The new version of the IAB Standard Ad Unit Portfolio is a must-know for multiplatform publishers using online ads as part of their audience strategy
The Interactive Advertising Bureau (IAB) has a
The media companies making the latest publishing business news include Conde Nast, Time Inc., and IAB
The watch word in recent weeks has been "reorg" when it comes to the publishing
Monitoring the latest media trends for online-only magazines and other publishers
These are interesting times for online-only magazines: The industry, like a growing child, is changing every day, and just chasing
Lots of news on the ad tech side of the industry, which really shouldn't come as news, given all of the advancements happening on what seems like a weekly basis
In recent news from the world of publisher analytics, we see Google share the top factors for search, the IAB's latest pronouncement on ad viewability, the efficacy of data monetization,
Going from print to web is no longer the terrifying proposition for entrenched traditional publishers it was 10 years ago, but it's still an intricate migration that requires you getting
The publisher-advertiser dynamic has always been a fragile one, but it needn't be a fractious one. After all, it's a symbiotic relationship, and the success of each, in theory, depends
The digital media industry trends dominating the headlines at the end of 2015 share some overlap with the digital media industry trends we started the year with -- monetizing mobile
For some digital magazines, the effort to generate online ad revenue can evoke a verse from Samuel Taylor Coleridge's The Rime of the Ancient Mariner: "Water, water everywhere, /
If you're a mobile publisher trying to monetize an already challenging platform for digital magazines, no two words strike more fear into your heart than "ad blocking."
Ad blocking programs are
With so many digital magazines and brands deploying multiplatform content on the likes of Facebook, Instagram, and Twitter, devising social media standards for measuring data for advertising purposes was only
How are entities like Vox Media, Quartz, the IAB, and the ANA combating ad blocking programs?
As ad blocking programs proliferate and become more popular with consumers – especially younger consumers
The phrase mobile video trends combines two challenges for publishers into one mega-challenge: conquering cross-device advertising and mastering multimedia with strong production and distribution platforms. More and more, the two
More and more, metered content is becoming de rigueur for digital magazines looking to generate higher revenues with higher quality product. As big believers in smart subscription strategies, we love
We've covered the question "What is native advertising?" several times, stressing that it's not a new component of publishing revenue, but rather a fresh take on advertorial for the digital
Knowing the latest digital advertising trends can translate into dollar signs for publishers. In this roundup, drawing on a handful of articles from MediaPost's Media Daily News, make note of
Native ads have been around for a while, although they have gone by many other names in the history of media over the centuries. The legal concerns that come with
Ad viewability on mobile devices is an emerging issue for publishers, and Facebook – along with the Media Rating Council – has taken the lead on developing workable measurements.
Digital marketers are constantly trying to get the most from their digital ads. Some recent data from Google is a little disheartening to those relying on them, though.
There’s a major surge in digital advertising. Mobile digital advertising has grown significantly and the digital revenue being generated is higher than ever before. Talking New Media reports on new
Total mobile ad spending nearly doubled in 2013 to $19.3 billion globally, indicating that the gap between traffic migration and monetization might be narrowing, Folio: reports. According to the Interactive
Keith J. Kelly reports in a recent New York Post Media Ink column that two-thirds of online readers are looking for advertising that tells a story rather than pushing a
Data released this month by Sharethrough shows that 29% of spending on mobile is for sponsored editorial content via native, in-feed ads, and engagement is up to 2.2%, eMarketer reports.
Online ad spending was up 19% to 11.6 billion in the first quarter of 2014 based on data from the Interactive Advertising Bureau and PwC US, MediaPost reports.
According to a recent study from MediaPost, 50% of publishers' ad deals account for 10% of their revenue. "Automated guaranteed" advertising can help close that productivity gap.
The Interactive Advertising Bureau's Rising Stars ads – which use rich media, video, and other breaking technology in brand-friendly units on both desktop and mobile – are seeing 70% more
Popular Science took the necessary steps to clean up their online community. They've permanently disabled comments, all in the name of science. Suzanne LaBarre, online content director for Popular Science
All this hype about native ads gave us a chuckle in yesterday's weekly Mequoda editorial meeting. In case everybody's forgotten, native ads aren't new, a fad, or even advertising's hottest
If digital advertising goes along with your digital magazine publishing activities, you may want to consider these predictions
With all the technology available within the marketplace, it’s easy to wonder
There is a power in curation. Publishers get the opportunity to show their audiences the breadth of their knowledge on a subject by providing them with the best content –
Do-Not-Track Proposal Update: Mozilla and Google Respond
First, some background. On Dec. 1, the Federal Trade Commission (FTC) “issued a preliminary staff report that proposes a framework to balance the privacy
