You may be sitting on four significant hidden assets that you can use to build your email marketing lists quickly
Do you realize that you might be sitting on a few
One of the most important email marketing guidelines you'll encounter is how to confirm subscribers to your email list, and there's always time to change your mind.
When you think of
Creating the best subscription website business models starts with understanding your minimum information units—both the free minimum information units you'll use to build a loyal audience and the premium minimum information
Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites.
Are you like most publishers, who want to know how to best leverage their existing subscription website to convert more visitors into email subscribers, but aren't sure what to test
In the two most recent Gold Member updates we have shared information on how to import and Onboard users to your email marketing lists (More Ways to Grow Your Audience) as well as the
There are numerous options for settings available to you when you are adding new users to build your email marketing lists—potentially via the Haven Prospect Onboarder or the Haven Ultra
Most of the multiplatform media publishers I work with are rich with content assets.
If they’re not rich with revenue, it's usually because they don't know how to leverage those assets.
A Mequoda subscription website Portal generates value from both users and sponsors
Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media
Increase email revenue by determining your ideal revenue per subscriber, and then using service journalism to keep them on a path toward monetization
A Mequoda online publishing and marketing system measures
When a print magazine closes, a world of opportunity opens for its portal
A few weeks ago Conde Nast announced that they'd be closing the print arm of Self magazine. And after
Coming up with the right content business model(s) can be the biggest stumbling block for those looking to grow a publishing business.
Choosing your content focus is a business-critical decision, as
Get your ducks in a row and plan your multiplatform publishing future
If you’ve considered selling your publication, the market is saying they will not value a publication at all if
Your content management system is, simply stated, the system used to manage the content on your web site … but it’s so much more than just that. Choosing a CMS
How magazine content monetization has gotten more profitable, if you publish it in the right places
Something we know from talking to niche publishers at the industry events we speak at,
A magazine or newsletter subscription site paired with a portal subscription website leads to publishing success
If you've been reading this blog long enough, you're quite familiar with the Mequoda Method
Most publishers have three basic sets of online analytics to look at: website, email and social media. There are smaller buckets that fit into each category, but for the most
Knowing how to build a website isn't just about design, it's about the business models behind every tab
If you've read Mequoda Daily before (I hope you have!) then you know
Mequoda Multiplatform Publishers build profitable Mequoda Pyramids with a Mequoda Matrix as their guide and a Mequoda Portal as their foundation…
Over the past several weeks, we've rolled out a foundation
If your website doesn't attract at least 5x more free visitors than paid subscribers - your publication is probably in trouble
Marketing expert Seth Godin recently spoke at the HOW magazine
The subscription website publishing posts below get into subscription website best practices in design and monetization. They also dive into the many different archetypes that we've identified.
With the recent release of AAM’s biannual circulation data, it’s time to take a look not at circulation, but at the overall health of U.S. magazines’ multiplatform publishing efforts. In
One of the most successful subscription websites in the world is The Economist, where the venerable news publication posts dozens of news articles every day, unique visitors from the US
When the Internet burst on the scene and magazine publishers decided to get on the bandwagon, a lot of people simply shoveled their content up to the Web and called
Subscription websites are at the core of modern online publishing and have even been considered the Holy Grail of the industry.
The popularity surrounding subscription websites stems from the fact that
Would you like to see an increase of 700% in your monthly email marketing statistics?
Email is an interesting medium that’s used differently by an array of businesses. I’ve worked with
With all the talk about tablets and digital magazines these days, it’s tempting to think of the desktop or laptop, and the website you worked so hard to establish back
Gas stations, supermarkets and bookstores are all retail businesses. They all resell products, yet the specifics of their business models and their physical infrastructures are very different. Optimizing those specifics
Point of purchase, social media, and physical products can help you build your email marketing list
With your brand and products listed throughout the Internet, audience members may not be introduced
These aspects will help your subscription website grow an audience and remain relevant to those consumers
Although there are different types of subscription websites, certain components belong in each of the
Ways to get the most from your email marketing activities
As a daily editor, I’m always keeping my eyes open for the topics that our audience cares about. From email marketing
Email marketing continues to be a valuable resource online and updated statistics helps email marketers prepare accordingly
Every time I come across stats related to email marketing activity, I get excited
5 ways to pay better attention to email marketing fundamentals
Many look at “making waves” as a bad thing. It’s used to describe the creation of a disturbance or controversy. Today
There seems to be some confusion with the accepted link building practices used by Google, especially after the Google Penguin update. If you want to be able to build your
With balanced content, audience members will be more apt to sign up for updates through email newsletters
Google’s Penguin update, which rolled out in late April, brings a major question to
After your email marketing strategy is in place, there are a few actions that will turn you into a better email marketer
If you are new to email marketing, or have
Five email content types that benefit receiver and sender
A good email strategy benefits both parties. The email recipient gets informative or entertaining content, and the sender gets the chance to
There are plenty of reasons why casual website visitors become email subscribers. In some cases, the content provided is rare or hard to find. In other scenarios, the breadth of
Tips on email segmentation, email engagement, and email creation
What is the number one reason to segment your email marketing list? According to some older data from eMarketer, the main reason
3 best practices for increasing website traffic
January 2012 has been a record setting month for Mequoda Daily.
As a small B2B company, it can be hard to reach specific milestones
Sometimes you have to reach out and touch your audience members. Not literally, of course, but not everyone will be actively looking for your content, even if your core content
Discover the membership website content model that fits your content best
In our new Membership Website Strategy free report, you will discover the nine deadly membership website mistakes and the nine
Early bird pricing ends on Tuesday, July 12th so register now and save
Register for Search Engine Optimization 2011 Seminar now
SEO has become a fundamental skill in the digital landscape. If
Folio names Kaslik as a 2011 Audience Development All-Star
Bob Kaslik, Sr. Vice-President of Consumer Marketing at Interweave, is one of the eight audience development professionals selected as Folio’s 2011 Audience
Don't be so needy - if someone on your email marketing list wants to go, let them go
When you are selling a subscription website, one of the most highly practiced
