Losing subscribers without gaining new ones is a universal fear for any subscription-based organization, and rightly so. When a decrease in active subscribers leads to an overall decline in revenue,
Are you still selling your magazine on one platform? Sure, print magazines smell good and even look good on a coffee table, but the most successful subscription publishers we know
You don't get from point A to point B without goals and milestones. This applies to most situations in life, from a cross-country road trip, to training for a marathon,
Adam Smith, the father of economics, believed that economic progress was most possible by the division of labor into specialist groups. That an organization could be hugely more efficient by
"Frugality includes all the other virtues."
Old Cicero certainly knew what he was talking about. That's why I wanted to remind you that your chance to exercise frugality in attending
Converting Website visitors into email subscribers is a key metric driver of your Haven System. If your Email Capture Rate (ECR) is 2% or lower, you should initiate the ECR
Our top-read audience development posts of 2017 give valuable insight into email and copywriting best practice methods.
We've put together our most-read audience development posts from 2017 on the Mequoda Daily.
Consistent channel conversion zone architecture (3c), when applied to a publishing website, is a fancy way of saying that every channel (or portal topic) consistently aligns with a product that
Your floater, also referred to as a pop-up is most likely the most effective conversion element on your website. For most publishers we know who have floaters, they see 60%
A Rapid Conversion Landing Page (a.k.a. “name squeeze” page) is essential to building a database of free email newsletter subscribers. It, along with other landing pages on a website, act
As a publisher, you should make your website's top goal to maximize your NOPX (New Orders Per Ten Thousand) page views by making sure that every page on your website
In today's Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains how open source software systems can actually hinder growth if you're not careful with selecting your service providers.
The best part of attending a Mequoda Summit is that you get to sit in a room and have conversations all day, for two days, with the brightest niche publishers on
When building email circulation in your Mequoda System, by most accounts, email capture rate is a proxy metric. We'd be mistaken to say that it's an exact metric because when we talk about email capture
A quick conversion optimization hack that will eliminate abandons in your email capture flow
It's not often we can tell you about a conversion optimization tip that will offer you an
Over the last 3-6 months desktop and mobile conversion best practices have changed in response to Google, who continues to challenge us in an effort to make the web a
It's not often we can tell you about an available enhancement to your Mequoda System that will offer you an immediate improvement in your email capture rates, but there is
Ultimately the goal of social media is to improve your search scores and drive traffic to your website. But social can be used to build an email list, and vice
This week we'll review our mobile best practices for collecting email addresses without ticking off the Google gods. Most of the adjustments we make to mobile conversion architecture is for
Last week we talked about how desktop and mobile conversion best practices have changed over the last 3-6 months in response to Google, who continues to challenge us in an effort
Over the next few weeks, we'll be documenting and sharing new best practice scorecards through these executive council updates that will help you determine if you're converting visitors into email
Most of the multiplatform media publishers I work with are rich with content assets.
If they’re not rich with revenue, it's usually because they don't know how to leverage those assets.
A Mequoda subscription website Portal generates value from both users and sponsors
Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media
Most publishers are only using one or two of these email call to action ideas for building an email list to sell more magazines
Did you know that by pairing unproductive
How to make highly converting Floaters, pop-ups and mobile interstitial ads SEO-friendly
As you probably know, earlier this month, Google told publishers everywhere that they would begin penalizing them for pop-ups
Intent, alignment, and engagement take the stage in 2017 for audience development professionals
I don't know about you, but I'm eager to see how audience development changes in 2017. Over the
Audience development pros are learning exactly what Google's new mobile penalty entails and also how to improve emails over the next year
Just as Google rolled out their algorithm penalty on
The most important SEO tip of the month is suppressing floaters and OFIEs for mobile phone users
By now most of you know that Google has decreed popups and interstitial ads, which
By now most of you know that Google has decreed popups and interstitial ads, which include Mequoda Best Practice floaters, to be outlawed on mobile phones as of January 10,
What to look for in live event management software from Haven Nexus, to Bizzabo, CVent, EventBrite and Event Ready.
As publishers have struggled with print revenues during the last 10 years,
If you've ever been to one of our events, or you just got dropped on your head when you landed on one of our articles, you've probably seen the acronym
Affectionately called OFIEs, "Order Forms in Editorial" are embedded subscription forms that appear on webpages and, indeed, are very much entitled to the respect, consideration, and perhaps even affection of
The very successful publishers that we always turn to when evaluating our best practices have used some or all of the following strategies to convert website visitors into email subscribers.
Every successful niche publisher we know uses email as the central resource of their audience development toolbox
As you know, our clients are some of the most incredible before/after examples of
Build an email list by creating free downloads that fit the content theme you are already selling
Freemiums have become the ultimate way to build an email list. The difference in
Mequoda Method for the win
This is a cautionary tale about online publishing strategies … a parable, if you will. It involves no actual Biblical references, and no real-life publishers were
A visual website architecture map to show how we get from attraction to monetization
When we talk about our signature ACEM methodology (Attract, Capture, Engage, and Monetize) it's easy to stop
I don't know about you, but the world's a'changing when it comes to audience development. For a while, I felt like we were so ahead of the curve at Mequoda
What to look for in community management systems from Haven Thread, to Simple:Press to Kunena
Forums really leverage some of the best things about the Internet. Sometimes called message boards, forums
Ernest Hemingway once said, "We are all apprentices in a craft where no one ever becomes a master."
Perfection in editorial management is a fallacy. There will always be deadlines that
Recently, media site The Verge hired a position for someone who will basically take some of their content and republish it on other user-generated publishing platforms like Medium and LinkedIn
The larger projects online publishers face when becoming multiplatform publishers are often broken into multiple phases to keep the work manageable and the project moving along. Phasing brings focus to
Convert more website visitors into email subscribers by perfecting the art of writing and positioning your text ads
About 100 words into every article we write, and into every article our
Have you started the venture on your next great website design? Maybe your original design was pretty great when you launched, but it's been a few years now and it's
When you think of the term "email analytics" there are two metrics you probably think of first: open rate and click rate.
If those are the only two you can think
If at least 2% of your website visitors aren't converting into email subscribers, then you're reading exactly what you should be. And most publishers are averaging much less than a
How do you currently build your email list? For most publishers, there are two main drivers of email subscribers: 1) a measly "subscribe to our newsletter" box floating around the
Audience Development is at the center of the Mequoda Method. It's the foundation of our methods for building large, profitable email lists. Since Mequoda has been Mequoda, we have written
