We recently started working with a publisher who came to us looking to sell more magazine subscriptions. When we started talking about the importance of building their email circulation, the
There was a time when investors were shying away from publishing media because "journalism" is "expensive" and user-generated content is "cheap".
But as the world changes tides and begins to preach
Creating the best subscription website business models starts with understanding your minimum information units—both the free minimum information units you'll use to build a loyal audience and the premium minimum information
Membership websites are defined in part by the fact that users access the content on-demand, when they have a question they need to be answered or a learning tool they need
Digital-only magazines have had their ups, downs, and (in some cases) its “in-betweens.” While some digital magazines have remained powerful and influential after going digital, others have since been discontinued. And
If you've considered starting an online magazine, or are a legacy print magazine considering going digital, you've asked this question: How do online magazines generate revenue? And the answer is
Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Compare that with other
The steps to facilitating an effective roundtable discussion with roundtable discussion questions
Have you ever run a roundtable discussion?
Throughout my years in publishing, I’ve taken part in countless roundtables. During some,
In-person, live events can be a fun and profitable revenue stream for any multiplatform publishing company. When passionate people are committed to a topic, they want to go to the
Back in 2006 I read an article comparing the fidelity and convenience of watching a movie on an iPod, a home theater, or in a state-of-the-art movie theater. The author
There are dozens of multi-media platforms we can distribute content on, but audio conferences and webinars have been the key to success for some publishers
When we talk about multiplatform publishing, some publishers think we're talking about the difference between laptops, desktops and tablets. But those are simply the devices we deliver content through.
We're talking
Typically we find that content falls into three buckets: news, evergreen, and blockbuster. Most Mequoda partners publish these three content types daily because each type serves a different purpose.
News content
Because multiplatform technology is an evolving, changing target, publishers are limited only by their imagination—and tenacity—when it comes to creating new revenue streams. It’s manifest destiny in the digital age.
The newsletter subscription website model is simple, clean and editorially-focused
Newsletter publishers, particularly those on the B-to-B side but also those with consumer titles in the finance and health fields, were
What will you be doing next week? Making money, or losing it? If you work in niche publishing, or own a magazine company, I highly recommend joining us at the
Online content marketing is antithetical to anything we knew prior to 20 years ago — something Seth Godin terms interruption marketing. Everything I learned in college and during my early
How to create multiplatform events that serve both the in-person needs of your customers, but also your bottom line.
When a user conducts research to inform a decision, whether about where
Pricing is no doubt one of the single clearest ways to either generate more revenue, or less. But the trick is rarely the price itself, and more how it's positioned.
Gothamist and Atlanta Magazine publishers sell titles; Us Weekly eyed by Tronc
Acquisitions, and a potential acquisition, continue during the first quarter of 2017 for magazine publishers.
The first report involves the
We see many acquisitions in the media industry. Multiplatform publishers look for the best opportunities to evolve, expand, and reach their audiences where their audiences are. Today we look at
How to create new products and passive income from old products as a multiplatform publisher
One of the most interesting rodents on the planet is the grasshopper mouse, native to the
Digiday has reimagined how it operates within its industry, and how its new design can impact audience development efforts
Digiday has recently unveiled its new website, which has been the first
Multiplatform publisher news for keeping up with a changing industry
We begin today's multiplatform publisher news with a look at Condé Nast, who is making a big move by eliminating the role
Multiplatform publishers Condé Nast and The Atlantic reorganize; Esquire names Buzzfeed editor to head website
The shuffling of talent among multiplatform publishers continues in places like Condé Nast, Esquire, and The Atlantic.
First,
Magazine events bring in user and sponsor revenue, and many publishers have made a profitable business model out of them.
When we talk about multiplatform publishing, it's easy to jump right
Multiplatform publishers should explore new ancillary business models in 2017
In stock investing, most long-term investors agree that you need a diversified portfolio to succeed. If one sector takes a hit
Our top-read multiplatform publishing posts of last year show an interest in native advertising and publishing expansion
This year has been a huge time of change in publishing, and we're excited
In order to succeed in a changing landscape, savvy digital media companies understand the need to evolve
Whether it’s a new subscription website, an updated website, or a new digital product
If you publish a monthly magazine and each issue includes 50 articles, you have content for 600 blog posts. That's almost two years worth of blog content, or a twice
By all means, launch many content business models and diversify your publishing portfolio. But start with your magazine experience through your magazine subscription website.
We're in a recession. Maybe you're feeling
This week in Google news, a few interesting tips for boosting regional magazines with local SEO hacks
Maybe you heard this week that you can now "Tweet an emoji to @Google
Multiplatform publishers are finding ways to turn magazine publishing into a profitable business model once again
If there's one thing you might know about us, it's that we think publishers should
What to look for in live event management software from Haven Nexus, to Bizzabo, CVent, EventBrite and Event Ready.
As publishers have struggled with print revenues during the last 10 years,
How to make the most of your magazine portal every day with the tools you have in front of you
Every magazine publisher should have a free portal. It's the backbone
The more you can give a member of your subscription website, the better.
And it appears we're not the only ones who think so.
Earlier in the week we talked about Condé Nast’s
Print enthusiasts turn to tech properties to build multiplatform publishing empires through memberships and events
As Lucia Moses at Digiday put it, "In the quest for new sources of revenue, publishers
Call it what you want, but here at Mequoda we've assigned the title Rapid Conversion Landing Page to a landing page that collects an email address and offers a free
Major magazine publishers are getting hip to SEO, and just in time.
A couple weeks ago, Google's Penguin 4.0 update officially finished rolling out. Publishers who saw the biggest drops, if
Coming up with the right content business model(s) can be the biggest stumbling block for those looking to grow a publishing business.
Choosing your content focus is a business-critical decision, as
What to look for in online calendar management software, from Haven Calendar, to All In One Events Calendar, The Events Calendar, My Calendar, and Booking Calendar.
Online calendars are used by all
Get your ducks in a row and plan your multiplatform publishing future
If you’ve considered selling your publication, the market is saying they will not value a publication at all if
The companies behind the latest multiplatform media headlines include Time Inc., NatGeo, and Facebook
The beautiful thing about multiplatform media is that the possibilities for a digital publishing strategy are endless.
You don't have to pick a primary or favorite digital magazine publishing platform – as we see from leading media companies, multiplatform strategy leaves it wide open, and the more
Online publishing strategies have grown exponentially since digital magazines have transformed the industry. It is, after all multiplatform strategy, and media companies are wise to maximize as many channels as
How to evolve into a rockstar multiplatform publisher by outsourcing these three jobs
Two keys to organizational success as a multiplatform publisher are streamlining the on-staff team members to focus on
The directory content business model is a three-fer
The directory content business has some pretty unique benefits. If executed correctly, this model can be a win-win-win for any ambitious publisher. Not
This content business model drives interest in live events while also driving revenue from attendees and sponsors
Who would have imagined in the internet age that people would still yearn for
We can't think of a better way to launch an upcoming series of interviews with Mequoda Members who are making waves in digital publishing than to post this recent email
