Tag: email newsletters
Email newsletters typically consist of editorial content distributed through email on a regularly occurring schedule. Many email newsletters are free for recipients, although there are some that cost a premium price. Although email newsletters typically consist of editorial content, many utilize promotions as well, allowing for up-sells of aligned products directly in the email content.
When building email circulation, by most accounts, email capture rate is a proxy metric. You'd be mistaken to say that it's an exact metric because when we talk about email
How to turn six email analytics metrics into a big picture about the performance and plans for digitally marketing your publication
At Mequoda Publishing Network we are big on helping print publications adapt to today’s digital environment. There are quite a few ways to bring your brand online these days, but
In the world of email marketing, testing is king. The subject line is your first chance to get your subscribers to read your message. It may be the deciding factor
I'd like to invite you on a journey of transformation. Imagine a world where your email newsletters not only reach your audience effectively but also deliver impressive results with every
The best email marketing practices encourage responsive design, endless testing, and customer retention strategies
If you didn't already know, the Mequoda Method is a compilation of best practices derived from publishers
My parents often told me that patience was a virtue. I suspect this was tied to the fact that as a child, I was not very patient. As an adult,
Print advertising rates have always been robust. After all, magazine ads have been superior to broadcast ads in several ways: They offer a targeted environment, they offer adjacency, and they’re
It's hard to determine how to spend both your time, and your resources within a business. The way we look at every decision you make is this:
Is whatever you're thinking
The best thing you can offer in an ad package is exclusivity, although few publishers can. Back in the days of print-only publishing, there was little opportunity to be an
Some helpful hints on generating revenue through online advertising
What comes to mind when you think about revenue models on the Internet? Is it a relatively new model that was designed
Our primary goal at Mequoda is to build the best subscription website marketing systems for publishers. We want publishers to have a system that attracts visitors, captures their email address,
“I simply don't understand the opportunity,” one veteran magazine publisher told me at a recent industry conference. “My magazines are sponsor-driven. My issue archive includes hundreds of back issues. I
We developed the Email Newsletter Scorecard with our friend and email marketing expert Jeanne Jennings. Let’s look today at #9: the all-important footer. In addition to abiding by CAN SPAM
Contrary to what you've probably been thinking, the ultimate digital magazine is built in a browser, not an app. That's why web magazines are skyrocketing to success because users are
Your email capture rate (ECR) is calculated by dividing the number of new email subscribers your website captures each month, by the number of unique new visitors passing through
Creating the best subscription website business models starts with understanding your minimum information units—both the free minimum information units you'll use to build a loyal audience and the premium minimum information
The scenario plays over and over again: A publisher invests the time and money to build a multiplatform publishing website, only to wonder why they're not generating as much subscription
If you could, you'd hire a professional email subject line writer. You would, because you depend on your email list to sell magazine subscriptions or ads to advertisers, so smashing
At Mequoda, we call any promotional email that features a single product or membership a Spotlight. When you're designing a promotional email, it's best to ask yourself: "how can I
These days, when people talk about newsletter best practices, they’re usually referring to free email newsletters, used as a marketing tool to drive inbound traffic to websites. But because some
In recent years, publishers have been testing paywall pricing, and for good reason. Hearst, for example, tested a paywall that changed based on what the reader was consuming. Instead of
The answer many people give to the common question, “What is a web magazine?” is often incorrect by our definition.
Some may say that a magazine’s website is a web magazine,
Isn't most content online an advertorial these days? With so much conversion architecture built into websites, aren't we always trying to convert visitors into subscribers, or get them to click
Since 2006 we have held these fourteen guidelines as the most fundamental principles of the best website design.
Every website is unique to its own audience, so you can't include things
When website users are asked whether they like pop-ups, they say no. They'll say they hate them. They'll tell you they're the most annoying things on the Internet. They might
Because an amazing amount of work goes into producing each new issue of your digital magazine, promoting each issue should leverage the unique content included in that issue. We can spend hours researching and discussing the
Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites.
A magazine membership includes two primary components; a magazine subscription and a magazine archive, or library.
Magazine subscriptions, of course, are quite familiar to you if you are a magazine
How do you usually promote a magazine? Subscription and newsstand sales are the keys to driving advertiser interest in print magazines, but how does that change in the digital world?
Blow-in
The latest publishing trend isn’t just about magazine publishing in general. It’s a digital publishing trend: Launching digital-only magazines without legacy print publications behind them.
Mequoda has a client who is
It’s been reported that the average email users spends at average of 51 seconds on each email newsletter they read. If this average pertains to your market, you need to
The revival of premium digital newsletters has unsurprisingly begun. Some of us have been expecting it for a while. We can see this re-emergence as major brands vie for position
Earlier this year, I read with something between amusement and dismay a recent piece about how the Wall Street Journal, one of my favorite news sources, is trying to do
I continue to read with interest how free email newsletters are the hot new thing. A recent Digiday article shared that The New York Times, who has 15 million email
If you're one of the hundreds of magazine publishers who are still giving away your magazine content, it's probably time to stop and think about using that content to sell
We currently operate more than a dozen digital magazine publishing systems in partnership with some of the country's leading content brands including Prime Publishing, Yankee Publishing, and Cabot Heritage Corporation.
When you go responsive, it makes you focus on your top one to three primary goals. I can't tell you what your goals are, but I can tell you how
A few weeks ago, I read an article from Peter Houston at What's New in Publishing that said email is the ‘Comeback King’ of digital publishing. That's a far cry
Choosing the right business model and supporting infrastructure for any business is a key strategy for business success, especially in website publishing.
Gas stations, supermarkets and bookstores are all retail businesses.
One of the most profitable subscription website business models is a magazine subscription website.
It's not because it's cheaper to build, or brings in substantially more revenue than other business models,
The best email subject lines provoke open rates and persuade subscribers to read your email newsletters
There are dozens of methods, tricks and tips for writing great headlines. Unfortunately, this isn't
According to our own surveys, 42.4 percent of adults with access to the Internet subscribe to at least one digital magazine. Maintaining consumer interest over an extended period is a
Suppose you are in the digital magazine publishing business. In that case, you may be using a myriad of media platforms for acquiring, engaging, and retaining free and premium subscribers.
Managing email marketing has become an increasingly critical issue for every type of business. Publishers, like everyone else, use email to communicate with customers and prospective customers, on a regular
We are big proponents of both web magazines and web libraries, plus various collections and special issues that can be derived from them to create robust membership products. We recently had
Increasing your website's Google visibility and doubling or even tripling your website traffic in 12 months is a scientific process. More than 15 years ago, we created a step-by-step program
At Mequoda, we’ve crunched the numbers and discovered how beautifully email newsletters work to drive revenue. It’s not the traffic that comes to your site, which is the prevailing view
In theory, it should be very easy to use basic subscription marketing principles and write a direct mail campaign for content that already exists, rather than content that does not.
In the past we have reviewed how to use the concepts of Six Sigma in subscription marketing and testing and then creative offer testing for subscription pricing. We have shared the success
