Managing email marketing has become an increasingly critical issue for every type of business. Publishers, like everyone else, use email to communicate with customers and prospective customers, on a regular
Data analytics are critical for the success of your multiplatform publishing business. Your website, email and social media efforts are all used to promote your content and make more money
Improving email revenue? I certainly didn't learn that one in school, and you probably didn't either. In fact, in four years of journalism school, I never even had a single
Ernest Hemingway once said, "We are all apprentices in a craft where no one ever becomes a master."
Perfection in editorial management is a fallacy. There will always be deadlines that
Do you know what to monitor in your website traffic report?
We're constantly reading and writing about how to drive website traffic, but how often do we discuss the website traffic
Email campaigns are conducted for a variety of reasons.
Some digital publishers use email campaigns to further relationships with converted audience members. Others attempt to turn subscribers into buyers by selling
Email is a multifaceted tool for online publishers and content marketers. It can be used to deliver editorial e-newsletters, product promotions and week-in-review compilations.
Ideally, professionals use this medium to
Collecting data from your email marketing campaigns allows you to determine which activities are the most beneficial to the health of your online business.
Smart online publishers use this data
Marketing managers, or whoever is in charge of your email endeavors, should monitor the metrics behind email campaigns.
For organizations that are looking for a streamlined approach to monitoring their email
Last Chance to Register for our Email Subject Line Smackdown, where YOU get to submit your subject lines to 3 of America’s Top Copywriters and let them re-write them for
This informative Mequoda webinar on creating and testing email subject lines explains the best practices for defeating email subject line spam filters and for tracking which email subject lines perform
A valuable conference should reach three goals: #1 great sessions, #2 great take-aways and #3 great attendees.
We've got #1 and #2 covered, come to the Mequoda Summit and be a
How to increase revenue per thousand emails sent
The Mequoda Email Performance Report measures your split tests to help maximize email revenue and profit
Unbelievable but true: We’re willing to reveal all of our secrets and provide you with a detailed blueprint for success — no kidding! All the documentation behind our state-of-the-art Mequoda
“Fifteen years into the online revolution, and the online publishing gold rush is just now starting to get really interesting.”
With the right tools for analyzing new markets, and the skills
