The best part of attending a Mequoda Summit is that you get to sit in a room and have conversations all day, for two days, with the brightest niche publishers on
Digital publishers at The Economist, Bonnier, and New York Media share techniques for driving traffic; Publishers use social media to enhance brand identity
Audience development is a major factor in the
Fake news prompts algorithm experiments at Facebook
We've written a lot lately about fake news, not only because of its influence on our recent election but also because the search and
The Facebook flex and-or exclusion targeting can help you narrow down your target audience for Facebook ads like never before
Remember the days of putting your paid Facebook advertising budget money
Nobody ever learns how to write a Facebook post, they just do it. Now you can do it better than everybody else.
Working in the B2B realm, Facebook isn't exactly our
All roads lead to viewability. This is not digital advertising news for anyone paying attention. Without it – or without a plan to establish it – publishers could be in
Are the robots finally taking over? Does the emergence of programmatic ad sales as a preferred revenue model signal a sea change for publishers? And, if so, are you ready?
Social media is undoubtedly the best way to get your articles shared. Since 2007 or so, the social media world has become a go-to spot for businesses who are looking
Google digital advertising generated more than $61 billion in revenue last year, more than Facebook, Twitter, LinkedIn, The New York Times, the Guardian, and BuzzFeed combined. This isn't the only
There are social networks that share everything from your minute-to-minute activities, to your credit card spending, to your photos, to your travel information. It's no wonder that, like a reality
The words "spring cleaning" draw up images of folded laundry, clean windows and dust-free shelves. But what about "profile cleaning?" Think about all the social networks you're on, but aren't
Does one of Facebook’s featured ad types work better for your audience? Let’s take a look at your options
Hearing the term “Sponsored Stories” makes me immediately think about digital publishers.
News on Twitter and Facebook show potential for advertising, traffic driving
I’ve been saying for a while that Twitter is, by nature, a publisher’s true friend. It is a micropublishing avenue
Increasing engagement with your Facebook page
The evolution of Facebook has been quite rapid. I recall when the social network first appeared, available to a few dozen college populations with valid
According to Peter Kafka on All Things Digital, Facebook brought in 3.15 billion ad dollars last year, saying that "revenue increased, in part because it served up 42 percent more
Google Adwords might still be the best platform for generating traffic to your website, but there are several other growing ad networks with very niche communities that you might want
