We talk a lot about digital magazine subscription marketing around here, and unwittingly neglect your very important print publications. Once you’ve established your subscription price strategy, the next problem to solve
Digital-only magazines have had their ups, downs, and (in some cases) its “in-betweens.” While some digital magazines have remained powerful and influential after going digital, others have since been discontinued. And
Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Compare that with other
What do you think are the essential elements of the perfect digital magazine?
If you think back to Gutenberg and the printing press, magazines are still being produced the same way now as
As preferences for digital magazine consumption go digital, here's a list of all the ways you can improve your multiplatform editions.
Last week we published this year's 2018 Mequoda Magazine Consumer
Today we're reporting on a major publishing acquisition involving a couple of major multiplatform publishers; The acquisition of Time Inc. by Meredith Corporation. We also look at some thoughts on
The magazine industry has lost their way.
It's been a long time since the dawn of digital publishing and publishers bringing their content online, but at this point we hoped that
What to look for in the best publication management system, from Haven Nexus, to WP Member, MemberGate, aMember, and SubHub
If you are a magazine publisher, it behooves you to remember what makes the
Quartz's take on email newsletter publishing makes it a pivotal part of operation; plus, events key resurgence for B2B magazines
Email newsletter publishing might seem like an antiquated part of multiplatform
New Nielsen Catalina multi-year media survey yields some interesting results on magazine marketing strategy
When we talk magazine marketing strategy, typically we're talking from the point of view of publishers. But
Hearst says yes, begins providing online ad targeting for readers of print magazines; plus, the Independent, True Ink, and time-based selling
Believe it or not, a big part of multiplatform strategy
Conventional wisdom says that moving your legacy print magazine into the digital age is complicated, expensive and painful.
Mequoda says: Not if we have anything to say about it.
There’s a better
Social publishing, or preparing and posting content to platforms like Facebook, Twitter, LinkedIn, Instagram, and others, is no longer just an option up for discussion. Today, when it comes to
Is there anything more mercurial than online publishing trends? Not many industries have a more evolving mindset, technologies, or revenue models.
On some days, this is a great thing, and on
Migrating your publishing operations and editions from print to digital might at first feel daunting, but don't fret: It's a manageable move – just ask any Mequoda Member – and
Publishers aren't just going digital anymore, they're creating digital magazines that are evolving as quickly as the technology that hosts them
In 1967, an eight-page issue of Computerworld was published for the
Online publishing platforms or offline publishing platforms or any platforms in between, it doesn't matter: We're fans of a good many of them, and believe in a "more-the-merrier" approach because
Have you ever spent time poking around on your iPad, just to see how customers feel about the digital magazines they buy and subscribe to? We make this a habit
We’ve seen some print publishers go to the concept of digital-first, meaning that they switched their focus from print to digital. The changing times of publishing often dictating those efforts.
A hybrid website can be many things to a large online audience
Publishers have good reason to create a hybrid website. On one had, the hybrid allows them to operate a
Gutenberg is dead. And you will be, too, if you don't make the transition now to meet the public's growing demand for digital information.
Fortunately, there is one resource, one unique
For digital magazine publishing success, there has to be correlation with your print publishing endeavors
Going from print to digital can be difficult for publishers who are so familiar with print.
From the seven pillars to publishing digital magazines and streamlining digital asset workflows, the three-day Digital Publishing Bootcamp covers all areas related to digital publishing success.
The time to register is
Three changes the digital publishing industry must recognize
We’ve seen a lot of changes from being in the online business and digital publishing markets since the early 2000s. When we first
Legacy magazine publishers have the opportunity to develop a multi-platform strategy in 2012, which can lead to success.
Publishers with a background in print and a bulk of content are
Digital publishers and online business owners: think about how your role has changed since you’ve transformed from print to digital.
I’m sure your skills have remained, and perhaps grown stronger
The Niche Magazine Conference will take place in Nashville, TN this coming February. Don Nicholas, Mequoda Group’s CEO, attended a Niche Media conference earlier this year, was impressed and offered
Roundtable Sessions Inform and Personalize
At last year’s SIPA 2010 Conference, I sat in on a small publishers roundtable the first morning, an editorial roundtable the next morning and a microsite
A look at changes that may affect all print publishers
I just purchased 500 shares of UPS. Let me explain why…
Last week I was standing at the mailbox waiting for my
Cellphone Signups, Inside Tips and Best of Best Fuel 'Miami'
With the Miami Marketing Conference coming up in just about a month—amazing how these things sneak up on you (the early-bird
Florin Campeanu, General Manager, Rentrop & Straton, Bucharest, Romania
SIPA: What was your first job out of college and how did you get into this business?
CAMPEANU: My first job was in
Do you have an Internet Hub? How are you using it to expand your brand?
Mequoda's Don Nicholas presented a rapid-fire version of our Making Money Online workshop and moderated a
What can we learn from the big guys? Be more like little guys.
In a panel titled “Learning From the Big Guys” Marta Wohrle, former Senior VP of digital media at
Some publishing skills have not changed and are not expected to
Publishing's transition from print to digital has caused a lot of changes over the years. Your office is loaded with
