Email marketing is a form of direct marketing that utilizes email to sell products. Email marketing is the most relevant form of marketing online as email usage has become habitual for the majority of adult Internet users in the US.
After you’ve operated with a specific email template and strategy for a while, it becomes like second nature. You know exactly what’s needed daily, and you’re able to execute on
Email strategy consultant Jeanne Jennings shares some important insight
We talk at lengths about the power and relevancy email plays in today’s digital world.
As a habitual activity familiar to the
Choosing the email service provider (ESP) for your business is a more difficult task than many people would think.
For instance, what do the potential ESPs have to offer your business?
Being subscriber-centric puts a focus on your level of direct interaction
What makes your customer relationships unique? Is it that your content successfully brings value to your audience so they can
Don Nicholas, CEO, Mequoda Group, Hopkinton, Mass.
What was your first job out of college and how did you get into this business?
I was 27 when I graduated from college. As
Bundle first, create new products later
While most of the publishers I work with were not in the video production business five years ago, virtually all of them are today. In
The Power and (Occasional) Glory of Email Marketing
Email marketing remains a powerful tool, so powerful that it’s almost like one of those laser weapons in a James Bond film: put
Collecting data from your email marketing campaigns allows you to determine which activities are the most beneficial to the health of your online business.
Smart online publishers use this data
Brian Crotty, President, OPIS (Oil Price Information Service), Gaithersburg, Md.
What was your first job out of college and how did you get into this business?
I had a creative writing degree
Do you know your inbox placement rate (IPR)?
Email usage has remained solid for years, and its popularity will likely grow due to mobile devices like smartphones and tablets. A new
The largest publisher Twitter accounts today are the ones who didn’t wait for someone to give them the “go ahead”—they just dove into it. The New York Times boasts the
Are you wasting time with email marketing? 50% of Digital Natives might say yes
If you've been following the Occupy Wall Street protests, you might be shaking in your boots about
The Washington Post is instructing reporters on the importance of link building
How many times have you heard that building links are important?
Reporters at the Washington Post recently received a memo
More retail marketers are directing audience members to their social networks
Do you incorporate the “forward-to-a-friend” option in your email newsletters?
If so, how has it worked for you? Do you track
5 tips for a better email marketing process
How often do you pay attention to your email file?
Even if you see it growing on a regular basis, have you taken the
Getting away with using the word "free" in an email subject line
You know, I once used the word "kick-ass" in a subject line to describe hiring "great" editors. Even though
Creating a Strong Online Persona Makes Sense
Here’s some good advice from Max Drucker, chief executive of Social Intelligence, a California-based company that “navigates the complicated landscape of social media” for
Email newsletter rants from email marketing expert, Jeanne Jennings
As I was paging through our list of email newsletter reviews, written by the admirable Jeanne Jennings, I was finding some pretty
Check out these email marketing vendors who have a knack for publishing great case studies and informative research
At Mequoda Daily, we blog a whole lot about email marketing. We talk
Early bird pricing ends on Tuesday, July 12th so register now and save
Register for Search Engine Optimization 2011 Seminar now
SEO has become a fundamental skill in the digital landscape. If
Drawing Attention Is a Good Thing on the Web
In his SIPA 2011 session on Writing for the Web vs. Print: The Practical Differences, Curt Brown of Progressive Business Publications laid
Social Networks for the Workplace
We’ve discussed the topic before in this space about how social networks might work for businesses. One of the answers appeared in a New York Times
Folio names Kaslik as a 2011 Audience Development All-Star
Bob Kaslik, Sr. Vice-President of Consumer Marketing at Interweave, is one of the eight audience development professionals selected as Folio’s 2011 Audience
A Good Take on Content Management Systems
There was a very interesting story on the Poynter website last week titled “4 ways content management systems are evolving & why it matters
Judy Doherty, President, Food and Health Communications, Louisville, Colo.
What was your first job out of college and how did you get into this business?
My first job out of college was
Start treating your lists equally by building your social media lists with new free products
Social media list building requires less effort than building your email list. Less effort on the
A Town’s Facebook Page Builds New Community
Yesterday, I wrote about Twitter, based on a PBS NewsHour story the night before. The news is obviously good for Twitter, but there was
PBS Report Helps With Ways to Use Twitter
The “PBS NewsHour” ran an interesting story about Twitter last night. The five year-old company has gone from eight employees when it started
Phil Ash, Publisher, Capitol Information Group, Inc., Falls Church, Va.
SIPA: What was your first job out of college and how did you get into this business?
PHIL ASH: It was the
Email copywriting is only a small ingredient in the grand scheme of email marketing
Why do you send email promotions? Why do you send email newsletters? The answer is that you
CAN-SPAM guidelines to check-off your to-do list
Every day I look in my email inbox and see an email newsletter or promotion that is still not adhering to CAN-SPAM guidelines. They
Don't be so needy - if someone on your email marketing list wants to go, let them go
When you are selling a subscription website, one of the most highly practiced
Discover a shift in the way marketers are using SEO
Optimizing content for search engines helps publishers market their content in a natural way. Often times, SEO receives more credibility than
Social media put to the test - does email outperform Twitter and Facebook?
The truth is that it's really hard to tell the true reach you have on Facebook. You can
Increase website traffic by using this handy tool to start Twitter conversations
As always, I've been researching new social media productivity tools that publishers can use to spend less time and
Tips from Jeanne Jennings, Email Marketing Consultant, at the Mequoda Summit West 2011
For all the naysayers out there, no, email is not dead.
In fact, it offers the highest ROI of
Discover content tendencies found in our top performing article posts
Do you know what your top performing articles are?
If not, and you have an analytics program, you can easily figure out
Discover how Carl Kravetz, Publisher of Vida y Salud, has implemented IT partnerships to handle his technology requirements
In yesterday’s Mequoda Daily, we discussed six online tools that can be used
If you want to increase website traffic and build a larger email marketing list, we have the solution
Download a free digital copy of Increasing Website Traffic & Building Email Marketing
Create email newsletters that rock, with these 15 email newsletter marketing articles and 4 free white papers
How many blogs do you read per day? I often find myself reading only
Learn white hat SEO strategies for ranking higher in search engines during our SEO Campaign Management session at the Summit
In the Mequoda Daily yesterday, I talked about a rare chance
Three strategies from our Content Marketing Made Simple webinar
In yesterday’s Mequoda Daily, we discussed three content marketing tips for building user relationships.
The fourth principle of a successful content marketing strategy
Discover the tactics Internet marketers are focusing more attention on in 2011
Earned media, also known as unpaid media, is expected to see an increase in spending this year.
According to The
