow in popularity in the future
Like everyone else in the online publishing world, I’ve been weeding through
Digital editions are quickly creeping up on the magazine industry. If you are a magazine publisher and haven't looked down this avenue, you might have another thing coming. You might
Customer-driven content management will be common in the very near future, allowing a diverse community of online users to engage, and be engaged, in many different ways compared to simply
With Advertisers Footing the Bill, Forbes.com has Built a Website Offering a Superior—and Free—Online Content Experience for Users.
Forbes.com is part of (do I really need to say this?) the Forbes
Readability, Aesthetics and Labeling Help Fundcraft.com's Users Feel Right at Home, but Navigation and Affordance in Fundcraft.com's Website Design are Confusing to Users, and Could be Losing Potential Sales
Mequoda Revisits a Review of Better Homes & Gardens' Website Design to See What's Been Improved Since Last Year, Finding its Strategic Intent Clearer, its Interactive Content Better, but its
