Are you utilizing this one important part of your email marketing program?
Have you ever heard that timing is extremely important to the success of email marketing programs? Sometimes this timing
The best email marketing campaigns don't hit the snooze button on engagement – they wake up early and go to work every single day
The worst thing you can do to
Audience development personnel have a very specific, and incredibly important job, within an organization. Writing an audience development job description and then finding the right audience development staff can mean
Recently a publisher came to us interested in our email marketing services, in which we develop, test, manage, monitor, and react to a series of email marketing campaigns developed using
Think selling magazines is hard? Look at Netflix. They've been able to get customers to pay $9+ per month as a membership website for over a decade. Disney+ signed up
Think selling magazines is hard? Look at Netflix. Their offer is that you can try out their video streaming service for 30 days, then pay $8 a month. Not $10 or
Call it what you want, but here at Mequoda we've assigned the title Rapid Conversion Landing Page to a landing page that collects an email address and offers a free
Write an online magazine editor job description like a product description for a Swiss Army knife
Can you remember life before the internet, when a personal computer was another name for
When it comes to content marketing, publishing executives know how valuable native advertising can be to their revenue stream. More and more, though, digital magazines are taking matters into their
Set up your marketing based on data and continual improvement to reap big profits
One thing that troubles publishers who are planning to make the move to multiplatform publishing is how
Checking in on the magazine strategy fueling digital publishers' latest efforts
There are core tenets to magazine strategy, but it's also mutable, malleable, and always evolving. We make it our business
A few weeks ago, we got an email from Greg Krehbiel, Director of Marketing Operations at The Kiplinger Washington Editors, Inc. Like many publishers, Kiplinger works with partners and advertisers
With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success
In order to succeed online, publishers need to have staff
Search is the most fundamental element of content marketing. If you thought social media was the silver bullet, you were wrong. It's at least a bronze bullet, but social media
As online professionals, we spend a lot of our time testing, researching and applying new strategies to create "best practices". Sometimes these practices apply to everyone and sometimes they just
A look at email marketing statistics you must know
Email is the cornerstone of your audience development and product selling goals. An online editor’s primary responsibility is to reuse, recycle and
Proven methods and a new idea for blockbuster SEO campaigns
A lot of people offer advice about the importance of SEO campaigns and SEO copywriting. And a lot of that
Take advantage of the mobile market by offering great mobile email marketing pieces
Is mobile email marketing your best chance at generating revenue on mobile devices? There’s a good chance it
It’s been stated before that adding social components to email marketing campaigns have led to higher engagement levels. Many publishers are now wondering what exactly constitutes as social email marketing
Understanding the importance of email marketing in-person
You need to look at email metrics to develop the most beneficial email marketing strategy. Only your specific metrics will tell the story of
How to send personalized email marketing messages that interest your audience
Email personalization has been stressed by many email marketing companies and consultants throughout the years. The thought was that email
New methods for increasing click-through and open rates that you may not be trying
We’ve discussed the effectiveness of email marketing numerous times throughout our blog and during live events. There
Video content may become a major component in future email marketing campaigns
I recently read an article about video’s place in present and future marketing campaigns. There is no doubt that
A look at recent email marketing data shares statistics on open rates and click-through rates
Today we have more data to share on email marketing campaigns throughout 2011 and the first
Tips for better email marketing practices
Theories on what works the best in email marketing are great, but they aren’t complete. Even those who share their theories and have actively used
Don’t rely on your tried and true email marketing efforts; they won’t always work
Email marketing, like most of the digital environment, has been changing. The reputability and usage has remained
Persuasive email marketing strategies for creating convincing email copy
A well-written email promotion typically results in new consumers, especially if you have a large, active email marketing database. When you create
After your email marketing strategy is in place, there are a few actions that will turn you into a better email marketer
If you are new to email marketing, or have
If you aren’t able to catch your audience’s attention
Depending on the sources you believe, people spend between 2.6 and 30 seconds on the email you send them. Hopefully your efforts
Depending on your background, the switch to email copywriting can bring a few additional challenges for writers. This is the case especially if the email copy is also going on
Considerations for making email campaigns more effective
Email marketers spend a lot of time creating email marketing campaigns and informational email newsletters. They analyze past email campaign results, strategize on future
In the times of crowded inboxes, you need to stand out or audiences will slip away
Rewarding consumers for supporting your brand is a positive step in customer relations.
And with the
A look at ways to advance the email marketing process
I recently took a look through GetResponse’s new free report entitled “The State of Email Marketing in SMBs”.
The data was conducted
Where is the future of email marketing headed?
It would seem natural that two popular mediums should integrate well.
First, let’s look at email and social media. Some companies have integrated
Which products sell the best?
This is a question that email marketers ask themselves often. The answer profoundly defines what the focus of alignment should be in future email marketing campaigns.
2011 saw record numbers for email marketing campaigns
Some online business professionals may be surprised that email marketing is on the successful path it’s currently on. Some thought that other online
Email campaigns fall into an interesting category for online publishers. On one hand, it focuses on great quality content and intriguing headlines, which is familiar to successful publishers.
On the
Are you sending email marketing campaigns at the right times?
Email marketers have a few campaign approaches.
They can send to their entire file as a bulk email. This is typically done
Not all email service providers (ESP) are created equal, and in order to handle massive campaigns, list segmentations, customer support and white-listing services, you need to be using a tier-one
Email is a multifaceted tool for online publishers and content marketers. It can be used to deliver editorial e-newsletters, product promotions and week-in-review compilations.
Ideally, professionals use this medium to
Collecting data from your email marketing campaigns allows you to determine which activities are the most beneficial to the health of your online business.
Smart online publishers use this data
Do you know your inbox placement rate (IPR)?
Email usage has remained solid for years, and its popularity will likely grow due to mobile devices like smartphones and tablets. A new
More retail marketers are directing audience members to their social networks
Do you incorporate the “forward-to-a-friend” option in your email newsletters?
If so, how has it worked for you? Do you track
Start treating your lists equally by building your social media lists with new free products
Social media list building requires less effort than building your email list. Less effort on the
