How we're seeing a larger return on our marketing investment by recycling marketing campaigns across platforms
When I first started working at Mequoda almost 10 years ago, we wrote a lot
Many publishers believe in single-topic email newsletter templates in which every article of content is aligned around the same theme, in order to promote a related product. The exception to
Increase clicks and revenue by testing out these six different email templates
One feature of using a publishing and marketing system like the Mequoda System is that you get access to
Components all email newsletter templates should share
We’ve discovered that the best performing email newsletters — those with the highest value, as measured by producing the highest revenue per thousand —
Use a combination of email newsletters and email marketing promotions to build customer relationships and maximize customer lifetime value
Mequoda System Publishers use their websites to build customer loyalty and increase
Discover the value of using email newsletter templates to create single-topic email newsletters in which every component is aligned around the same theme.
Maximize revenue by using email newsletter templates to
How to increase revenue per thousand emails sent
The Mequoda Email Performance Report measures your split tests to help maximize email revenue and profit
A wrap-up of the best ideas from SiPA’s 25th annual mid-year marketing conference that took place this week in Las Vegas
We love the wrap-up sessions at the end of SiPA
Attend SIPA's June conference and take home practical methods to make your company more profitable.
SIPA's 31st Annual International Newsletter and Specialized Information Conference is set to be three days of
