Let's start with a little breakdown of why Facebook just became the #1 place to generate revenue in social media.
Facebook accounts for 52.1% percent of all sharing on the web.
The Rules of (Social) Engagement
Imagine walking into a packed room of 10 roundtables filled to the brim with colleagues, and subject signs like Email Marketing Metrics: What’s Working, Repurposing Content
The Mequoda Daily serves as our collaboration between research, insight and case studies designed to help online publishers, content marketers and online business owners understand the evolving digital environment better.
Rachel Yeomans, Marketing Director, Social Media, Astek, Chicago
SIPA: What was your first job out of college and how did you get into this business?
RACHEL: I graduated in Journalism with
Integrating Social Media With Your Editorial
Back at the SIPA UK Conference in the summer—yes, think warm temperatures and lots of daylight—Sona Hathi of Melcrum and Mark Johnson of The Economist
Sonia Simone, CMO and Co-Founder of Copyblogger Media once said, “If your reputation sucks, none of it matters. People with lousy products, crummy business practices, and shady backgrounds get found
Email correspondence is an important part of your audience pyramid. It resides in the second tier – referred to as Subscribers – right above website visitors.
The Visitor tier accounts
Some niche media publishers are charging up to $150 per M for Tweets
While I know many writers, editors and publishers who use their Tweets to promote their own blogs, books,
Frank Joseph (Mister DM™), Consultant, Washington, D.C.
What was your first job out of college and how did you get into this business?
Reporter for the City News Bureau of Chicago, the
Ricky Warren, Marketing Manager, Research Ltd, London
SIPA: What was your first job out of college and how did you get into this business?
RICKY: I began my career as a communications
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Russell Lawson, Managing Director, Optimus Education, London
SIPA: What was your first job out of college and how did you get into this business?
RUSSELL: I actually avoided work once I finished
Communicate to the right audience segment with the best possible message
Internet marketers are becoming more experienced at segmenting their customer database.
By targeting buyers and prospects separately with unique messaging, sales
A Little Social Marketing Etiquette Can Pay Big Dividends
In her new book, Content Is Ca$h: Leveraging Great Content and the Web for Increased Traffic, Wendy Montes de Oca—an occasional speaker
A new study from the Mequoda Research Team sheds light on the use of open content
Open content has been around since the inception of the web. Since that time, it’s
Do you know how long your links live on social networks?
A recent article on the bitly blog asks, “How long is a link “alive” before people stop caring?”
It’s a very
There’s Gold in That Content! Manage it.
Many of us create content almost every day for our business or company—or association. But are we keeping track of that content in the
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With the Mequoda Summit East 2011 exactly
Company Blogs Provide Added Way to Reach Out
Yesterday’s article on the earthquake prompted Allison Herdic of Chartwell Inc. in Atlanta to email me about a blog post she had written
Rhode Island Monthly, The New York Times, Hearst & Interweave discover the four newest advertising models
Daily deals websites like Groupon and LivingSocial are becoming very popular for publishers who are
Technology powers change in Gold Member service options
For more than two decades, I've based all my consulting relationships on a face-to-face meeting schedule. I learned the model from my mentor,
Leslie Davidson, Consultant, Davidson Direct, Pacifica, Calif.
SIPA: What was your first job out of college and how did you get into this business?
LESLIE: After college, I wanted to save the
Training Can Increase Staff Engagement and Retention
At the recent SIPA 2011 Conference, I spoke with Caroline Frost (pictured left), director of learning and development for Informa Business Information in London—and
Mike McKinney, President, comHAUS, Inc.
What was your first job out of college and how did you get into this business?
After a stint as Apple student rep, I went to work
Looking at new ways to engage your audience
There’s been an interesting confluence of events the past couple days. First, on the SIPA Marketing Listserveyesterday, Jennifer Kern, research director for Modern
Allison Herdic, Manager, Research and Conferences, Chartwell Inc., Atlanta
What was your first job out of college and how did you get into this business?
After completing an internship with Atlanta INtown,
The Walls Are Alive With the Sound of Conference
So what have we learned from the SIPA UK Conference Twitter Wall (#SIPAUK2011) in the last 24 hours? Plenty. Carolyn Morgan from
9 tips for making the most of B2B content marketing in the summertime
There are over 2600 different recordings of the song "Summertime", but the lyrics remain the same: "Summertime and
These Websites Deliver the Goods
With America’s baseball all-star game coming up on Tuesday, let me present an all-star lineup of websites that I’ve come across lately—with previews of the information
Discover how to prepare for the digital future
In yesterday’s Mequoda Daily, I discussed how HTML5 would drastically change online media going forward. And honestly, I believe yesterday’s article was the
Social Networks for the Workplace
We’ve discussed the topic before in this space about how social networks might work for businesses. One of the answers appeared in a New York Times
Successful Entrepreneurs Offer Life Lessons
Barry Ritholtz started his “On Investing” column in last Sunday’s Washington Post with a quote from the late columnist and author Bill Vaughan: “Money won’t buy
Stats on the promotional methods that content marketers use as part of a content marketing strategy
In 2011, it’s fair to say that content marketing has caught on.
The concept has been
Engagement with audience members via social networks can lead to better relationships
Every online publisher utilizing social media should love when data comes out showing value behind the activity.
For a while,
Start treating your lists equally by building your social media lists with new free products
Social media list building requires less effort than building your email list. Less effort on the
A Town’s Facebook Page Builds New Community
Yesterday, I wrote about Twitter, based on a PBS NewsHour story the night before. The news is obviously good for Twitter, but there was
