Email newsletters typically consist of editorial content distributed through email on a regularly occurring schedule. Many email newsletters are free for recipients, although there are some that cost a premium price. Although email newsletters typically consist of editorial content, many utilize promotions as well, allowing for up-sells of aligned products directly in the email content.
After turning Atlantic Media into a global force to be reckoned with, Justin Smith now has his sights set on Bloomberg digital reigning supreme more than one year into his
Ken Doctor writes in a recent Nieman Lab post that the resurgence of email newsletters, among other trends often associated with the digital era, are actually longstanding practices that have
BOSTON, MA, January 30, 2015 – Don Nicholas, a journalist-turned-publishing consultant-turned novelist, has just published his first novel, Homecoming, a mystery inspired by many of his favorite writers and characters
A print magazine looks, smells and feels good in your hands. When we asked digital natives why they might prefer paper over a digital magazine in a study a few
Audience Development is at the center of the Mequoda Method. It's the foundation of our methods for building large, profitable email lists. Since Mequoda has been Mequoda, we have written
It appears that email marketing is popular enough that 31 percent of B2Bs between March 2013 and March 2014 only spent money to advertise in email, reports MarketingProfs. The remaining
Increase clicks and revenue by testing out these six different email templates
One feature of using a publishing and marketing system like the Mequoda System is that you get access to
If your website doesn't attract at least 5x more free visitors than paid subscribers - your publication is probably in trouble
Marketing expert Seth Godin recently spoke at the HOW magazine
While parlaying "drive-by" visitors into engaged repeat readers is still the goal for publishers, some have decided to gear features toward their search and social traffic in order to maximize
As Mequoda members know, email newsletters, despite pronouncements about their demise, are still strong performers for publishers, David Carr writes in his New York Times Media Equation column.
Business executives report getting 56% of their industry-specific news from email newsletters, while 61% of them get their news via mobile, according to a survey administered by Quartz.
At the fundamental level of multiplatform publishing, and as a basic principle of the Mequoda Method, we say that you can use your content to create other products. Live events
Michela O’Connor Abrams, president & CEO at Dwell Media, is no stranger to innovation. Launched in 2000 as a modernist design publication, Dwell is built on innovation in architecture, including
If you think email is dying, you're just doing it wrong.
You're a superhero. You've got the villain right where you want him. You'll save the world, rid it forever of
One of the most successful subscription websites in the world is The Economist, where the venerable news publication posts dozens of news articles every day, unique visitors from the US
More than 30 years ago, Tom Vick, Executive Editor and CEO of Natural Health Advisory, first discovered that a common ailment he was suffering from, allergies, could be helped significantly
“Give consumers what they want.” That’s both the motto and the business model at Prime Publishing, where a whopping 17 craft websites and 13 food sites – including one recently-launched
Some folks like to talk about the decline of magazines. And yet, the Google search question “how to start a magazine company” is asked 1,680 times a year (and 1.1
A recent partnership between Nielsen and IAB is designed to provide better mobile audience metrics to publishers and marketers.
Nadia Cameron writes, “The program is being jointly funded and delivered by
Removing your brand name from your subject line could boost open rates up to 18%
Back in 2007, MailChimp published the results of their top seven performing subject lines. Seventeen out
This week we're taking a blog-cation as we pack our bags for Boston and get ready to mingle with publishing professionals at the Mequoda Intensive. In the spirit of always
Mequoda has worked with many publishers over the past 10 years. If I were to describe the "average" Mequoda client, it would be a small to medium, independent publisher with
As you may have noticed, Mequoda is a firm believer in the power of email newsletters as a marketing channel – so much so that a Mequoda subscription website is
Make your email promotions sound exclusive and your readers won't mind receiving them
Chicago Magazine caters to the upper crust crowd of Chicagoans. The average print subscriber is a female, aged
How recycling, repurposing, and repackaging content can create alignment in your marketing efforts
The number of steps required to create an effective audience development plan often confuses people new to organic
Although a large percentage of the publishers we work with generate revenue by selling products, we work with many who generate their revenue either through ads, or through a product
The New Yorker just boasted a milestone of 10.7 million unique visitors to their website from across the globe. Meanwhile, their circulation is up 17.7% year-over-year to 1.05 million.
Editor Nicholas
Back on April 1 Don wrote a post entitled Saving TIME Magazine: or, the Future of All of Us. Don’s vision of the future, even for faltering weekly news magazines,
Different strokes for different folks, and different email layouts for different business models
What is the intention of your email newsletter? You spend a lot of time and effort trying to
In my recent escapades of combing through the email calendars of publishers large and small, I’ve discovered a few secrets about the brands I’ve been spying on. The biggest secret
New York magazine has become one of our favorites around here. And not just because their iPad app is one of the more innovative ones we've seen, but also because
Knitting Daily, a crafting website that anchors Interweave Knits, is a Mequoda best-practice website. Over the next few months I'll be analyzing the editorial calendars of publishers, and given that
Would you like to see an increase of 700% in your monthly email marketing statistics?
Email is an interesting medium that’s used differently by an array of businesses. I’ve worked with
Are you surprised content marketing and social media are legitimate Internet business models?
Content marketing was poised to be one of the top Internet business models because it isn’t gimmicky like
As humans, we are drawn to shiny things. You can have a 200-page book, but when you add pictures, examples and visual case studies to a page, you’re keeping the
You can build email circulation over forty different ways, and we've got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof
Stay focused, be quick, and write well
The other day my husband had to fetch a magnifying glass to read what was printed on a box of gourmet chocolate milk mix.
It
