Our clients publish in many different niches: food, investing, archaeology, environmental infrastructure, natural health and clinical pathology among many others. When they first come to us, they have nothing in
Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites.
I've always adored SEO when it comes to content creation. After all, don't you want to write about the things people are searching for? Why would you write about anything
For the past few weeks we have been discussing Blockbuster management, how to make the process faster and easier, and why it is important for your Haven system. Today, we are
A Mequoda subscription website Portal generates value from both users and sponsors
Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media
As many of you may have noticed, changes have come to your Google Visibility Report.
It had been awhile since Google played around with its search algorithms, so we all knew
Like the best email subject lines, report titles should be short and sweet
In today’s multiplatform publishing world, there’s no such thing as standing still. So when data starts whispering “change”
What most publishers of niche magazines don't realize is that coming up with an editorial calendar is just as much work as producing the evergreen content itself.
All SEO keywords are not equally important—volume and competition matter!
The most effective SEO keyword strategy is to compete vigorously for top placement for the most popular keyword suggestions returned by
Join the hundreds of publishers who have dramatically increased revenue and profits using the Mequoda Method for multiplatform publishing success…
If I told you I could teach you Mequoda’s proven strategies
The larger projects online publishers face when becoming multiplatform publishers are often broken into multiple phases to keep the work manageable and the project moving along. Phasing brings focus to
Our most-read subscription website publishing posts of 2015 reveal a desire for better understanding of building, publishing and pricing subscription websites
This year in our Subscription Website Publishing articles we've tackled everything
Almost a decade ago, a close colleague told me that it was impossible to figure out how much search traffic a website could or should be receiving from Google and
Do you know what to monitor in your website traffic report?
We're constantly reading and writing about how to drive website traffic, but how often do we discuss the website traffic
Using website analytics to determine your top keywords and then what to do with them
When developing a new subscription website, it's crucial to know which keywords to develop your site
Google Panda has been strong-arming content producers into improving their content since 2011. Occasionally they update their algorithm, just like they recently updated Pirate 2.0 and Penguin 3.0., to make
Each year, as the Mequoda team gets together with our Gold Members at our annual Mequoda Gold Member Summit, there's a bit of magic in the air, it feels like
It might be true that some sites are "winning" the search engines simply by existing and being a well-known reputable sources, like the New York Times or Wall Street Journal.
But
Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will
Three or four times a year I get to help launch a new website. Given that we use organic sources like search engines, links from referring websites, and social media
A step-by-step guide to on-page SEO that will boost rankings and site traffic
Publishers are no strangers to search engine optimization, although it's important to know that there are several dimensions
Do your audience development tools help produce a more effective workload?
If social media has become a significant part of your audience development efforts, here are three tools that can help
The Audience Development Consulting Program helps define all relevant parts of your content to dictate future improvements
Analytics may not really be the newest tool for audience development, but a comprehensive
New workshop, new needs analysis, new analytics suite and consulting program
It's been said that it may be hard to remember that the original goal was to drain the swamp, when
Maximize your audience development efforts by looking at the cold hard facts
For the last six months, our keyword analysts have been working on a new reporting package that helps guide
The new Audience Development Consulting Program will help you plan, target, and track your keyword campaigns
Online audience development has evolved, although not every online business owner realizes this yet.
This evolution
The Blockbuster SEO Post has become legendary in a short time because knowing how to create Blockbuster SEO Posts can lead to immediate traffic boosts. Sometimes this increase in traffic
After you have a keyword universe developed, how do you make sense of all the data? A keyword universe, which is the backbone of online marketing efforts, typically consists of
Five expectations for hiring staff in a modern media company IT department
I suppose most people my age in the IT industry have a favorite character from the original Star Trek.
3 best practices for increasing website traffic
January 2012 has been a record setting month for Mequoda Daily.
As a small B2B company, it can be hard to reach specific milestones
Target and track the keywords that are core to your online business
The Google Visibility Report (GVR) is the core document behind our keyword strategy. It is used to structure all
By now, the savviest online publishers understand the need for a thorough keyword universe. Although it is time consuming to create such a document, the rewards are great, as it
Discover the secret behind Blockbuster SEO posts that generate hundreds or thousands of unique monthly page views
If you want to attract a more targeted audience, and receive hundreds or thousands
7 job responsibilities and strategies for online editors that help develop a larger, more targeted audience
In today’s digital landscape, online editors have a hand in developing a brand’s audience, even
Tips from PR Newswire on selecting the best words for SEO success
SEO is not just for blog posts; it has found a place all throughout the Internet, from image tags
The lines between SEO professional and SEO blogger are becoming thinner - but not too thin
I love to look through Quora.com, a Q&A site mostly geared towards professionals and technology
7 steps for natural SEO writing
In yesterday’s Mequoda Daily, I discussed what it takes to be labeled as an SEO native.
Like the vast majority reading this article, I am an
The most relevant keywords may change, but our step-by-step process remains the same
In yesterday’s Mequoda Daily, we discussed using Google Insight for Search as an assistant for continual keyword research.
If
Early bird pricing ends on Tuesday, July 12th so register now and save
Register for Search Engine Optimization 2011 Seminar now
SEO has become a fundamental skill in the digital landscape. If
A step-by-step video for using the Google keyword search tool for on-the-fly keyword research, and why Mequoda ranks so well for apple pie recipes
Why do you write blog posts for
Three effective uses of keyword research include audience development, website taxonomy and article tagging
In yesterday’s Mequoda Daily, I discussed the impact that Mequoda System publishers have experienced from Google’s Panda
This document guides website and content development efforts by incorporating a keyword universe that serves as a key management component. The Google Visibility Report and Google Visibility Index are parts
Content Marketing – Content, Community and Commerce: 5 documents special- interest online media businesses need to consider before launching or relaunching a "website"
Over the past 15 years, I’ve helped start
5 Advanced Google Search Tips for Editors
Google is a great tool to use for writing headlines that will get found and bring you new traffic.
Furthermore, Google Analytics is a great
The Mequoda Key Metrics Dashboard will help you manage content marketing efforts
What criteria are you using to determine if your content marketing efforts are successful?
Many online publishers are having difficulties
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