Tag: email

What makes you open an email? Urgency? Benefit? Brevity? What we've found is that the most attention-grabbing subject lines rarely have a lot in common at first glance. If you search  

In the two most recent Gold Member updates we have shared information on how to import and Onboard users to your email marketing lists (More Ways to Grow Your Audience) as well as the  

In his bestseller, "Outliers," Malcolm Gladwell stated that it takes 10,000 hours, or approximately ten years, so become an expert at something. That means there are very few digital product  

There are numerous options for settings available to you when you are adding new users to build your email marketing lists—potentially via the Haven Prospect Onboarder or the Haven Ultra  

I Like Crochet has improved upon their already best-practice web magazine with collections, clubs, and previews. It's genuinely thrilling to be in the publishing industry at this moment and time. Think  

When is the last time you looked at your unsubscribe page? If you have a high unsubscribe rate and your answer isn't "recently" then it's time you reviewed what people  

The list of available Haven components that can provide enhanced functionality for your site continues to grow. Today we wanted to discuss two plugins— the Haven Ultra Subscriber Uploader and the Haven Prospect Onboarder—  

Many publishers have taken to a website strategy that highlights the components of the digital landscape. When done properly, digital publishers are able to drive more traffic and develop larger  

Your AAA Network, which is powered by our Haven CMS, has seen dramatic increases in website traffic in just its first six months of operations—five million page views to be  

Most of our clients have a list of 100 or more articles that drive the majority of their website traffic, although some larger sites have 300. These posts, which we  

Mequoda and WPR partner with a performance-based revenue-share relationship to grow subscription business As one of the world’s most authoritative sources on world politics and international relations, World Politics Review (WPR) has been  

Customers may choose technology platforms and delivery methods, but content is still the reason subscribers engage with publishers. Ah, to look around at the clients in the Mequoda Cooperative, the expertise  

If you're going to be an online subscription marketer, there are three things you're going to need, in no particular order: A content management system (CMS). Not only should it be  

Losing subscribers without gaining new ones is a universal fear for any subscription-based organization, and rightly so. When a decrease in active subscribers leads to an overall decline in revenue,  

As you surely understand, your website is made up a variety of parts. To accomplish the goals of increasing your audience, revenues, and profits, all of those parts need to  

Are you still selling your magazine on one platform? Sure, print magazines smell good and even look good on a coffee table, but the most successful subscription publishers we know  

Continuing on with reviewing the various scorecards and how they can help you reach subscribers, we have our new subject line scorecard.  The subject line is your first chance to  

Last week we discussed scorecards and how they can help you increase the engagement and profitability of your site.  The social scorecard is a great way to use other forms  

Any time your website drops in Google, it's scary. But the one thing to know is that any drop in SEO traffic will be uniform. You won't lose traffic in one zone  

More multiplatform publishers are seeing firsthand the value of subscription products and paywalls, which is why many new ones are launched. Today we're looking at some of these paywall and  

You may often hear us talking about scorecards.  They are our guideline to ensure that we are getting the most out of not only our posts, but also free reports,  

As it’s always been, Google’s main focus publicly is the ads you buy via Adwords. And, as always, Mequoda knows that the exact same concepts apply to free organic search  

Some of the most successful publishers let their users generate more than 99 percent of their content. The publishers that can do this become masters at building communities that draw  

How lucky are we, as publishers, to live in the age of content marketing and search engines. While other marketers struggle to become adept at content creation, it’s already in  

On May 25, 2018, a new European Union (EU) data protection law, the General Data Protection Regulation (GDPR), takes effect. The GDPR gives individuals in the EU more control over  

Precision is an important part to successful audience development. Today's news looks at some attributes that impacts this, including recent changes that can impact the strategies being used by digital  

As a magazine publisher, you understand that every completed issue is the result of effective communication between staff members. The success of one department directly influences and depends on the  

I’ll keep this to the point, because I know you’re busy. Registration for the upcoming Mequoda Subscription Marketing & Publishing Intensive on May 17-18 in Boston closes in one week.  This year's Intensive  

One thing we've noticed about the most successful publishers we know is that they have three major things in common. And it has nothing to do with being a household  

Digital publishers are constantly working to find the best methods and channels for creating and distributing their content. Today we are looking at some of the strategies these publishers are  

"Frugality includes all the other virtues." Old Cicero certainly knew what he was talking about. That's why I wanted to remind you that your chance to exercise frugality in attending  

Testing newsletters in WhatCounts before sending them to your entire active mailing list is strongly recommended.  This is a great chance to review the newsletter, make sure that it renders  

How the top magazine publishers in social media are leveraging three major platforms for magazine social marketing According to the MPA's Magazine Media Factbook, 91% of U.S. adults read magazine media,  

New and evolved technologies can be an audience development manager's dream if it leads to bigger audiences. Where are your audience development strengths and weaknesses? Today's news focuses on pertinent information  

You wouldn't hire a lawn mower repairman to fix your car, so why do so many publishers seek the support and advice of consultants and web developers that have never  

You don't get from point A to point B without goals and milestones. This applies to most situations in life, from a cross-country road trip, to training for a marathon,  

If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do  

Mequoda is a little unusual as an organization, people tend to feel puzzled about us. Are we a consultancy? Are we a developer? Most often this confusion becomes apparent when  

Adam Smith, the father of economics, believed that economic progress was most possible by the division of labor into specialist groups. That an organization could be hugely more efficient by  

Stop wasting your money on unprofitable marketing channels Losing subscribers without gaining new ones is a universal fear for any subscription-based organization, and rightly so. When a decrease in active subscribers  

From time to time, it’s a good idea to sit down and think about the value proposition you provide prospective subscribers. When you are running a six Sigma subscription marketing  

We're seeing another growth in subscription website interest as Facebook makes it harder for publishers to reach their audiences and manage relationships.  

If you've ever joined a club, purchased a membership, or even became part of a team, you understand the benefits of mutual collaboration and teamwork. This year, our goal at  

  Mequoda Systems empowers multiplatform publishers to grow audience, revenue, and profits by integrating web, email, and fulfillment systems into a seamless Customer Experience Management System (CXMS). Mequoda clients routinely double,  

Your magazine SEO efforts will determine how much traffic arrives and eventually converts into subscribers - what are you doing to find and plug any holes in your website? Google is  

"Frugality includes all the other virtues." Old Cicero certainly knew what he was talking about. That's why I wanted to remind you that your chance to exercise frugality in attending  

Your website typically includes dozens of components or subsystems. For a legacy business, many of these components already exist and must be integrated into a larger system that consolidates all  

B2B subscription sales are beyond the age of phone sales and the most successful subscription marketers we know are selling them online through effective pricing and copywriting strategies Arthur C. Clark, a  

We have recently been informed that starting Friday March 23rd there will be a change in the way that Twitter works with CoSchedule.  Twitter will no longer allow users to  

Spend two days with us, and you could become our next success story. http://mequoda.wistia.com/medias/x35lvq1w14?embedType=async&videoFoam=true&videoWidth=600 If you're a magazine publisher in the digital age, you're certainly savvy enough to succeed. And perhaps you're