In the past, we have reviewed how to use the concepts of Six Sigma in subscription marketing and testing and then creative offer testing for subscription pricing.
We shared a story
The best email marketing practices encourage responsive design, endless testing, and customer retention strategies
If you didn't already know, the Mequoda Method is a compilation of best practices derived from publishers
Some helpful hints on generating revenue through online advertising
What comes to mind when you think about revenue models on the Internet? Is it a relatively new model that was designed
Creating the best subscription website business models starts with understanding your minimum information units—both the free minimum information units you'll use to build a loyal audience and the premium minimum information
It’s amazing to look back to just a year or so ago, when digital magazines were still something of a novelty. Today, it’s a given that print publishers will soon
Digital magazine publishing software is important; which option are you using?
Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital
Multiplatform publishers can generate revenue from users, from sponsors, or both. Consumer-focused portals that are sponsorship-based ask users to pay – not with money, but with time and information. They
In the words of David Ogilvy, "a good advertisement is one that sells the product without drawing attention to itself." And when selling a web magazine, one of the best
Our clients publish in many different niches: food, investing, archaeology, environmental infrastructure, natural health and clinical pathology among many others. When they first come to us, they have nothing in
Improving email revenue? I certainly didn't learn that one in school, and you probably didn't either. In fact, in four years of journalism school, I never even had a single
In digital marketing, you might have been told "free" is a dirty word. In subject lines, it could get you blacklisted (it won't) or in social media, it's over-used (free
Are you still selling your magazine on one platform? Sure, print magazines smell good and even look good on a coffee table, but the most successful subscription and membership marketers
In the past we have reviewed how to use the concepts of Six Sigma in subscription marketing and testing and then creative offer testing for subscription pricing. We have shared the success
When you go shopping for a new car, you're generally limited to the inventory on the lot. You might want gullwing doors like a Delorean or a new Tesla, but
In our webcast series so far, we've covered all the basics of the Mequoda Method, including all the individual pillars of ACEM (Attract, Capture, Engage, Monetize). We've also talked about
In the words of David Ogilvy, "a good advertisement is one that sells the product without drawing attention to itself." When selling a web magazine, one of the best ways
Five steps to increase your email capture rate starting today
Converting website visitors into email subscribers is a key metric driver of your membership website. At Mequoda, we currently operate more than
Last week we shared about a new component that is available for your site, the Haven Post Data Exporter. This tool allows you to select a Category and a range
It’s that time of the year again! In just five short weeks, Mequoda clients will gather in Boston on October 25-26 to learn all about the most successful marketing tests
In the two most recent Gold Member updates we have shared information on how to import and Onboard users to your email marketing lists (More Ways to Grow Your Audience) as well as the
Most of our clients have a list of 100 or more articles that drive the majority of their website traffic, although some larger sites have 300. These posts, which we
Every experience you've ever had building and rebuilding a magazine website typically begins with you explaining what you want, and then you telling a group of developers and designers what
One thing we've noticed about the most successful publishers we know is that they have three major things in common. And it has nothing to do with being a household
Mequoda Systems empowers multiplatform publishers to grow audience, revenue, and profits by integrating web, email, and fulfillment systems into a seamless Customer Experience Management System (CXMS). Mequoda clients routinely double,
Today, online publishers should try to maximize their time, experience and content similarly. One of the Internet marketing strategies that Mequoda strongly recommends in order to achieve this is the “Re” system of
In two of our recent executive advisories, we reviewed how to use the concepts of Six Sigma in subscription marketing and testing (read here) and then creative offer testing for
In our last two executive advisories, we reviewed how to use the concepts of Six Sigma in subscription marketing and testing (read here) and then creative offer testing for subscription
“Never stop testing, and your advertising will never stop improving,” said David Ogilvy, known as “The Father of Advertising” the “Original Mad Man”.
Even our best performing Gold Members—who publish on multiple
Converting Website visitors into email subscribers is a key metric driver of your Haven System. If your Email Capture Rate (ECR) is 2% or lower, you should initiate the ECR
How often do you publish an email newsletter? Once a week? Twice? For our clients, many of them publish 5 to 7 days per week. Sound crazy?
In today's Strategy Spotlight,
Multiplatform publishers have a lot more choices – and decisions – to make about marketing campaigns. It’s almost enough to make even a strong person run screaming for the
How you manage, update, and optimize your blockbuster articles can make or break your organic traffic growth. Although blockbuster management is core to the Mequoda Method - and a topic
Maybe you've heard that Amethyst is good for protection if you wear it, or that Aventurine will help with confidence if you hold it while public speaking. Perhaps you've read
In today's Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains how open source software systems can actually hinder growth if you're not careful with selecting your service providers.
Have you been seeing emojis in subject lines lately? They're not just the earrings of an inbox, they actually serve a purpose— increasing open rates! And since several of our
This year, our winner was Countryside Network, who launched their Mequoda System in February 2016. Countryside was founded in 1969 and today includes four farming-related magazines (Backyard Poultry, Countryside, Dairy
The best part of attending a Mequoda Summit is that you get to sit in a room and have conversations all day, for two days, with the brightest niche publishers on
In this week's strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, welcomes Pat McKeough from TSI Wealth Network as our newest Mequoda Master in the Hall of Fame.
It's in our nature to try to classify, catalog, and organize any type of information that would help you make more informed business decisions. Defining publishing niches is a part
Are you following the Google rules that have been set out for all publishers?
Google has been very aggressive in setting standards lately that will affect search engine rankings and visibility.
Google has been very aggressive in setting standards lately that will affect search engine rankings and visibility. In a nutshell, Google is now requiring publishers to create websites that are
If your goal in life is to find out what your customers value—ask them.
To make my case, let me introduce you to Green Gardens Network. If you’re new to Mequoda,
Digital magazine publishers Hearst and Condé Nast's joint venture makes moves; Mediacorp shutters print to focus on digital; The Atlantic grows international presence
Magazine events bring in user and sponsor revenue, and many publishers have made a profitable business model out of them.
When we talk about multiplatform publishing, it's easy to jump right
Multiplatform publishers should explore new ancillary business models in 2017
In stock investing, most long-term investors agree that you need a diversified portfolio to succeed. If one sector takes a hit
By now most of you know that Google has decreed popups and interstitial ads, which include Mequoda Best Practice floaters, to be outlawed on mobile phones as of January 10,
How we're adjusting our keyword optimization best practices to accommodate changes in the Google algorithm and Keyword Planner
It had been awhile since Google played around with its search algorithms, so
As many of you may have noticed, changes have come to your Google Visibility Report.
It had been awhile since Google played around with its search algorithms, so we all knew
If people aren't opening, maybe they're worried they might "have trouble viewing this email."
Some marketers have noticed that the first thing a reader usually sees when their email shows up
