There was a time when investors were shying away from publishing media because "journalism" is "expensive" and user-generated content is "cheap".
But as the world changes tides and begins to preach
You would have to be living under a rock to have not noticed that premium membership programs for publishers are all the rage. After flirting with all forms of digital
Headlines have been brimming lately with news publishers like The New York Times, The Guardian and Wired taking back their profits with paywalls and paid content. The New York Times
Publishers everywhere are seeing improved subscription revenue through premium membership websites, and surely you want to see the same results. In order to put subscription revenue first, you should know
Three premium membership programs that are aiming to double and triple company revenues in the next five years
You would have to be living under a rock in 2018 to have
Using video for audience development is more commonplace for major publishers today and this is leading to big audience gains. Today we're visiting stories on two major publishers and how
In the words of Heraclitus, “the only thing that is constant is change." And working in publishing, you probably find this especially true. Google changes every day, and so do
At a recent networking event amongst publishers, the owner of a publication for teen health asked a Mequoda team member if it was worth launching a print magazine to go
The one advantage magazines have over the majority of information on the internet is legitimacy due to credentials and facts. Let us not forget that nobody trusts what they read
Thanks to fake news, there's a surge of interest in "real news" sites, which could turn the news industry around
We've written a bit about fake news lately. How Google is
Google's Bad Ads report shows action taken in 2016 to remove and ban deceptive advertising tactics
Finally, Google has decided to start cracking down on misleading and bad ads that look
Multiplatform publishing involves a wide range of strategies, and unfortunately, some of those can be hacked
We’ve seen some interesting and unfortunate develops in the digital realm recently, including hacking and
Fake news prompts algorithm experiments at Facebook
We've written a lot lately about fake news, not only because of its influence on our recent election but also because the search and
This week in Google news, a few interesting tips for boosting regional magazines with local SEO hacks
Maybe you heard this week that you can now "Tweet an emoji to @Google
How will Google alter their algorithm to combat fake news in the future, and how will it affect the rest of us?
I'm going to assume that you're not one of
Google continues to set standards in SEO and content quality, usually for the best.
Last week, Google and Facebook (finally) decided they'd wave their little wands on content quality and cut
