Tag: guardian

I'd like to invite you on a journey of transformation. Imagine a world where your email newsletters not only reach your audience effectively but also deliver impressive results with every  

Headlines have been brimming lately with news publishers like The New York Times, The Guardian and Wired taking back their profits with paywalls and paid content. The New York Times  

As some publishers find themselves having a contentious relationship with Facebook, one of the social giant's other properties is gaining popularity. Instagram has become a new favorite traffic driver for  

Savvy multiplatform publishers keep an eye out for ways to optimize their audience development strategy when new opportunities arise. Today we're sharing news on publishers who are adding new elements  

Successful digital publishers are taking the opportunities around them for the betterment of their publications and websites. Today we're looking at organizations that are using website technology to advance their  

Content publishers using social media for distributing information want the most for their time and effort. We have seen Google and Facebook turn attention to publishers by offering article formats  

Major subscription website publishers at The Atlantic, New York Times Co., and CNN are putting more attention into subscribers We're seeing some of the biggest subscription website publishers reaping the benefits  

Rodale's multiplatform publishing strategy finds success with Facebook's Instant Articles; Google's Accelerated Mobile Pages drive traffic; Medium launches subscription service A diverse multiplatform publishing strategy can lead to many desirable outcomes,  

Native advertising becomes a focus for the Guardian According to Digiday, the Guardian says that customers were beginning to become their competitors, and that is the reason why they have started  

How to make money with video on your own subscription website and beyond Many multiplatform publishers have turned to e-learning platforms to make money with video and help subscribers either increase their skills  

Chris Moran tells magazine and newspaper publishers how to use their publisher data most effectively Despite an interweb filled with hugely successful listicles labeled with you’ll never believe -type headlines, “People really,  

How to listen to the data from your audience development efforts and move forward The inability to see the forest for the trees means that the detail of leaves, pinecones and the immensity  

Instant Articles are being used by major publishers and Facebook is taking note Facebook has become the bane of every brand and publisher's audience development strategy, as they increasingly limit visibility  

To create the perfect online ad, marketers and publishing companies must consider a multitude of factors. Which metrics to key, where to place the ad, when to deploy it, how  

The media companies making news around magazine advertising trends include the Guardian, Financial Times, and more Magazine advertising trends may not make for the most exciting material, but they're important to  

It would take a much longer post to outline all of the magazine challenges facing online publishers, but a few of the big ones these days include whether to go  

To stop ad blockers, you have to think like consumers using ad blockers, and that process is pretty simple: If you clutter up their user experience with thoughtless auto-play and  

Report from 2016 IMAG conference cites distrust in Facebook-publishing dynamic The topics don't get much hotter these days than Facebook publishing, and though the gap between the social network and media  

We still believe strongly in tablet content. Like any other part of a multiplatform publishing strategy, it's not something you should invest your entire portfolio in, but tablet usage statistics  

Times, Adobe, others making online magazine content news Online magazine content doesn't end with an article being posted online. Rather, that's where it begins. There are innumerable ways of repurposing content, and  

Advertising for publishers is also well known as an adventure for publishers, or better yet, a "choose your own adventure" for publishers, rife with peril but also the possibility for  

Recent news from the Guardian, Economist, and DMS 2016 show the evolution of important digital publishing tools Developing digital publishing tools and assembling a formidable tool box that can handle "everyday  

Publishers have had it up to here with major sources of their revenue being cut off, and are confronting readers with requests to disable ad block apps or risk losing  

Online magazine subscription tactics will key digital publishing strategy in the coming years, as advertising challenges like ad blocking and viewability could force small and midsize, regional and niche, publishers  

Facebook Instant Articles are creating a platform for publishers to host ads on social networks, rather than placing them Ever thought magazines would be placing native ads on social networks? Me  

If you find the concept of blogging several times a day exhausting, join the club. However the one thing that publishers have over any other type of content-creators is an  

Online magazine advertising is growing exponentially, especially on mobile, but there's much to be sorted out before it can truly serve as a cornerstone revenue generator for all digital publishers.  

Just think if you could take a master class on digital content monetization with executives from the likes of The Economist, Hearst, Salesforce, and The Guardian. Well, if you were in  

Are you making the best use of publishing technologies? Do you ever wonder how other digital magazines are doing it? Digiday recently took a look at how six big publishers  

We're starting the week off with a healthy dose of digital publishing news from both sides of the Atlantic: mergers & acquisitions, platform considerations, and personnel moves. We monitor industry  

App publishers are on the cutting edge of multiplatform media, but with great power comes great responsibility. Software changes, shifts in consumer tastes, and evolving devices and platforms all pose  

The late, great David Carr might have said it best in October of 2014: "For publishers, Facebook is a bit like that big dog galloping toward you in the park.  

Programmatic ads, which give brands the option for automated buys in place of more traditional human interaction and negotiation, occupy a growing segment when it comes to publishing revenue. But  

Google digital advertising generated more than $61 billion in revenue last year, more than Facebook, Twitter, LinkedIn, The New York Times, the Guardian, and BuzzFeed combined. This isn't the only  

Here's the thing about digital publishing strategy: It never stands still – especially during this exciting time for the industry – and companies like yours are continually adapting. We're here  

With the launch of The Snug, a mobile-first aggregator site aimed at Millennials, Time Inc. digital continues its scramble to reestablish itself as a dominant publisher since it split with  

We’ve seen many print legacy publishers turn digital. However, now we’re seeing some publishers take their digital elements and bring them to print. The Guardian is one publisher bringing  

Digiday reports that the top magazine and newspaper publishers in the UK have seen their mobile website traffic surpass that of their desktop visitors, as more than half access it  

In the wake of the Advertising Standards Authority's recent ruling against Outbrain that forces UK publishers to more clearly label their paid content, several have come up with new ways  

The Guardian recently ran a revealing interview with Time Inc.'s senior VP of digital in the wake of the publisher's split from Time-Warner.  

The digital success of Business Insider is due largely to the bold vision of its co-founder and editor, The Guardian reports in a profile of Henry Blodget.  

Digiday reports that one-third of Americans are looking for their news online, and last week, it profiled publishers who are doing a better job than The New York Times when  

Harvard's Nieman Journalism Lab recently took a look at three news services' strategies for mobile publishing. With mobile audiences far outpacing mobile revenues, Circa, NRCQ, and The New Republic offer  

eMedia Vitals is reporting that The Guardian has launched a new Guardian Labs division.  

Matt Cutts, head of web spam at Google, published a post on his personal blog that pretty much says if you're using guest blogging for SEO purposes, you're a black  

Direct Marketing News is reporting on how Hearst is using email insights to boost their subscriber base in both the print and digital worlds. Hearst has been using a massive  

The Guardian is reporting that The Financial Times is consolidating to a single global print edition in the first half of 2014. Roy Greenslade writes, "The Financial Times is to  

Publishers have been creating apps but recently they've turned it up a notch and that's why apps are this week's digital publishing trend.  

Publishers have been experimenting with their paywalls all summer. See why paywall experimentation is a digital publishing trend. Esquire has been up performing all kinds of paywall experiments this summer.  

Back to the basics, that's what Jeff Bezos has in store for The Washington Post. Speaking by phone Bezo told The Post,"We’ve had three big ideas at Amazon that we’ve