Tag: email capture

One of the most fun—and frustrating—things about Internet marketing is that the rules and best practices are constantly changing, based on innovation and discovery of new methods that work better  

What criteria would four of America's most successful copywriters use to create better sales letter landing pages? And how would 26 landing pages from a variety of large and small  

Paul McManus, operator of PrayerPower.com, has an edge over other Internet marketers: he can pray for success, and if his product, "Prayer Power," does what he promises in his copy,  

The Internet is a competitive marketplace, and the late Corey Rudl, founder of the Internet Marketing Center, once told me the most important strategy for Internet marketing success is to  

Some wag once said "the perfect is the enemy of the good." In other words, the goal of achieving perfection in a new venture often gets in the way of  

This landing page works mainly because it engages the reader, teasing you with their wonderful fascinations, while not overwhelming you with clutter. The copy does a strong job of building  

My friend Fred Gleeck, the Internet marketing guru, says that if all you do to get people to sign up for your free e-zine is have a tiny box on  

If you want a good example of a soft offer in direct response advertising, all you have to do is pick up a copy of the National Enquirer at your  

Reviewing a website published by Jakob Nielsen is a little like giving driving lessons to your father. It feels as though the roles ought to be reversed. Nielsen has a  

This week we're looking at the landing page for Jose Silva and his Jose Silva UltraMind System. Here we face a particular challenge that pops up frequently in information marketing:  

Naturally, investors of all shapes and sizes want a great ROI, which is why they spend a lot of money on investment newsletters. And as you're well aware there's no  

Mequoda guidelines outline the 12 characteristics a landing page needs to successfully close sales online. And to incorporate all 12 characteristics typically, at least for a consumer product, requires medium-to-long  

The Hume Group has been in the self-help education arena since 1974. Like Nightingale Conant, they’re one of the granddaddies of that genre. They specialize in providing financial security education  

There are a few glaring problems with the Cleveland Clinic Heart Advisor landing page. Mostly, they are not using effective copywriting techniques to sell this newsletter. Instead of promising readers  

You might know, and subscribe, to one or more products from information marketing juggernauts like Bottom Line Publications, Agora, Healthy Directions or Philips Investment Resources. More importantly, you may study  

Can a person (moi) who has never had a weight problem review a landing page that markets healthy recipes which enable someone to lose unwanted pounds? "Yes!" he emphatically says  

Cooking Club of America is an efficient, user friendly membership site. We found this site by typing "Cooking Club of America" into Google, and this is the first page that  

he Mequoda Landing Page Scorecard™ encourages you to score your own landing page using each of the 12 Mequoda Best Practice Guidelines, add them together and arrive at a cumulative  

If you divide products into two categories—must-have and nice-to-have—newsletters fall decisively in the latter. No one needs newsletters. As Bill Bonner, founder of Agora Publishing, a large consumer newsletter publisher  

It's no secret that we at the Mequoda Group are big fans of the Motley Fools. In our Motley Fool Media Network Case Study, we chronicled the company's admirable history  

If the advent of the World Wide Web and the superabundance of information it puts within easy reach has done anything for me, it's made me a much better consumer  

Depending on who’s counting, there are at least 160 paid-subscription financial newsletters published in North America. The most popular focus on stock recommendations, but there are others covering everything from  

The global consumer electronics company Samsung currently has a campaign running on Forbes.com which caught our eye at Mequoda. The animated rectangle advertisement on the top of the magazine's homepage  

The Morningstar® FundInvestor™ landing page, when measured against our Landing Page best practices model, is ineffective and dysfunctional. This review is of one page on the MorningStar.com website, a link  

The Richebächer Letter, published by Agora Financial, uses one of the more bare-knuckled attempts at turning fear into threat that we've seen to date. The copy on their sales letter