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Understanding the Mequoda Method for Multiplatform Publishing

Don Nicholas • October 16, 2024

We recently started working with a publisher who came to us looking to sell more magazine subscriptions. When we started talking about the importance of building their email circulation, the

How to Increase Your Viral Email Capture Rate: 3 Alternate List-Building Strategies

Don Nicholas • May 29, 2024

When building email circulation, by most accounts, email capture rate is a proxy metric. You'd be mistaken to say that it's an exact metric because when we talk about email

The 6 Most Important Email Analytics for Magazine Publishers

Don Nicholas • May 1, 2024

How to turn six email analytics metrics into a big picture about the performance and plans for digitally marketing your publication

Email Marketing Guidelines for Opting People Into Your List

Don Nicholas • October 24, 2023

One of the most important email marketing guidelines you'll encounter is how to confirm subscribers to your email list, and there's always time to change your mind. When you think of

How to Build Email Marketing Lists Using 4 Hidden Assets

Don Nicholas • October 9, 2023

You may be sitting on four significant hidden assets that you can use to build your email marketing lists quickly Do you realize that you might be sitting on a few

5 Metered Paywall Best Practices for Generating More Revenue from Premium Content

Don Nicholas • January 26, 2022

One of the biggest moving targets in Mequoda best practices is the metered paywall. The biggest question we get is, how much free content is enough? And you have to be

15 Audience Development Strategies Most Publishers Avoid and Shouldn’t

Don Nicholas • January 21, 2022

It's hard to determine how to spend both your time, and your resources within a business. The way we look at every decision you make is this: Is whatever you're thinking

7 Ways to Build a Better Ad Package for Sponsors

Don Nicholas • January 21, 2022

The best thing you can offer in an ad package is exclusivity, although few publishers can. Back in the days of print-only publishing, there was little opportunity to be an

How to Write a Better Magazine Sales Letter in 7 Steps

Don Nicholas • January 19, 2022

A magazine sales letter full of content and detail works best for selling premium information products online. No matter how hard we try to make winners out of short sales

Audience Development: Definition & Purpose

Amanda MacArthur • January 19, 2022

The true audience development definition requires maximum outreach while retaining results for future sales Just like "inbound marketing" was the buzzword of the online marketing industry last year, "audience development" begins

How to Build a Multiplatform Website for Multiplatform Content

Don Nicholas • January 14, 2022

A multi-platform website enables a publisher to create dynamic content on multiple platforms. Some of these platforms might be online streaming through a membership library of training videos, or it

Effective Call-to-Action Examples for Selling Subscription Website Memberships

Don Nicholas • January 12, 2022

Our primary goal at Mequoda is to build the best subscription website marketing systems for publishers. We want publishers to have a system that attracts visitors, captures their email address,

Email Footer Examples and Best Practices for Keeping Readers Happy

Don Nicholas • January 12, 2022

We developed the Email Newsletter Scorecard with our friend and email marketing expert Jeanne Jennings. Let’s look today at #9: the all-important footer. In addition to abiding by CAN SPAM

The 3 Most Profitable Subscription Website Business Models

Don Nicholas • January 5, 2022

Creating the best subscription website business models starts with understanding your minimum information units—both the free minimum information units you'll use to build a loyal audience and the premium minimum information

What is SMO? Develop Your Social Media Strategy in 8 Steps

Don Nicholas • January 3, 2022

Social Media Optimization (SMO) is what we call the process of optimizing your content and your business, for social media. Typically, Search Engine Optimization (SEO) comes first. This is the process

10 Digital Publishing Tips and Strategies for Multiplatform Magazine Publishers

Don Nicholas • December 22, 2021

Only five years after the advent of the tablet, strategies for successful digital magazine publishing are starting to sort themselves out and deliver measurable results. Of course at Mequoda, we're

The Best Magazine Promotion Ideas Start With This One Strategy

Don Nicholas • December 20, 2021

The scenario plays over and over again: A publisher invests the time and money to build a multiplatform publishing website, only to wonder why they're not generating as much subscription

13 Examples of Professional Email Subject Lines

Don Nicholas • December 17, 2021

If you could, you'd hire a professional email subject line writer. You would, because you depend on your email list to sell magazine subscriptions or ads to advertisers, so smashing

A Successful SEO Press Release Example

Don Nicholas • December 10, 2021

PR is so different now than it was even five years ago, nevermind ten or twenty years ago. Because major news outlets still require press releases, we still publish them,

Social Media Marketing for Magazines: How Top Publishers Get Seen

Don Nicholas • December 3, 2021

If your magazine doesn’t have a consistent social media presence by now, then you’re light years behind the competition. It used to be a struggle to get buy-in from the

The Perfect Digital Magazine Template

Don Nicholas • November 29, 2021

Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Compare that with other

How to Create a Bulletproof Magazine Business Plan for a More Profitable Future

Don Nicholas • November 26, 2021

As you know, having an online portal for your information is essential for growth. Using the web to publish and distribute content and not just serve as an extension of

The Best Paid and Free Press Release Sites

Don Nicholas • November 22, 2021

On content-driven, information-rich websites we use press releases for more than the basic announcement. We also use them to release free white papers because we know they offer more opportunities

Use Website Floaters to Increase Email Conversion Rates

Don Nicholas • November 8, 2021

When website users are asked whether they like pop-ups, they say no. They'll say they hate them. They'll tell you they're the most annoying things on the Internet. They might

Digital Magazine Marketing: 8 Ways to Promote your Digital Magazine Website

Don Nicholas • November 5, 2021

If you’re making plans for your own digital publication, it behooves you to also plan how to make money from it with strategic digital magazine marketing. After all, buying a list

What Is Multiplatform Publishing?

Don Nicholas • November 3, 2021

Back in 2006 I read an article comparing the fidelity and convenience of watching a movie on an iPod, a home theater, or in a state-of-the-art movie theater. The author

7 Ways to Create a Freemium That Attracts New Email Subscribers

Don Nicholas • October 29, 2021

We're all about the mighty freemium around here. Create content and give it away for free so that people know how good your premium content is – and they'll buy

How to Promote a Digital Magazine: 12 Strategies and 1 Major Must-Do

Don Nicholas • October 25, 2021

How do you usually promote a magazine? Subscription and newsstand sales are the keys to driving advertiser interest in print magazines, but how does that change in the digital world? Blow-in

Digital-Only Magazines: A Publishing Trend That Continues to Grow

Don Nicholas • October 22, 2021

The latest publishing trend isn’t just about magazine publishing in general. It’s a digital publishing trend: Launching digital-only magazines without legacy print publications behind them. Mequoda has a client who is

5 Essentials Every Digital Magazine Publishing System Needs to Be Profitable

Don Nicholas • October 18, 2021

We started this year with the launch of Food Gardening Network, a digital magazine publishing system that is built to follow all of our best practices, conduct additional testing, and

The Truth: How Online and Email Copywriting Sells

Don Nicholas • October 4, 2021

Words matter. Imagery matters, too. But, the purpose of imagery in direct marketing is not to please or entertain—the purpose of graphics in direct marketing is to get your audience

The 3 Truths of Building a Magazine Audience

Don Nicholas • August 16, 2021

If you want to build a magazine audience, the foundational principles of Buddhism teach you that life is suffering, and that to live a better life, you must learn how

3 Ancillary Media Platforms and Revenue Opportunities We Love

Don Nicholas • August 13, 2021

If you're looking for new ways to increase online revenues and profits, consider learning from three publishers who we consider to be doing a great job building their multiplatform media

40 Ways to Sell Digital Magazine Subscriptions

Don Nicholas • August 13, 2021

We currently operate more than a dozen digital magazine publishing systems in partnership with some of the country's leading content brands including Prime Publishing, Yankee Publishing, and Cabot Heritage Corporation.

The Best Email Newsletters Stack Content

Don Nicholas • August 11, 2021

When you go responsive, it makes you focus on your top one to three primary goals. I can't tell you what your goals are, but I can tell you how

How to Lift Your Freemium Conversion Rate With Freebies People Actually Want

Don Nicholas • August 11, 2021

Do you know what your freemium conversion rate is? Email is by far, the most profitable marketing channel most publishers use. So it’s no surprise that building an email list

How to Check Email Reputation and Sender Score

Don Nicholas • July 16, 2021

Recently a publisher came to us interested in our email marketing services, in which we develop, test, manage, monitor, and react to a series of email marketing campaigns developed using

Are You Missing These 8 Digital Magazine Publishing Fundamentals?

Don Nicholas • April 26, 2021

Suppose you are in the digital magazine publishing business. In that case, you may be using a myriad of media platforms for acquiring, engaging, and retaining free and premium subscribers.

Five Keys to a Profitable Sales Letter Landing Page

Don Nicholas • April 23, 2021

Make sure your landing pages answer this question for your users: "what's in it for me?"

Six Ways We Can Help You Succeed Now

Don Nicholas • March 18, 2021

Since you're reading this message, you may have some idea of how our organization helps publishers plan, develop, operate, and optimize successful website systems. We thought we'd take a few

How One Publisher Gets Top Email Capture Rates Three Ways

Don Nicholas • February 16, 2021

If you want to improve email capture rates, you have to know three things: What it is, and the many ways you can test to improve it. But it's always

Sell More Magazine Subscriptions Online Using the Mequoda Method

Don Nicholas • February 11, 2021

At Mequoda, we’ve crunched the numbers and discovered how beautifully email newsletters work to drive revenue. It’s not the traffic that comes to your site, which is the prevailing view

How to Audit Your Subscription Website to Attract and Convert Even Better

Don Nicholas • January 27, 2021

Are you like most publishers, who want to know how to best leverage their existing subscription website to convert more visitors into email subscribers, but aren't sure what to test

When and How to Clean Your Email List

Don Nicholas • November 24, 2020

Do you clean your email list regularly? Most publishers we know have their own methods or non-methods for doing so. Sponsor-driven publishers may be hesitant to clean their lists with

30 Go-To Email Copywriting Tips for Subscription Marketers

Don Nicholas • June 9, 2020

There are a few places you can make really good, or really bad first and last impressions in your email copywriting. Get these right and you’ll build loyalty from the

Email Confirmation Message Series Best Practices: Grow Your List Faster Starting Today

Don Nicholas • January 7, 2020

An important tool for growing your email subscriber list is the often-overlooked Email Confirmation Message Series. We’ve all seen instances when a user comes to your site, enters a valid

Protected: Executive Council Update: What’s Working Today with Order Pages?

Don Nicholas • June 19, 2019

Make sure your premium-product order pages are following best practices and are optimized to maximize sales. SEO is important. Email list-building and retention are important. And email marketing is important, too.

3 New Revenue Opportunities to Consider Today

Don Nicholas • May 29, 2019

Multiplatform publishers are always looking for new ways to increase online revenues and profits. If you're currently seeking new platforms and opportunities, consider these three ancillary media platforms for generating

Give it Away to Make More Money? You Don’t Say!

Don Nicholas • May 17, 2019

Why would you give away content for free, in order to make money? Sounds crazy, but that's how the smartest publishers we know have grown at an exponential speed. Selling magazine

How Can You Improve Engagement as a Publisher?

Don Nicholas • April 12, 2019

This week we're focusing on engagement, in How Can Engagement (E) Be Improved? The ‘E’ in the Mequoda Method's ACEM, is really about retention, and the idea that if you’re

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