Tag: email

What to look for in an online shopping cart system, from Haven Nexus, to Shopify to WooCommerce Ecommerce has become a core part of any multi-platform publishing business. Even publishers who  

Are people finding and clicking on your email call to action, or is your click-through rate dwindling? The Dalai Lama said, "In order to carry a positive action we must develop  

Search engine optimization is kind of a game, right? It's an important game – a necessary one for any publisher – but mostly it's just us trying to play by  

When a print magazine closes, a world of opportunity opens for its portal A few weeks ago Conde Nast announced that they'd be closing the print arm of Self magazine. And after  

One really profitable revenue stream is a good thing. Two really great revenue streams is even better. Multiplatform publishers for the win! Most niche publishers we know have books as part  

If you publish a monthly magazine and each issue includes 50 articles, you have content for 600 blog posts. That's almost two years worth of blog content, or a twice  

By now most of you know that Google has decreed popups and interstitial ads, which include Mequoda Best Practice floaters, to be outlawed on mobile phones as of January 10,  

What to look for in live event management software from Haven Nexus, to Bizzabo, CVent, EventBrite and Event Ready. As publishers have struggled with print revenues during the last 10 years,  

Do your magazine marketing promotions spark revenue? If they do, recycle them. If not, dispose of them. A few years ago, a publisher came to us and during our initial conversations  

If people aren't opening, maybe they're worried they might "have trouble viewing this email." Some marketers have noticed that the first thing a reader usually sees when their email shows up  

Why "free" is a subscription business model of its own and why every magazine should have one Since the beginning of time, or at least the beginning of consumerism, businesses have  

What to look for in lead management software, from Haven Nexus to Eloqua, Marketo, Hubspot and others Make money by giving content away. That statement sounds odd to many people in publishing  

How to listen to the data from your audience development efforts and move forward The inability to see the forest for the trees means that the detail of leaves, pinecones and the immensity  

How to make the most of your magazine portal every day with the tools you have in front of you Every magazine publisher should have a free portal. It's the backbone  

Sponsored email newsletters and podcasting provide additional advertising and affiliate revenue opportunities Email newsletters have been in vogue for at least a decade (even while consumers kept denying it but continued  

How to boost ad sales by building more benefit into your ad packages, rather than inflating single-platform circulation numbers Maybe you've never lied on a resume, but according to CareerBuilder, 56% of  

If you've ever been to one of our events, or you just got dropped on your head when you landed on one of our articles, you've probably seen the acronym  

If you're thinking of launching a subscription website, don't skimp on preliminary research. So you've decided to start a subscription website. We get requests weekly from entrepreneurs, veterans and newbies, who  

Publishers require a marketing automation system that works in tandem with a highly efficient content management system In the last decade, marketing automation has become a hot topic for niche publishers.  

Affectionately called OFIEs, "Order Forms in Editorial" are embedded subscription forms that appear on webpages and, indeed, are very much entitled to the respect, consideration, and perhaps even affection of  

In publishing, there's no room for growth with a solo magazine that stands alone. One of our favorite stories is that of The American Ceramic Society. The organization turned to the  

Multiplatform magazine subscribers are looking for more from you. "Let's make magazines great again," shall we? Last week, after over a year of grueling controversy and debate, the US named Donald  

If you're not selling sponsored content yet, consider these success metrics and how you can incorporate the process into your editorial model. In 2016, sponsored content, branded content, and native content  

It’s a simple thing, but it can have a huge impact. Some marketers have noticed that the first thing a reader usually sees when their email shows up in the preview  

A basic overview of how a single magazine can turn into a multiplatform magazine through revenue and content model planning Over the last few weeks we've gone over our a collection  

What to look for in a learning management system, from Haven Classroom, to Edmodo, Moodle, Teachery and Blackboard. Many multiplatform publishers have turned to e-learning platforms to help subscribers either increase their  

Call it what you want, but here at Mequoda we've assigned the title Rapid Conversion Landing Page to a landing page that collects an email address and offers a free  

If this was a traditional newspaper, our headlines would read, Adopt video or sink! Accept severance or go down with the boat! Adopt AMP or say goodbye to site traffic! If  

Coming up with the right content business model(s) can be the biggest stumbling block for those looking to grow a publishing business. Choosing your content focus is a business-critical decision, as  

What to look for in online calendar management software, from Haven Calendar, to All In One Events Calendar, The Events Calendar, My Calendar, and Booking Calendar. Online calendars are used by all  

Prato will work with a cross-functional team made up of Haven Nexus Software Engineers, QA engineers and subject matter experts to implement Mequoda Systems. In Mequoda’s history, one of our most  

A few good ways smart magazines get "small checks" in between all of the big ones from major sponsorships. The more space you have on your website, the better. You already  

This dynamic duo is turning a regional parenting publication into a booming multiplatform publishing company The Mequoda Multiplatform Publishing Hall of Fame, founded in 2006 to recognize publishing executives at the  

Get your ducks in a row and plan your multiplatform publishing future If you’ve considered selling your publication, the market is saying they will not value a publication at all if  

Monitoring the latest digital ad trends finds an effort for more transparency, an elephant in the room, and a major player making a major move Digital ad trends are as volatile  

These audience development models create marketing-qualified leads through freemiums that build larger, more monetizable email lists “Audience development” is one of those terms that many people instinctively understand, but usually underestimate.  

The very successful publishers that we always turn to when evaluating our best practices have used some or all of the following strategies to convert website visitors into email subscribers.  

Industry naysayers are still skeptical about the power of digital magazines. And we’re still ignoring them. At Mequoda, we urge our clients to begin the process of launching a digital  

Personalization, sales structure, and data-driven publishing highlight latest trends in magazine publishing strategy Multiplatform content, audience development, and internet revenue models. Attracting and converting. That's the crux of magazine publishing strategy  

Some rockstar publishers would like a word with you … The secrets shared at Mequoda’s Digital Publishing & Marketing Intensive have created publishing millionaires. Would you like to be one of  

What to look for in the best publication management system, from Haven Nexus, to WP Member, MemberGate, aMember, and SubHub If you are a magazine publisher, it behooves you to remember what makes the  

How to use direct mail campaigns as an audience development tool that builds email lists and primes email subscribers to become paying magazine subscribers Direct mail is a traditional marketing channel  

Readability and scrolling text should come first in tablet and native edition digital magazine design Since we started our annual Digital Magazine Survey to help publishers home in on digital magazine design, the  

The classified content business model is the modern day equivalent of what used to appear in the back of many newspapers and B2B magazines Listings for products, services, and jobs are  

No publisher can hope to have a successful subscription based website without getting the marketing right. So if you have, or plan to launch, one of our three subscription website  

Audience development is one of those terms that many people instinctively understand, but usually underestimate Although media professionals have worked in audience development for years, most have not bothered to define all the things  

For digital magazines, readership data holds a world of possibility within all of those numbers, clicks, and submissions of info. The problem for publishers is figuring out how exactly to  

Exclusivity is the name of the game when it comes to multiplatform magazine sponsorships If you have children, or even when you were a child you remember, that no child ever  

Spend some time in your archives to discover magazine promotions and copy that can be recycled There's something about antiques that can make you nostalgic, even if you weren't alive during  

How to evolve into a rockstar multiplatform publisher by outsourcing these three jobs   Two keys to organizational success as a multiplatform publisher are streamlining the on-staff team members to focus on