Floaters

5 Metered Paywall Best Practices for Generating More Revenue from Premium Content

Don Nicholas • January 26, 2022

One of the biggest moving targets in Mequoda best practices is the metered paywall. The biggest question we get is, how much free content is enough? And you have to be

How Does Your Email Capture Rate Compare to Other Publishers?

Don Nicholas • January 5, 2022

Your email capture rate (ECR) is calculated by dividing the number of new email subscribers your website captures each month, by the number of unique new visitors passing through

Increase Magazine Subscriptions With One Simple Trick

Don Nicholas • December 24, 2021

For the first many years as a publisher, you had one goal and only one goal: increase magazine subscriptions.

A Great Example of a Premium Content Subscription

Don Nicholas • December 17, 2021

A couple of years ago, Don outlined the attributes of a premium content subscription: not a website itself, but the thing that customers buy – the content subscription. In updating this

Fun with Paywall Pricing Strategy: When to Ask Them to Pay

Don Nicholas • December 3, 2021

In recent years, publishers have been testing paywall pricing, and for good reason. Hearst, for example, tested a paywall that changed based on what the reader was consuming. Instead of

The Best Audience Development Job Description We’ve Seen

Don Nicholas • November 24, 2021

Audience development personnel have a very specific, and incredibly important job, within an organization. Writing an audience development job description and then finding the right audience development staff can mean

10 Tips to Convert Metered Paywall Visitors into Subscribers

Don Nicholas • November 10, 2021

In the words of David Ogilvy, "a good advertisement is one that sells the product without drawing attention to itself." And when selling a web magazine, one of the best

Use Website Floaters to Increase Email Conversion Rates

Don Nicholas • November 8, 2021

When website users are asked whether they like pop-ups, they say no. They'll say they hate them. They'll tell you they're the most annoying things on the Internet. They might

Digital Magazine Marketing: 8 Ways to Promote your Digital Magazine Website

Don Nicholas • November 5, 2021

If you’re making plans for your own digital publication, it behooves you to also plan how to make money from it with strategic digital magazine marketing. After all, buying a list

The Portal Content Business Model Turns Strangers Into Subscribers

Don Nicholas • November 1, 2021

Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites.

40 Ways to Sell Digital Magazine Subscriptions

Don Nicholas • August 13, 2021

We currently operate more than a dozen digital magazine publishing systems in partnership with some of the country's leading content brands including Prime Publishing, Yankee Publishing, and Cabot Heritage Corporation.

How to Lift Your Freemium Conversion Rate With Freebies People Actually Want

Don Nicholas • August 11, 2021

Do you know what your freemium conversion rate is? Email is by far, the most profitable marketing channel most publishers use. So it’s no surprise that building an email list

Your Digital Magazine Technology

Don Nicholas • April 19, 2021

As we continue to explore the evolving art and science of digital magazine publishing, I thought I'd take a few minutes today to do a deep dive into the technology

The Paywall Model vs SEO: How to Win at Both

Don Nicholas • April 9, 2021

The paywall model isn't an SEO-killer, even though it's been billed as one. Technology has advanced a long way since the days when content was either locked, or unlocked. Firstly,

How One Publisher Gets Top Email Capture Rates Three Ways

Don Nicholas • February 16, 2021

If you want to improve email capture rates, you have to know three things: What it is, and the many ways you can test to improve it. But it's always

How Can You Improve Engagement as a Publisher?

Don Nicholas • April 12, 2019

This week we're focusing on engagement, in How Can Engagement (E) Be Improved? The ‘E’ in the Mequoda Method's ACEM, is really about retention, and the idea that if you’re

How to Capture and Convert Web Visitors

Don Nicholas • April 5, 2019

ACEM doesn't exactly roll off the tongue, but if you've been following along for awhile, you know this acronym is baked into everything we do here at Mequoda.

Convert Metered Paywall Visitors into Subscribers

Don Nicholas • April 3, 2019

In the words of David Ogilvy, "a good advertisement is one that sells the product without drawing attention to itself." When selling a web magazine, one of the best ways

Double Your Email Capture Rate (ECR) to Boost Overall Revenue

Don Nicholas • March 11, 2019

Five steps to increase your email capture rate starting today Converting website visitors into email subscribers is a key metric driver of your membership website. At Mequoda, we currently operate more than

Protected: Executive Council Update: Double Your Email Capture Rate (ECR) to Boost Overall Revenue

Don Nicholas • January 10, 2018

Converting Website visitors into email subscribers is a key metric driver of your Haven System. If your Email Capture Rate (ECR) is 2% or lower, you should initiate the ECR

5 Ways to Test Floaters and Improve Email Capture Rates

Don Nicholas • November 8, 2017

Your floater, also referred to as a pop-up is most likely the most effective conversion element on your website. For most publishers we know who have floaters, they see 60%

How to Generate Additional Publishing Revenue Through Your Website Portal

Don Nicholas • October 18, 2017

As a publisher, you should make your website's top goal to maximize your NOPX (New Orders Per Ten Thousand) page views by making sure that every page on your website

5 Most Recent Google Changes That Have Affected Publishers

Don Nicholas • September 13, 2017

In the words of Heraclitus, “the only thing that is constant is change." And working in publishing, you probably find this especially true. Google changes every day, and so do

Conversion Optimization Tip: How to Improve Your Email Capture Rate Immediately

Don Nicholas • June 29, 2017

A quick conversion optimization hack that will eliminate abandons in your email capture flow It's not often we can tell you about a conversion optimization tip that will offer you an

Best Practice Updates in Website Conversion Architecture for Mobile & Desktop

Don Nicholas • June 15, 2017

Over the last 3-6 months desktop and mobile conversion best practices have changed in response to Google, who continues to challenge us in an effort to make the web a

Protected: Executive Council Update: Improve Email Capture Rates Right Away

Don Nicholas • June 14, 2017

It's not often we can tell you about an available enhancement to your Mequoda System that will offer you an immediate improvement in your email capture rates, but there is

Protected: Executive Council Update: Conversion Best Practice Scorecards

Don Nicholas • May 24, 2017

Over the next few weeks, we'll be documenting and sharing new best practice scorecards through these executive council updates that will help you determine if you're converting visitors into email

Strategy Spotlight with Don: 7 Ways to Increase Magazine Circulation

Amanda MacArthur • March 22, 2017

If you're running or managing a publishing company, your time is often spent figuring out how to build a bigger audience, boost revenues, and increase your profitability on those numbers. In

What Is a Mequoda Subscription Website Portal?

Don Nicholas • March 13, 2017

A Mequoda subscription website Portal generates value from both users and sponsors Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media

10 Email Call To Action Ideas For Your Magazine Website

Amanda MacArthur • March 1, 2017

Most publishers are only using one or two of these email call to action ideas for building an email list to sell more magazines Did you know that by pairing unproductive

Magazine Marketing 101: Selling More Digital Subscriptions

Don Nicholas • February 21, 2017

Digital magazine marketing will give you an afterlife There are times in business when we feel like we've created something great, and we don't understand why it's not selling. Back in 1967,

How to Make SEO-Friendly Mobile Interstitial Ads

Amanda MacArthur • February 1, 2017

How to make highly converting Floaters, pop-ups and mobile interstitial ads SEO-friendly As you probably know, earlier this month, Google told publishers everywhere that they would begin penalizing them for pop-ups

7 Audience Development Resolutions for 2017

Amanda MacArthur • January 18, 2017

Intent, alignment, and engagement take the stage in 2017 for audience development professionals I don't know about you, but I'm eager to see how audience development changes in 2017. Over the

Google’s New Mobile Look: Recipe Cards in Search Results

Don Nicholas • January 11, 2017

Recipes are being treated as a new Google ecosystem just like shopping and local businesses with new results pages for recipe cards Google is making huge efforts to make the mobile

SEO Tip: It’s Time to Suppress Floaters and OFIEs on Mobile Phones

Don Nicholas • January 9, 2017

The most important SEO tip of the month is suppressing floaters and OFIEs for mobile phone users By now most of you know that Google has decreed popups and interstitial ads, which

Protected: Executive Council Update: Mobile Pop-ups and Alternatives

Don Nicholas • December 15, 2016

By now most of you know that Google has decreed popups and interstitial ads, which include Mequoda Best Practice floaters, to be outlawed on mobile phones as of January 10,

The Anatomy of an OFIE: How Smart Publishers Collect Emails

Amanda MacArthur • November 23, 2016

If you've ever been to one of our events, or you just got dropped on your head when you landed on one of our articles, you've probably seen the acronym

12 Ways to Convert Website Visitors into Email Subscribers

Amanda MacArthur • October 19, 2016

The very successful publishers that we always turn to when evaluating our best practices have used some or all of the following strategies to convert website visitors into email subscribers.

How Successful Subscription Based Websites Do Marketing

Bill Dugan • October 6, 2016

No publisher can hope to have a successful subscription based website without getting the marketing right. So if you have, or plan to launch, one of our three subscription website

Mobile Pop-Ups, Interstitial Ads Could Cost You Google Visibility

Don Nicholas • September 8, 2016

Now here's a monster development from those diabolical search masters at Google: A couple of weeks back, news broke that the company would be cracking down on mobile pop-ups and

Website Architecture vs. Web Design – Which Comes First?

Bill Dugan • August 4, 2016

Website architecture refers to the funnel that leads your customers from a page, to a point of interest, like a "buy now" button, or an email subscription form. It refers

How to Perform a Quick Mobile Website Analysis

Bill Dugan • July 21, 2016

If more than 50% of your traffic comes from mobile, it's time for a mobile website analysis to see if you're looking as sleek as you think you are In an

How to Write a Special Report Title, the Mequoda Way

Amanda MacArthur • July 20, 2016

Like the best email subject lines, report titles should be short and sweet In today’s multiplatform publishing world, there’s no such thing as standing still. So when data starts whispering “change”

A Website Architecture Map From Search to Sale of a Subscription

Bill Dugan • July 14, 2016

A visual website architecture map to show how we get from attraction to monetization When we talk about our signature ACEM methodology (Attract, Capture, Engage, and Monetize) it's easy to stop

How to Update a Magazine Editor Job Description for Multiplatform Publishing

Don Nicholas • July 11, 2016

Write an online magazine editor job description like a product description for a Swiss Army knife Can you remember life before the internet, when a personal computer was another name for

How to Start a Magazine Centered on Long-Term Subscriber Relationships

Don Nicholas • May 3, 2016

Some folks like to talk about the decline of magazines. And yet, the digital magazine surge shows that not only are magazines surviving, but they're alive and well, with still

How to Sell Magazine Subscriptions Online Without Blow-in Cards

Amanda MacArthur • April 13, 2016

Have you ever received one of those birthday cards in the mail from one of your "funny" friends, where you open the envelope and glitter basically falls everywhere? That's close to

How Google Changed Magazine Marketing for the Better

Amanda MacArthur • April 6, 2016

Magazine marketing thrives in the new world of PPC and organic search What's the one thing that magazine publishers have in abundance, more than any other business on the planet? Content. And who's

10 Types of Landing Pages and Knowing When to Use Them

Don Nicholas • March 10, 2016

The first thing you need to have to create great landing pages is a basic understanding of the seven types of landing pages used by Internet marketing professionals. With that

What is Relationship Marketing and How Can it Help You Increase Sales?

Amanda MacArthur • January 27, 2016

Take a look at these three case studies to better understand how you can combine content marketing strategy and relationship marketing strategy to sell while you sleep

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