Tag: evergreen content

Publishers, especially in the B2B space, have always helped their audience by providing career development advice, and by promoting opportunities in need of qualified professionals. Often, publications will provide expert  

For digital publishers not fully reliant on ads – which hopefully is you if you're aiming for high multiplatform performance – few components are as crucial as your subscription revenue  

In the next year, publishers focused on audience development will double down on more dynamic content to engage readers on all platforms When I first started working with Mequoda a decade  

Our most-read audience development posts of 2015 reveal a desire for better understanding of email marketing, search optimization and social media best practices This year we've tackled everything from email marketing  

With LinkedIn, content marketing, and other opportunities for audience development, brands as publishers are in a position to flourish Brands as publishers, publishers as brands ... given the digital media evolution  

Recycling is associated with cutting costs, but is cutting costs a surefire sign of downward sales? Not when it comes to publishing and the smart publishers who have succeeded their  

Earlier this week, we relayed news of tech network Purch's Series C grab of $135 million, fueled largely by its prowess in mixing content and commerce. Purch's success is a  

Winter, spring, summer or fall, all you have to do is call, and your evergreen content will be there. Yeah, yeah, yeah. We've talked about evergreen content and it's antithesis, deciduous  

Breaking News! Did I get your attention? If so, you may intrinsically be drawn to the concept of newsjacking, even if you aren’t quite sure what it is. Newsjacking is the process  

The term evergreen is quite literal when it comes to botany, when it's referring to any plant that stays green all year long, in any climate. Forever. It's ever green. Conifers,  

Even the smallest of magazine publishers publish on two platforms: their magazine and their website. Mequoda publishers typically publish five to six different platforms, and within those platforms, many more  

Harvard Business Review does a great job at social media. In fact, they do so well that Digiday wrote an article crowning their success.  

In what is likely a good example of it, Ad Age recently ran a piece on producing evergreen content, providing tips and a "quick checklist" toward attracting better visitors and  

Publishers like New York Magazine and Business Insider are finding out what Mequoda Members have known for a while: Updating and repackaging content is a strong strategy.  

Publishers like women's lifestyle site PureWow, which boasts more than 4 million monthly readers, are finding ways to monetize Pinterest traffic by creating ad units customized to brands, Digiday reports.  

ublishers – particularly of the legacy variety – are passing up a big opportunity when they neglect their archives. This is a reality that Mequoda members have grasped for quite  

Several years ago, we were working with consultant Mark Young on some strategic issues for a joint investing publisher client. Mark said to me, "Don, you're always giving examples of  

One of Mequoda’s primary reasons for being is to help legacy publishers cross the digital divide. And when it comes to Farm Progress, we’re talking serious legacy publishing – a  

When you publish under the aegis of Harvard Medical School, your primary objective is not simply to make money; it's to improve the health and quality of life for the  

The periodical website archetype is often associated with newspaper brands and other news periodicals that include trade papers like Computerworld and Variety. Periodical subscription websites may also be called news sites,  

To put this post together, we banged together the heads of everyone on the Mequoda team to consolidate some of the mishaps that have occurred with our clients. There have  

Digital magazines can thrive, but they can’t be Yahoo On March 3, 1923, TIME magazine was born. It was what most publications were in that era: an aggregator, dedicated to rewriting  

Six membership site ideas all digital publishers must follow How to make a membership website is a topic many publishers struggle with. Membership and subscription websites can be hugely successful in  

How are you building your email marketing file? Every online marketer and audience development manager has a preferred method for building their email file. As a content creator myself, and the person  

Using plug-ins to help increase data tracking Envision this scenario: You recently turned evergreen content into digital products; some are purely text-based and a few are special editions that include brief  

Choosing the wrong format for your membership website involves mislabeling your membership website and deciding to build it based off customer relationships instead of making it content-based. The sheer number  

5 ways to avoid being penalized by Panda Google’s first Panda update was released this past February. Since then, there have been four more Panda updates. There are some things we’ve learned  

Are you giving your users every opportunity to share your website content, or leaving it up to them to figure out? Let's be honest, I love Mashable as much as the  

[question] What suggestions do you have for Content Marketing best practices? [/question] [answer] Content Marketing Suggestion #1: SEO everything: Keep your keyword universe open while working on your second draft or editing an article. Include  

Although there are many nuances within content marketing, these tips can be utilized anytime Content marketing has grown in popularity over the last few years. Perhaps this is because the Internet allows  

Thoughts from the paidContent Conference The most recent change to the Google algorithm focused on rewarding high-quality content. Websites providing low-quality content have lost rank in many instances.  

Three publishers who pay attention to content freshness in their website homepage designs When searching for something in a search engine, we're typically searching for the most up-to-date information, or the  

[question] What are the three main types of blog content? [/question] [answer] 1) SEO blog posts 2) Email blog posts 3) Buzz posts   1) SEO Blog Post The main job of an SEO blog post is to build  

Stand above the blogging competition in your market with an expansive editorial calendar utilizing three master blog types A revolution in blogging has taken place during the last decade. Individuals sharing their  

Experience 90 minutes filled with complete strategies for content licensing and learn all the details Serious online publishers are stirring about ways they can monetize existing editorial content. Many of these same  

Major benefits for licensing existing content marketing materials include driving traffic, building brand and generating significant new revenue streams 2011 is the year of content. 2010 brought new advances in technology with  

Lots of content doesn't always equal valuable, useful content Every story that a publisher has ever published in its magazine or newsletter or book series is an asset. And the question  

This free report from Mequoda Group discusses 5 deadly membership website mistakes that should be avoided by online publishers (Nationwide)---A membership website may appear to be an easy moneymaker for online  

Content producers and content publishers can benefit from a content management system if they realize its importance Many traditional publishers have taken their print publication's content online. They came to the  

Membership websites require content and effort - don't attempt building one if you haven't got either While a Membership Website can be a profitable addition to a publisher’s online strategy, the  

The Road Taken: An inside look at a SIPA member, the choices he or she has made on the road to success, and the challenges ahead Dave Garrett, president and CEO,  

Is converting to online publishing a good excuse or good business model? Are the days of old really gone, no more morning paper and cup a joe? Will all print  

8 Big Twitter Mistakes We Made on and 8 Ways We Fixed Them Yesterday when I presented at the FOLIO: Growth Summit on “Using Social Networks to Strengthen Your Market Position”,  

Questions to ask before you launch a Membership Website. Are you a traditional print only publishing company considering the leap to online publishing? Welcome to the era of  

Finding content that has long shelf life and high reusability Who makes your content? Who actually does the interviews, writes the profiles and types your features? Who ever it is, he  

With Advertisers Footing the Bill, Forbes.com has Built a Website Offering a Superior—and Free—Online Content Experience for Users. Forbes.com is part of (do I really need to say this?) the Forbes