Tag: instant articles

Subscription and membership website launches are common these days as publishers tap into audiences, markets, and these renewable sources of revenue. Today we're looking at content publishers entering this arena  

Many publishers found themselves scrambling as Facebook's algorithm changed and impacted their levels of referral traffic from the social giant. However, as usual, the savvy publishers were quickly able to  

Many audience development strategies get new life breathed into them, enhancing their abilities to develop and reach new audiences in different ways. Today's news looks at this, and how publishers  

Content publishers using social media for distributing information want the most for their time and effort. We have seen Google and Facebook turn attention to publishers by offering article formats  

Publishers of subscription websites are warriors. They constantly work to improve their standings, even when there are forces working against them. Up until recently, social networks and search engines were  

Digital magazine content can find great homes online, especially when it's offered throughout a variety of popular channels. Today we're looking at some offerings for digital publishers that are coming from  

Subscription publishers need to be open to constant changes in order to find the best way to drive more traffic and build a bigger audience. Today we look at three  

Subscription models are always evolving with technology and audience interests. Today we're looking at some subscription models and strategies, including successes and failures of them.  

Condé Nast hiring team dedicated to Snapchat as part of audience development strategy; Facebook garners likes but major publishers fleeing Instant Articles Many publishers are utilizing social platforms as part of their  

Rodale's multiplatform publishing strategy finds success with Facebook's Instant Articles; Google's Accelerated Mobile Pages drive traffic; Medium launches subscription service A diverse multiplatform publishing strategy can lead to many desirable outcomes,  

Facebook offering more audience development strategies; Snapchat effectiveness in question; Twitter broadens live video scope We're seeing more publishers partnering with Facebook for distributing content as part of an audience development  

Ad sales are positive for WaPo's Instant Articles and Facebook just added a new feature Instant Articles is a feature from Facebook that allows publishers to create Facebook-native content that loads  

Facebook Live and other live video becoming a large testing ground for brands and publishers Live video is at the front of mind for many brands and publishers. The only question  

As more users go mobile, these tips for making accelerated mobile pages will keep your posts at the top of search results Page speed is at the top of everyone's minds  

The Sun uses Facebook to combat traffic loss from the paywall that sunk their organic traffic Last November The Sun dropped its paywall, and according to Digiday, has learned a whole  

Instant Articles are being used by major publishers and Facebook is taking note Facebook has become the bane of every brand and publisher's audience development strategy, as they increasingly limit visibility  

The companies behind the latest multiplatform media headlines include Time Inc., NatGeo, and Facebook The beautiful thing about multiplatform media is that the possibilities for a digital publishing strategy are endless.  

What Coke has soaked up from publishing sites; plus, Joe Ripp steps down, and The Daily Beast drives website traffic In digital publishing, sites are where it all starts. But they  

Digital magazines are decoding new web publishing platforms, but does it all just come down to content distribution strategy? Well, the answer to that question is yes, but the execution is  

When syndication is used for audience development, magazine publishers should be wary of duplicate content Publishers have a long history of building audiences around specific topics, or niches. But the internet  

The phrase online media trends can run the gamut, of course – in this day and age, it might mean anything on the internet. But we use it to mean  

To create the perfect online ad, marketers and publishing companies must consider a multitude of factors. Which metrics to key, where to place the ad, when to deploy it, how  

Parse.ly releases report on friends and family algorithm that's worth sharing to your favorite Facebook publisher; plus, metrics and Messenger If you're a Facebook publisher, you know as well as anyone  

Repurposing publisher content is a best practice that all Mequoda Members do as a matter of course. You should try it, too. It provides great value, requires minimal albeit dedicated investment of  

Decoding the latest digital ad metrics, and checking in on ad tech and a digital renaissance for a legacy title Digital ad metrics rise, fall, resurface. New ones are invented every  

By now, you must have read us go on and on about the Mequoda Portal, an integral part of our multiplatform strategy for digital magazines. Fact is, the publisher portal  

It would take a much longer post to outline all of the magazine challenges facing online publishers, but a few of the big ones these days include whether to go  

The publishers making magazine revenue news include Gannett; plus, digital advertising, print circulation, and more If generating magazine revenue were easy, we wouldn't exist. It's our mission to make it easier  

When it comes to content marketing, publishing executives know how valuable native advertising can be to their revenue stream. More and more, though, digital magazines are taking matters into their  

When it comes to Snapchat, media brands must reconcile the upside of the channel with its challenges. Or overcome the challenges and maximize that upside, take your pick. Most digital  

Exploring the latest mobile publishing solutions with the best programmatic ad marketplaces and Google's latest big splash; plus, print magazines as innovative content marketing? It could be argued that mobile publishing  

For the enterprising social media publisher, Facebook video and Snapchat represent a promising future What does it mean to be a social media publisher these days? It means you're willing to  

At IMAG, a big topic was Facebook. Magazines publishing on Facebook, specifically. And, with distrust bubbling to the surface with how the social media giant will use the content they  

Report from 2016 IMAG conference cites distrust in Facebook-publishing dynamic The topics don't get much hotter these days than Facebook publishing, and though the gap between the social network and media  

Recent headlines reflect the highs and lows of the digital publishing market; plus skepticism on whether Facebook Instant Articles is using its powers for good The digital publishing market moves fast,  

Publishing tech is a priority for digital magazines – but it's not as easy as just checking off a box  

The volatility of publishing economics will be mitigated with a multiplatform strategy built on repeatable best practices. That is one of our core principles, and a big part of what  

To paraphrase Steve Miller, publisher technology keeps on slippin', slippin', slippin' into the future. Could be your content management system, your app, your digital advertising: There's little time to rest  

We still believe strongly in tablet content. Like any other part of a multiplatform publishing strategy, it's not something you should invest your entire portfolio in, but tablet usage statistics  

Association magazines have potential for B2B publishing success; plus, Facebook Instant Articles, the latest personnel moves, and more Can association magazines transcend membership readers to engage in some serious audience development?  

Is there anything more mercurial than online publishing trends? Not many industries have a more evolving mindset, technologies, or revenue models. On some days, this is a great thing, and on  

Mastering what the Internet of Things offers can go a long way for B2B magazines when it comes to driving revenue; plus, publishers' archives, Facebook Instant Articles, and more There's a  

Magazine platforms mean everything to your business model, which means they mean everything to ours, too. We've built our business on multiplatform publishing, which includes everything from a portal to  

Blendle, pay per article service, launched in beta recently, with top digital publishers onboard in a bid to battle ad blocking programs Will readers pay per article to access quality content?  

Hey, how about some online publishing news that doesn't include ad blocking or Facebook Instant Articles? Well, you've come to the right place. What we like best about this batch of  

Most publishers – at least most niche and regional publishers – cannot live on online magazine ads alone, but of course they're still a key component of any media operation. The  

Pick your favorite online publishing platform, and there's probably news; plus, when does a digital paywall become pay as you go? The idea of the perfect online publishing platform continues to  

Taking a closer look at Instagram publishing; plus, magazines on Twitter, data-driven publishing, and other social media strategies Regardless of whether you plan on participating in Facebook Instant Articles or other  

For magazines publishing on Facebook Instant Articles, a primer on how media companies are using it, how the social media giant is tweaking it, and how holdouts are responding; plus,  

Google publishers are embracing AMP, but some have questions; plus, niche publishing on Facebook and a glimpse at a top-tier social media strategy in action When it comes to Google, publishers