Magazine covers matter. As Samir Husni (aka Mr. Magazine) states in a recent article on Poynter, “The power of the magazine cover in print has always been significant...High-profile people, it’s
If your magazine doesn’t have a consistent social media presence by now, then you’re light years behind the competition. It used to be a struggle to get buy-in from the
Many brands use multiplatform publishing to amass a larger audience. We're seeing this trend continue as some popular publishers and brands and expanding their content offerings through more channels.
Audience development is a major umbrella term online. There are a variety of ways online publishers develop audiences online, from content partnerships and social media to email and press releases.
Facebook Live and other live video becoming a large testing ground for brands and publishers
Live video is at the front of mind for many brands and publishers. The only question
The Sun uses Facebook to combat traffic loss from the paywall that sunk their organic traffic
Last November The Sun dropped its paywall, and according to Digiday, has learned a whole
Ad block software continues to confound the digital publishing industry, but progress is being made as we see the results of various tactics to block ad blockers. Native ads, direct
Digital magazines are decoding new web publishing platforms, but does it all just come down to content distribution strategy?
Well, the answer to that question is yes, but the execution is
We make it our business to help you publish successful magazines. How do we do it? Well, it's not a big secret, and we certainly don't keep it from our
What is premium publishing? Premium publishing is what happens when media companies prioritize high-quality content – and then produce the infrastructure to support it. Premium publishing means monetization. Paywalls, subscriptions,
If you're publishing on social media – and if you're not, contact us immediately for a free 30-minute conversation, things just got real! – you know that the goal posts
Digital magazines can go in a million different directions with mobile app content to create apps people want, but it's no big secret that a shortcut to more downloads and
We're surrounded by a goldmine of creative video ideas in magazine publishing – which one will inspire you?
I sit here writing this as I just finished watching six videos in
You don't need us to tell you that the digital ad news when it comes to anti-ad-block efforts is not necessarily good. The efforts of digital publishers to block ad
New Nielsen Catalina multi-year media survey yields some interesting results on magazine marketing strategy
When we talk magazine marketing strategy, typically we're talking from the point of view of publishers. But
For the enterprising social media publisher, Facebook video and Snapchat represent a promising future
What does it mean to be a social media publisher these days? It means you're willing to
At IMAG, a big topic was Facebook. Magazines publishing on Facebook, specifically. And, with distrust bubbling to the surface with how the social media giant will use the content they
The push behind publishing video or perishing is reaching a fever pitch now, and we must admit – it is in your best interests to start doing it. But do
