AddThis, ShareThis and AddToAny now automatically get Google's Social Plug-In Analytics
On any other day, there's no real reason to recommend one social bookmarking/sharing plugin over another because as long as
A variety of external sources will help your system perform better
Regardless of your business model, there are some external system options that will help you monitor the health of your
Google Analytics Real-Time and Google Analytics Premium are new options for online publishers
Are you using Google Analytics as your primary tool for tracking data associated with the health of your
Verifying Email Addresses and Protecting PDFs You Send
Quality of email address generation. Direct mail – what’s working. Protection against subscribers illegally passing on pdf files. Royalties from the Copyright Clearance
More retail marketers are directing audience members to their social networks
Do you incorporate the “forward-to-a-friend” option in your email newsletters?
If so, how has it worked for you? Do you track
Why social media should be a part of all your SEO campaigns
Ten years ago, you could have launched a new product and gotten straight to work with direct mail and
Company Blogs Provide Added Way to Reach Out
Yesterday’s article on the earthquake prompted Allison Herdic of Chartwell Inc. in Atlanta to email me about a blog post she had written
Discover how to track competitors and the tools that make it a little bit easier
Amazon.com bought IMDB.com simply because they had been a great affiliate that they were starting to
Increasing Traffic Takes More Than Good Scents
My favorite pizza restaurant, Faccia Luna in Arlington, Va., has been a neighborhood fixture for close to 20 years. The problem is that in
In an online world heavily focused on user engagement, Google Analytics’ Advanced Filter can help
Google Analytics’ Advanced Filter can help you determine the most engaging content on your website.
This information
These Websites Deliver the Goods
With America’s baseball all-star game coming up on Tuesday, let me present an all-star lineup of websites that I’ve come across lately—with previews of the information
Knowing What Content to Post on What Sites
At SIPA 2011 last month, Sean Brooks, vice president of social publishing for TechTarget, offered tips on posting the right content to your
Five simple lessons that we've learned from bounce rates on Mequoda.com
Being the analytics junkie that I am, I frequent Mequoda's Google Analytics dashboard often. Recently, I've been on a personal
Judy Doherty, President, Food and Health Communications, Louisville, Colo.
What was your first job out of college and how did you get into this business?
My first job out of college was
Finding the Course That’s Right for You
With SIPA 2011 set to start on Sunday, here are some excellent tips to keep in mind for your business—and the conference sessions that
Keeping track of all your social media accounts can get a little daunting. Some people like to organize with a thousand different browser tabs, while other people like to use
4 ways the online editor position has changed in the digital realm
If you told journalists ten years ago that in 2011 they would be writing, editing, engaging on social media,
Discover content tendencies found in our top performing article posts
Do you know what your top performing articles are?
If not, and you have an analytics program, you can easily figure out
Eleven Tips and the Sessions to Cover Them
Here are some excellent tips to keep in mind for your business - and the SIPA 2011 Conference sessions that will cover those
5 Advanced Google Search Tips for Editors
Google is a great tool to use for writing headlines that will get found and bring you new traffic.
Furthermore, Google Analytics is a great
Increasing website traffic by building more quality inbound links
The value of your website is determined by how many people visit.
This is true for both advertising-driven websites and product-driven sites, because
Some job responsibilities are “non-negotiable”, especially when it comes to audience development
The job of modern online editors is constantly evolving.
Today, companies are focusing on metrics to inform editors on how
[question]
What is SEO Campaign Management?
[/question]
[answer]
Optimizing content for search engines has become an everyday practice for online publishers and content marketers.
SEO campaign management helps websites target their audiences with valuable content
[question]
What is Google Analytics?
[/question]
[answer]
Google, the world's most popular search engine, has developed an analytics system that they offer as a free service. Marketers and technologists from all industries have become
What to do if you are concerned with your website’s bounce rate
In yesterday’s Mequoda Daily article we discussed bounce rates. These percentages have brought a perplexed look to the faces
Best Ideas: Tweetups, Email Capture and IT Cooperation
The Super Bowl has its awarding of the Most Valuable Player trophy, a concert has its final encore, and a SIPA Conference has
How your analytics package can shed new light on referring traffic
One reason your analytics package is valuable is the information it can offer about your referring traffic. There are of
Specific Goals Needed to Make Analytics Pay Off
“You don’t control how people are coming to your site; you only control what they do once they get there.”
Greg Krehbiel, director of
Mequoda Group's leading Gold Member is breaking new ground again
With nine mature communities, and the desire to add a minimum of three to four new online communities within the next
Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to use analytics to determine statistics about your data and for modifying your website’s Internet marketing strategy.
Press release guidelines for the online PR market
Public relations performed offline is a bit different than online PR. They both incorporate the same components of creating relationships, yet do it
Identify your landing page templates and discover why articles are your #1 best sellers
Landing page templates aren't just for taking names and selling products. Those are steps #2 & #3.
Tips From SIPA UK Conference Become Session Starters for Miami Meeting
David Foster, CEO of BVR in Portland, Ore., sat in on the marketing directors' roundtable at July’s SIPA UK Conference
The Heat Isn’t the Only All-Star Team in Miami; Check Out These Speakers!
Reach out to bloggers, evaluate your renewal series, find the most successful direct marketing material and read it.
Jaime Guthals of Interweave Press joins tomorrow's webinar
If you plan on tuning in to tomorrow's Online PR Tips, Tricks and Traps webinar, then you're in for an added bonus. Jaime
An introduction to online PR. It’s hard to contemplate the impact of the Internet. It has helped many industries and hurt others; it has given people the opportunity to find
It’s Summer Solstice; 10 Reminders To Fill Your Extra Hours of Daylight
Here are 10 key informational items to serve as reminders as we all move forward into the days of
