Tag: hearst

Video ad viewability continues to be a crucial part of multiplatform publishers' plans, particularly if you're working under an advertising-reliant revenue model, of course. But even if you're not, solid  

Let's start the week with personnel moves both major and minor, per Folio:, plus a look at how digital ad revenue did in 2014 according to the IAB.  

Today’s new media landscape can be utilized to better serve your business Have you embraced new technologies and trends within the online publishing environment? By now we’ve all heard about the benefits  

So is the underreporting of digital magazines sales the fault of publishers themselves, or should AAM's audit be modified to accommodate universal pricing and packaging? We think it's time to accommodate.  

Tell us, what's the best digital magazine, in your humble opinion? The last time someone you knew won an award, did you agree that they were the best person to win?  

Magazine app publishing can be a volatile enterprise if you don't have the right plan in place. Mequoda Members know that you can't just throw a replica product up on  

In the digital magazine business, today's trendiest practices could be taboo tomorrow, and vice-versa. That's why it's so important to build a durable core product that's solid enough to withstand  

Programmatic ads, which give brands the option for automated buys in place of more traditional human interaction and negotiation, occupy a growing segment when it comes to publishing revenue. But  

Every month, we check in with Folio:'s sister magazine, min, to monitor big comings, goings, and doings in the magazine publishing industry. This roundup features plenty of executive personnel changes,  

Here's the thing about digital publishing strategy: It never stands still – especially during this exciting time for the industry – and companies like yours are continually adapting. We're here  

Do you have any super-subscribers? A recent report in Capital New York explores the idea of digital magazine subscriptions enhanced for your most loyal readers, citing brands like People and  

The MPA's annual American Magazine Media 360 Conference (in the past called the American Magazine Conference) took place last week in New York City with an estimated attendance of 500,  

It’s time once again to gaze into the crystal ball and set out what I think 2015 will deliver. As someone from the ‘boomer’ generation, it appears I must now bow  

The early days of 2015 have seen a streak of staff changes at top publishing companies, from big-time executive positions to digital and event slots getting filled almost daily.  

Hearst gave the free weekly magazine TrendingNY a chance in September with four test issues that were distributed throughout New York City by street teams. Apparently this strategy paid off  

Hearst is getting more involved in the digital world with its latest partnership.  

Next Issue Media, a digital magazine newsstand backed by major publishers, has received $50 million in funding for marketing and platform development, reports Folio.  

There is a lot of interest surrounding Hearst. Beyond the magazine brands we all recognize so well from the corporation (like Cosmopolitan), there are many other entities that make Hearst  

When you consider the reach of magazines on social media, recent data shows that the magazines from Time Inc. come out on top.  

Stephen Lacy has been named as the new chairman of the board for the Association of Magazine Media, or MPA.  

Hearst is now helping digital publishers by offering services to medium-sized publishers with circulations between 300,000 and 1 million, reports Women’s Wear Daily.  

As publishing in apps for tablets and smart phones continues to grow, major publishers are paying close attention to iOS updates so they can avoid bug problems that they’ve run  

Even better, your opinion may have won you a free iPad Mini! Over the summer we hosted a contest that asked you, our readers, to review our four new  best practice  

New experiences may help get the attention of audience. Hearst will be providing a new experience to New Yorkers with the release of its new pop-up magazine TrendingNY, reports FishbowlNY.  

The Houston Chronicle from Hearst Newspapers has reached one billion page views quicker than ever before, reports News & Tech.  

Hearst Magazines U.K. are launching a new magazine focused on the bridal industry, reports Women’s Wear Daily.  

The ever-changing digital climate requires publishers to make changes, too. Rodale is the most recent publisher bringing a major change to its oldest magazine.  

Competition for those precious tablet advertising dollars – to replace declining print dollars – is heating up. And here’s a secret: Niche publishers have a hidden advantage in competing for digital  

Hearst Digital Studios has unveiled its first offering: a subscription video channel through its property Cosmopolitan. CosmoBody will cost $9.95 per month, and will feature fitness and lifestyle content produced  

Hearst and Revlon will co-produce a 10-episode video series after striking a deal worth a "healthy seven figures," Ad Age reports. The partnership will also include print ads, digital displays,  

Hearst's Troy Young "explained how the new site is the product of a more nimble, easier to use, system. What readers will get is a sleeker site, which includes breaking  

Digital apps are driving readership, traffic and profits: In the three years since the introduction of the iPad, it’s become clear that the tablet has rescued the magazine industry from  

"Facebook is now Hearst’s No. 1 referral source, driving 25 percent of traffic, up from 4 percent a year ago, beating out even Google. For Cosmopolitan alone, it’s 44 percent,  

Publishers like women's lifestyle site PureWow, which boasts more than 4 million monthly readers, are finding ways to monetize Pinterest traffic by creating ad units customized to brands, Digiday reports.  

The siloed, church-state staff system is slowly giving way to "cross-departmental employees," Digiday reports.  

Condé Nast, Wenner Media, and Hearst Magazines lead the pack in participating in Samsung and Adobe's Papergarden, a new digital marketplace set to debut on the Galaxy Tab S at  

Hearst's 18 glossies will work off of one centralized digital news desk, according to Digiday.  

ublishers – particularly of the legacy variety – are passing up a big opportunity when they neglect their archives. This is a reality that Mequoda members have grasped for quite  

Who’s building digital circulation fastest? The top digital magazine performers are the under-the-radar companies you rarely read about This is our final analysis (you’re welcome) of AAM’s latest circulation data from  

With consumers craving quality around-the-clock content like never before, Ad Age argues that publishers must rethink how they produce and present it.  

Last Thursday we took a look at subscription website publishing’s best and brightest – those with the 25 highest Online Media Index numbers. The winners weren’t much of a surprise,  

When it comes to pushing publishers' numbers up, Pinterest is slowly but surely catching up with Facebook and Twitter. Digiday reports that the social media site has provided Hearst properties –  

Last Tuesday we took a look at the 25 top magazines by digital circulation, according to data released by AAM for the period July-December 2013. That was a fun time,  

With the recent release of AAM’s biannual circulation data, it’s time to take a look not at circulation, but at the overall health of U.S. magazines’ multiplatform publishing efforts. In  

It’s not who you might think Now that AAM is allowing publishers to report their tablet magazine circulation separately, it’s become possible to track those who are leading the way in  

Rather than dedicating budget space to a traditional research and development department, Hearst is leading the charge among mega-publishers on decentralizing its efforts in digital innovation.  

Hearst has secured an agreement with MINI USA, representing the largest digital-only deal in the history of the publisher's Men's Group.  

Publishers are literally sowing the seeds of innovation, according to the Worldwide Magazine Media Association. As an example of magazines getting creative to gain purchase in the ever-shifting industry landscape, the  

Starting out small and sticking to a niche concept: It's a good thing. Danny Seo, the "Green Martha Stewart," is launching his new magazine, Naturally, in July. The Harris Publications property  

In recent coverage of the Digital Media Europe conference, you can almost picture publishing personnel gathering at the feet of Rebecca Miskin like acolytes on a grassy hill in ancient