Are you utilizing this one important part of your email marketing program?
Have you ever heard that timing is extremely important to the success of email marketing programs? Sometimes this timing
It’s amazing to look back to just a year or so ago, when digital magazines were still something of a novelty. Today, it’s a given that print publishers will soon
The latest publishing trend isn’t just about magazine publishing in general. It’s a digital publishing trend: Launching digital-only magazines without legacy print publications behind them.
Mequoda has a client who is
Think selling magazines is hard? Look at Netflix. They've been able to get customers to pay $9+ per month as a membership website for over a decade. Disney+ signed up
At Mequoda, we’ve crunched the numbers and discovered how beautifully email newsletters work to drive revenue. It’s not the traffic that comes to your site, which is the prevailing view
In his book, Free: The Future of Radical Price, Chris Anderson wrote, "People often don't care as much about things they don't pay for, and as a result they don't
What's "free" to the naked eye isn't exactly free. It costs money to produce a product, even when it's recycled. And for the user, they pay either with their eyeballs
Mequoda and WPR partner with a performance-based revenue-share relationship to grow subscription business
As one of the world’s most authoritative sources on world politics and international relations, World Politics Review (WPR) has been
Increase email revenue by determining your ideal revenue per subscriber, and then using service journalism to keep them on a path toward monetization
A Mequoda online publishing and marketing system measures
Think selling magazines is hard? Look at Netflix. Their offer is that you can try out their video streaming service for 30 days, then pay $8 a month. Not $10 or
All this hype about native ads gave us a chuckle in yesterday's weekly Mequoda editorial meeting. In case everybody's forgotten, native ads aren't new, a fad, or even advertising's hottest
A look at email marketing statistics you must know
Email is the cornerstone of your audience development and product selling goals. An online editor’s primary responsibility is to reuse, recycle and
You may never be Rupert Murdoch.
But you could become Consumer Reports, Morningstar, Meredith or any of the many publishers who are currently making millions from their content on the Internet
Ways to get the most from your email marketing activities
As a daily editor, I’m always keeping my eyes open for the topics that our audience cares about. From email marketing
5 ways to pay better attention to email marketing fundamentals
Many look at “making waves” as a bad thing. It’s used to describe the creation of a disturbance or controversy. Today
Are you familiar with advancements that may change your email campaigns significantly, but don’t know how to make these changes?
Email marketing can be very successful if you have a product
While perusing the Internet, I was surprised to see yet another article discussing the death of email.
Although this article seemed to be directed toward internal business activities and the focus
Bundle first, create new products later
While most of the publishers I work with were not in the video production business five years ago, virtually all of them are today. In
Will you be testing video email marketing to increase click-through rates this year?
Late in 2010, many different marketing research companies has posed the question, "will 2011 be the year for
Do you want to maximize your customer lifetime value?
Successful publishers generate online revenue by selling either advertising/sponsorships or physical information products— books, magazines, newsletters, live events, DVDs, CDs, etc. Many
