Audience development personnel have a very specific, and incredibly important job, within an organization. Writing an audience development job description and then finding the right audience development staff can mean
“Hello, sailor. Can I buy you a drink?”
“Do you come here often?”
Of course these silly pick-up lines are good for a laugh, but do you know how to really introduce
When website users are asked whether they like pop-ups, they say no. They'll say they hate them. They'll tell you they're the most annoying things on the Internet. They might
When you think of the term "email analytics" there are two metrics you probably think of first: open rate and click rate.
If those are the only two you can think
Audience Development is at the center of the Mequoda Method. It's the foundation of our methods for building large, profitable email lists. Since Mequoda has been Mequoda, we have written
With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success
In order to succeed online, publishers need to have staff
All online businesses need to track metrics, and pay attention to the numbers that equal successful revenue generation
At the recent SIPA 2011 event in Washington, DC, I had the opportunity
Online publishing means that you give things away and it won't cost you or your visitors an extra dime
Why are printers so cheap? Because printer manufacturers know that for the
You can’t afford to ignore social networking sites
It's important to establish yourself now on social networking sites. First, users are spending increasingly more of their time on social networks, even
12 things every copywriter, editor and audience development manager can learn using Google Analytics
Nicholas opened this session by diving into the Google Analytics dashboard of our own Mequoda Daily and
One take-away from this in-depth session on landing pages and website conversion architecture, were all the different types of ads and placements that publishers can place on their site
"Email Conversion
Does this legacy publisher translate from print to online?
With so many newspapers going out of business, how has the Wall Street Journal not only survived but thrived?
Search engine optimization strategies for positioning your online publishing business against the market leaders
Analyzing a Google Visibility Report on your competitors website can help you go to market wisely.
You know the drill: put on your link-building hat and drive website traffic! But why?
Everyone's telling you to increase audience development by getting on social networks, PR sites and blogs
What it means to be content-driven, Google-friendly, email-centric and profit-minded.
What are the characteristics that publishers and marketers should think about when designing their online business? In our view of the
Maximize your subscriber file size with aggressive email conversion architecture.
Discover how to forecast and increase profits with the Mequoda Email Circulation Calculator.
Fundamentally, there are only two ways for any business
