Tag: email marketing

Are you utilizing this one important part of your email marketing program? Have you ever heard that timing is extremely important to the success of email marketing programs? Sometimes this timing  

Is it somehow improper for email newsletter editors to support audience development efforts? Is it wrong for bloggers to promote a product from an advertiser, or from themselves?  

The best email marketing campaigns don't hit the snooze button on engagement – they wake up early and go to work every single day The worst thing you can do to  

The best email marketing practices encourage responsive design, endless testing, and customer retention strategies If you didn't already know, the Mequoda Method is a compilation of best practices derived from publishers  

What should your email marketing service provide? Email is technology’s gift to marketers. For good or bad, it allows companies to send word of their products and services into the inboxes  

We developed the Email Newsletter Scorecard with our friend and email marketing expert Jeanne Jennings. Let’s look today at #9: the all-important footer. In addition to abiding by CAN SPAM  

The scenario plays over and over again: A publisher invests the time and money to build a multiplatform publishing website, only to wonder why they're not generating as much subscription  

Email subject lines are just one part of the email delivery equation. Emails are delivered to inboxes based on subject lines, content, and reputation. In some cases, engagement is even  

Audience development personnel have a very specific, and incredibly important job, within an organization. Writing an audience development job description and then finding the right audience development staff can mean  

Over the years of attending in-person publishing events, we noticed a trend where a solid portion of the speakers invited to present are vendors and consultants, and a decent number  

It’s been reported that the average email users spends at average of 51 seconds on each email newsletter they read. If this average pertains to your market, you need to  

Managing email marketing has become an increasingly critical issue for every type of business. Publishers, like everyone else, use email to communicate with customers and prospective customers, on a regular  

Multiplatform publishers have a lot more choices – and decisions – to make about marketing campaigns. It’s almost enough to make even a strong person run screaming for the  

This handbook takes you from the big picture of building an audience to the minute but critical details website architecture that helps you build email lists. You’ll learn how the  

A new report on email marketing from ClickZ with Adestra reveals adjustments to email user habits Email marketing is still a powerful medium, even though some pundits have been talking about  

"It’s more effective than direct mail and as effective as telephone – and so much less expensive." That's a quote from ClickZ's latest report, Email and the Age of First-Person  

It's not just magazine, newsletter and newspaper publishers who seek custom CMS development services. Content management systems are built for most media businesses, even those who may not consider themselves  

A Mequoda subscription website Portal generates value from both users and sponsors Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media  

Increase email revenue by determining your ideal revenue per subscriber, and then using service journalism to keep them on a path toward monetization A Mequoda online publishing and marketing system measures  

Audience development pros are learning exactly what Google's new mobile penalty entails and also how to improve emails over the next year Just as Google rolled out their algorithm penalty on  

What to look for in a learning management system, from Haven Classroom, to Edmodo, Moodle, Teachery and Blackboard. Many multiplatform publishers have turned to e-learning platforms to help subscribers either increase their  

Call it what you want, but here at Mequoda we've assigned the title Rapid Conversion Landing Page to a landing page that collects an email address and offers a free  

Personalization, sales structure, and data-driven publishing highlight latest trends in magazine publishing strategy Multiplatform content, audience development, and internet revenue models. Attracting and converting. That's the crux of magazine publishing strategy  

For digital magazines, readership data holds a world of possibility within all of those numbers, clicks, and submissions of info. The problem for publishers is figuring out how exactly to  

Write an online magazine editor job description like a product description for a Swiss Army knife Can you remember life before the internet, when a personal computer was another name for  

When it comes to content marketing, publishing executives know how valuable native advertising can be to their revenue stream. More and more, though, digital magazines are taking matters into their  

When your magazine marketing job gets boring, that means your customers are probably just as bored. Pep up your magazine marketer game in 10 days! Being a magazine marketer is fun,  

Set up your marketing based on data and continual improvement to reap big profits One thing that troubles publishers who are planning to make the move to multiplatform publishing is how  

At Mequoda, we talk a lot about individual pieces of the Mequoda System in our Daily posts. But the Mequoda System, known in full as the Mequoda Multiplatform Media Management  

Here at Mequoda, we will make you into a digital magazine publisher, and if you're already a digital magazine publisher, we'll make you into a better one. All of what you're  

Checking in on the magazine strategy fueling digital publishers' latest efforts There are core tenets to magazine strategy, but it's also mutable, malleable, and always evolving. We make it our business  

How to pump up the jam on your B2C email marketing efforts Last week we dug into best practices in B2B email marketing. Business-to-business email marketing is particularly different because products  

Based on the results of a collection of A/B tests here's a list of B2B email marketing best practices (and tests you can try yourself) In their free time, some people  

Our most-read audience development posts of 2015 reveal a desire for better understanding of email marketing, search optimization and social media best practices This year we've tackled everything from email marketing  

The best content management system for publishers doesn't stop at content or management If you’re a publisher in business today – congratulations! You’ve already navigated some stormy times and maybe even stabilized  

Sometimes, you just need the numbers, right? When it comes to making decisions that could be the difference between flourishing or folding, data is a commodity. Device usage, performance metrics,  

Are you acting as the general contractor of your content management system when it's supposed to be managing itself?  

Is there still anyone out there maligning email as a has-been component of publishing? We sure hope not. Newsletters are hotter than ever, for starters, and emails operate as a  

One main advantage of multi-platform publishing is recycling content into videos. Think about it: what entices a website viewer more than a video sample of exclusive, paid-for conferences? These events are  

Yesterday, we relayed MediaPost's news about the Movable Ink study finding that mobile email marketing has eclipsed desktop open rates, which is great news for multiplatform publishers who have Email  

Mastering mobile email marketing might sound like it's low on the list of priorities for digital magazines, but, in reality, it's rapidly emerging as one of the most pressing skills  

Email campaign strategy has emerged as a crucial component of multi-platform publishing, even as wrong-headed observers have pronounced it DOA in recent years. The Mequoda Method highly values online newsletters  

B2B stands for Business to Business. Because I've worked in B2B my entire career, I didn't realize that there are B2C (Business to Consumer) marketers who haven't heard the term.  

Most publishers have three basic sets of online analytics to look at: website, email and social media. There are smaller buckets that fit into each category, but for the most  

Claim your FREE digital copy of Organic Audience Development Strategy: How to Convert Website Visitors into a Profitable Email Subscriber Base now.  

How to get your readers to act with buttons and text The best emails are fully engaging; the content interests the reader enough to go through the entire email while the  

In your email marketing system (EMS), there's a dashboard that gives you your email open rate - the percentage of users who opened an email from you. Typically 16% is  

No matter how well you're doing, you can always do better. So is your retention rate too low? Yes! If it's not 100% (it never is) then your email retention  

Tiered Rate cards can be used for calculating hosting charges, interest rates, credit card fees, the list goes on. Email pricing for publishers, the rate they're charged to send emails, looks  

Put simply, an email subject line is the 50ish character sentence you write that causes people to open your email (or not open). Publishers don't often ask the question of