Email is a mass communication medium for digitally sending information to other Internet users. Email has become habitually used by a majority of Internet users, while it also reigns as the most successful digital medium for online business communication.
Forbes contributor Benjy Boxer recently warned, “The combination of free publishing, social distribution, and the commoditization of advertising will eventually wipe out almost all of the advantages of a large
Learn how to write more effective native content advertising for a sponsor and start getting paid more for content
According to Business Insider data, the amount advertisers are spending on native
In today's Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains how open source software systems can actually hinder growth if you're not careful with selecting your service providers.
Consider the rise of talent shows on TV like America's Got Talent and American Idol. When it comes down to it, they're simply performing good old-fashioned market research. Why sign
Have you been seeing emojis in subject lines lately? They're not just the earrings of an inbox, they actually serve a purpose— increasing open rates! And since several of our
This year, our winner was Countryside Network, who launched their Mequoda System in February 2016. Countryside was founded in 1969 and today includes four farming-related magazines (Backyard Poultry, Countryside, Dairy
Who worries most about the money in their bank account? The person with three jobs, or the person with one? Because you can get fired, laid off, or your industry
The best part of attending a Mequoda Summit is that you get to sit in a room and have conversations all day, for two days, with the brightest niche publishers on
We constantly pay attention to the changes subscription publishers are making to gain ground in the digital landscape. Today we’re sharing stories of three publishers and their methods for expanding
In this week's strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, welcomes Pat McKeough from TSI Wealth Network as our newest Mequoda Master in the Hall of Fame.
In the words of Heraclitus, “the only thing that is constant is change." And working in publishing, you probably find this especially true. Google changes every day, and so do
The secret behind increasing publishing revenue is in the power of three
In the Harry Potter books and movies, a man named Xenophilius Lovegood wore a necklace with the symbol of the Deathly
What to look for in online directory software, from Haven, to Wordpress, Joomla, and third-party products
The directory website business model still has a lot of upside for multiplatform publishers. When
Our latest version of the Multiplatform Publishing Strategy handbook delivers a proven, integrated set of business processes, principles and tools for the digital publisher, whether you’re B2B, consumer, local, regional
If you're a publishing professional, don't wait a minute longer before downloading our best practice handbooks. They were carefully curated into what we think are the most comprehensive handbooks on
Even though you might associate usability with website design, it's been an important factor in our everyday life for at least a century. Frederick Taylor's Principles of Scientific Management,
Digital publishers are connecting various parts of their businesses to develop new revenue streams, and generating more traffic and a bigger audience at the same time. Today we're looking at
We talk a lot about how to convert website visitors into subscribers when we discuss email marketing for publishers, but once someone is on your email list, what should you
Over the last five to seven years, a big gripe of many publishers is that they want to get more comments on their digital articles, but they're getting fewer than
Subscription publishers need to be open to constant changes in order to find the best way to drive more traffic and build a bigger audience. Today we look at three
This handbook takes you from the big picture of building an audience to the minute but critical details website architecture that helps you build email lists. You’ll learn how the
Digital publishers at The Economist, Bonnier, and New York Media share techniques for driving traffic; Publishers use social media to enhance brand identity
Audience development is a major factor in the
When building email circulation in your Mequoda System, by most accounts, email capture rate is a proxy metric. We'd be mistaken to say that it's an exact metric because when we talk about email capture
Content recycling—it's all around us! At some point you've probably had dinner, maybe watched the news, and watched an early-evening episode of Big Bang Theory, or Two and a Half
A quick conversion optimization hack that will eliminate abandons in your email capture flow
It's not often we can tell you about a conversion optimization tip that will offer you an
Over the last 3-6 months desktop and mobile conversion best practices have changed in response to Google, who continues to challenge us in an effort to make the web a
It's not often we can tell you about an available enhancement to your Mequoda System that will offer you an immediate improvement in your email capture rates, but there is
Ask yourself these seven questions before starting your journey towards digital magazine transformation
I'm going to go ahead and assume if you're reading this, you have a print publication who is
Ultimately the goal of social media is to improve your search scores and drive traffic to your website. But social can be used to build an email list, and vice
This week we'll review our mobile best practices for collecting email addresses without ticking off the Google gods. Most of the adjustments we make to mobile conversion architecture is for
Mequoda Masters).
In fact, this council of elders in Mequodaland convinced us to come up with a set of four relatively simple principles you need in order to build a multiplatform
Organic SEO, email, syndication, social and video still among top audience development strategies
Change constantly occurs, but not all change is drastically different from what was. Take audience development, for instance.
Condé Nast U.S. expands subscription business; Amazon's subscription service becomes an option; Subscription websites need to utilize ads that don't violate rules
Subscription websites expand in a multitude of ways. Of
Last week we talked about how desktop and mobile conversion best practices have changed over the last 3-6 months in response to Google, who continues to challenge us in an effort
In practical terms, many publishers don’t really need a shopping cart. Many publishers have only a few products to sell. If your business offers one or two magazines, a few
A new report on email marketing from ClickZ with Adestra reveals adjustments to email user habits
Email marketing is still a powerful medium, even though some pundits have been talking about
Over the next few weeks, we'll be documenting and sharing new best practice scorecards through these executive council updates that will help you determine if you're converting visitors into email
If there's one annoyance you've probably heard from your website operators, it might be managing spam comments. They log in to begin content development, and before they can create a
To build a better subscription website, we've created a collection of our best resources on everything you need to know when it comes to how to leverage outside partners
Most publishers
What will you be doing next week? Making money, or losing it? If you work in niche publishing, or own a magazine company, I highly recommend joining us at the
If your goal in life is to find out what your customers value—ask them.
To make my case, let me introduce you to Green Gardens Network. If you’re new to Mequoda,
A client used this scorecard on their blockbuster articles to improve search visibility by 34%
A blockbuster article is a piece of content on your site that attracts a significant amount
A few tests to prove which subject lines make for great open rates
Studies show that most people decide whether to open and read an email message based entirely on a
As you know, social media is an important element of your overall search optimization strategy. The more shares you receive, the more valuable Google sees your website. One of the
f there were just three things you could do today to increase your audience, revenue, and profits, what would they be?
In today's Strategy Spotlight, Don Nicholas, Chairman & CEO of
A Mequoda Audience Development System is a physical, turn-key content management system that is customized to help publisher's attract new visitors, convert them into email subscribers, engage them, and finally,
Online content marketing is antithetical to anything we knew prior to 20 years ago — something Seth Godin terms interruption marketing. Everything I learned in college and during my early
Do you ever feel like you're working harder than you need to? You probably are. Most people do. And the worst part is that without an outside perspective, you could
We're not sure why most association magazine websites bury free and magazine content, but we'll try to help them see the light.
If you're an association website, do you spin off
