In the past, we have reviewed how to use the concepts of Six Sigma in subscription marketing and testing and then creative offer testing for subscription pricing.
We shared a story
The best email marketing practices encourage responsive design, endless testing, and customer retention strategies
If you didn't already know, the Mequoda Method is a compilation of best practices derived from publishers
When an article publishes on your website, how do you go about promoting it in social media?
When I pose this question to a room full of magazine editors from different
People don't just like getting gifts for the holidays, they like them all year round. Maybe that's why our "You've Been Gifted" email subject line and template works so well.
The
If you could, you'd hire a professional email subject line writer. You would, because you depend on your email list to sell magazine subscriptions or ads to advertisers, so smashing
If you’re experienced in online copywriting, you know that “you” is generally considered to be one of the most effective copywriting power words, ranking right up there with free, new
Everything we've read as observers of social media and publishing communities tells us that most marketers don't get a click rate on a Tweet of more than one percent, and
“Hello, sailor. Can I buy you a drink?”
“Do you come here often?”
Of course these silly pick-up lines are good for a laugh, but do you know how to really introduce
Words matter. Imagery matters, too. But, the purpose of imagery in direct marketing is not to please or entertain—the purpose of graphics in direct marketing is to get your audience
Do you know how to get people to open email? In a presentation called The Science of Email Marketing that we attended a while back, analytics nerd Dan Zarella said
Twitter isn't just about the here and now. In social media, you could post the same article ten times a day, but your traffic would only be driving traffic to
The best email subject lines provoke open rates and persuade subscribers to read your email newsletters
There are dozens of methods, tricks and tips for writing great headlines. Unfortunately, this isn't
There are a few places you can make really good, or really bad first and last impressions in your email copywriting. Get these right and you’ll build loyalty from the
One cornerstone of the Six Sigma marketing plan is having a Library Preview that converts users to paid subscribers. The Library Preview is a content-driven marketing piece that focuses on
What makes you open an email? Urgency? Benefit? Brevity? What we've found is that the most attention-grabbing subject lines rarely have a lot in common at first glance.
If you search
It’s amazing to see the evolution of the email newsletter – how brands use it to communicate, how the designs have changed over the years, and how the strategies of
Although a text ad could refer to any ad consisting of text, we’re currently referring to those that are part of your conversion architecture. These ads are placed in the
A few tests to prove which subject lines make for great open rates
Studies show that most people decide whether to open and read an email message based entirely on a
Our top-read audience development posts of last year show an interest in subject lines and the power of email newsletters.
Despite the rise of social networks, most publishers we know still
If people aren't opening, maybe they're worried they might "have trouble viewing this email."
Some marketers have noticed that the first thing a reader usually sees when their email shows up
It’s a simple thing, but it can have a huge impact.
Some marketers have noticed that the first thing a reader usually sees when their email shows up in the preview
Like the best email subject lines, report titles should be short and sweet
In today’s multiplatform publishing world, there’s no such thing as standing still. So when data starts whispering “change”
Getting your emails opened is the most crucial part of email copywriting
A couple of weeks ago, we recieved tons of great feedback, retweets and love for an article we wrote
Our most-read audience development posts of 2015 reveal a desire for better understanding of email marketing, search optimization and social media best practices
This year we've tackled everything from email marketing
Convert more website visitors into email subscribers by perfecting the art of writing and positioning your text ads
About 100 words into every article we write, and into every article our
Is there still anyone out there maligning email as a has-been component of publishing? We sure hope not. Newsletters are hotter than ever, for starters, and emails operate as a
What copywriters don’t want you to know about writing the best email subject lines
Be a thief.
If you need to write professional email subject lines that deliver high open rates, one
Nobody ever learns how to write a Facebook post, they just do it. Now you can do it better than everybody else.
Working in the B2B realm, Facebook isn't exactly our
Put simply, an email subject line is the 50ish character sentence you write that causes people to open your email (or not open). Publishers don't often ask the question of
Audience Development is at the center of the Mequoda Method. It's the foundation of our methods for building large, profitable email lists. Since Mequoda has been Mequoda, we have written
Audience development is the creation of new content in order to succeed in the four major sources of website traffic: search, social, referral and legacy. It means that you're writing
Audience development is a fundamental part of online publishing. Our top ten audience development strategy posts dive into search engine optimization, email marketing, social media and the website conversion architecture
This week we're taking a blog-cation as we pack our bags for Boston and get ready to mingle with publishing professionals at the Mequoda Intensive. In the spirit of always
Different strokes for different folks, and different email layouts for different business models
What is the intention of your email newsletter? You spend a lot of time and effort trying to
If an email gets sent to an inbox and lands in the junkbox, does it make a sound?
Emails not getting delivered once in a while is typically an anomaly, but...
Have
Components all email newsletter templates should share
We’ve discovered that the best performing email newsletters — those with the highest value, as measured by producing the highest revenue per thousand —
Five email subject line archetypes that’ll have your audience opening
You have to hire the next copywriter at your organization and don’t know where to begin. Does this sound like a
The email newsletters with the highest open rates and click-through rates have some specific reasons for their success
During the month of June, we sent out 20 daily email newsletters and
Do you know how to develop a snippet-based email template for your newsletters?
If the email templates you are using for email newsletters and promos are successful in engaging your reader
Today we will be looking at multiple articles from Marketing Land focusing on email marketing tips and techniques. If you haven’t heard of Marketing Land, they are a news and
An approach you should consider while crafting each email subject line you test or send
By now you’ve probably read our free report on the most successful email subject lines used
Email newsletters are the ideal product for content marketing. They incorporate informative and actionable content with aligned products. These components have value to both consumer and publisher; the consume gets
Understanding how email feedback loops work will help email copywriters and email marketers present better content
An email feedback loop exists between email marketers and the recipients. And since email copywriters
Every online marketer in 2012 should be praising the power of testing. It is the proverbial golden goose, which can lead to more effective money making options.
Beyond the results themselves,
3 sources to turn to for email copywriting advice
Writing for email is unlike other forms of communication. First, you need to have an email subject line that screams, “Open me!”
