An email newsletter is a powerful digital marketing tool that provides valuable content to audience members. Most email newsletters provide products or advertising in additional to high-quality content. Most online publishers will ask audience members for permission to send them email newsletters, particularly due to laws and credibility reasons.
Audience development is a fundamental part of online publishing. Our top ten audience development strategy posts dive into search engine optimization, email marketing, social media and the website conversion architecture
Direct Marketing News is reporting on how Hearst is using email insights to boost their subscriber base in both the print and digital worlds. Hearst has been using a massive
On October 14th, a print newsletter publisher blossomed into a multi-platform publisher. That was the day we helped launch one of our newest Mequoda Systems, NutritionAction.com, the home of
When you publish under the aegis of Harvard Medical School, your primary objective is not simply to make money; it's to improve the health and quality of life for the
Social media is not the enemy of email. In fact, it can be used to build email circulation.
Some might argue that email is more personal than social media because an
This week we're taking a blog-cation as we pack our bags for Boston and get ready to mingle with publishing professionals at the Mequoda Intensive. In the spirit of always
Mequoda has worked with many publishers over the past 10 years. If I were to describe the "average" Mequoda client, it would be a small to medium, independent publisher with
Make your email promotions sound exclusive and your readers won't mind receiving them
Chicago Magazine caters to the upper crust crowd of Chicagoans. The average print subscriber is a female, aged
How recycling, repurposing, and repackaging content can create alignment in your marketing efforts
The number of steps required to create an effective audience development plan often confuses people new to organic
When it comes to showing off a perfectly executed subscription website, they don’t come any more perfect than CeramicArtsDaily.org. Along with all our other Mequoda top operators, they’re golden in
Although a large percentage of the publishers we work with generate revenue by selling products, we work with many who generate their revenue either through ads, or through a product
Back on April 1 Don wrote a post entitled Saving TIME Magazine: or, the Future of All of Us. Don’s vision of the future, even for faltering weekly news magazines,
Publishers are taking a great deal of time and research to get multiplatform publishing right. FOLIO Magazine took the pulse of a couple publishers to see what steps publishers like
Of the more than 100 websites I've worked on during the last 20 years, none has given me more personal satisfaction than Vida y Salud.
Each year, the site
Different strokes for different folks, and different email layouts for different business models
What is the intention of your email newsletter? You spend a lot of time and effort trying to
In my recent escapades of combing through the email calendars of publishers large and small, I’ve discovered a few secrets about the brands I’ve been spying on. The biggest secret
iPad publishing for the rest of us. Thats what the Netherlands-based company Prss hopes to achieve with their new platform. Prss hopes to be faster than other publishing platforms and
New York magazine has become one of our favorites around here. And not just because their iPad app is one of the more innovative ones we've seen, but also because
Knitting Daily, a crafting website that anchors Interweave Knits, is a Mequoda best-practice website. Over the next few months I'll be analyzing the editorial calendars of publishers, and given that
Would you like to see an increase of 700% in your monthly email marketing statistics?
Email is an interesting medium that’s used differently by an array of businesses. I’ve worked with
When someone discusses the components of the best email design, what do you think about? Is it the physical look of the email newsletter or marketing piece? Or does it
As humans, we are drawn to shiny things. You can have a 200-page book, but when you add pictures, examples and visual case studies to a page, you’re keeping the
As Don likes to say, your magazine is not a website. And your website is not your magazine.
In fact, your subscription website isn’t even a website. It’s actually three websites:
If an email gets sent to an inbox and lands in the junkbox, does it make a sound?
Emails not getting delivered once in a while is typically an anomaly, but...
Have
You can build email circulation over forty different ways, and we've got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof
Website usability tests are performed to determine if websites are functioning correctly. If they aren’t, users will have a hard time executing on their desired tasks, leading website publishers to
How easy is it to interact with your email newsletter?
Marketers can get carried away with email. Some will hide the unsubscribe link with tiny text. Others will use more calls
10 email marketing template best practices for success
With email being one of the most effective ways of marketing our products, it’s always a good time to review Best Practice email
Can your email management system do all this?
A Mequoda System is built as a package to be SEO optimized, full of content, withstand a ton of traffic every month, accept
You may never be Rupert Murdoch.
But you could become Consumer Reports, Morningstar, Meredith or any of the many publishers who are currently making millions from their content on the Internet
Components all email newsletter templates should share
We’ve discovered that the best performing email newsletters — those with the highest value, as measured by producing the highest revenue per thousand —
Three or four times a year I get to help launch a new website. Given that we use organic sources like search engines, links from referring websites, and social media
Obvious email newsletter layout elements that publishers often forget to style
The reason you create white papers and special reports is to build a large and thriving email list. Since you're
Five email subject line archetypes that’ll have your audience opening
You have to hire the next copywriter at your organization and don’t know where to begin. Does this sound like a
These things are what make a Mequoda System. Options you have when building a publishing website are somewhat resilient in the way that while we always grow to adapt the
Proven methods and a new idea for blockbuster SEO campaigns
A lot of people offer advice about the importance of SEO campaigns and SEO copywriting. And a lot of that
Statistics dictate the need for certain changes to email marketing strategies
Email marketing is getting more important to consumer marketers. More users and looking at email content on their mobile devices
Point of purchase, social media, and physical products can help you build your email marketing list
With your brand and products listed throughout the Internet, audience members may not be introduced
Can you relate to data from earlier this year that shows more sophistication among email marketers? We certainly hope so, especially since it’s likely that your competitors are getting more
Additions for your digital marketing strategy that you can implement and test quickly
Digital marketing trends can be quite broad. Digital marketers and digital publishers are looking at a digital marketing
A look at top articles on email marketing from this summer
How much time do you spend on your email marketing strategy? Do you ever wish to spend less time with
