The promise of mobile magazine publishing is no mirage -- it's just not so easy to achieve in the midst of viewability, targeting, and tech issues. Monetizing mobile is the
Online Forums Foster Advice and Solution
The SIPA online editorial forum has been active lately, and that means valuable information. The last question posed was: how do you best test a
e-books Milestone Ignites Lively SIPA Forum Chat
An interesting discussion took place recently on the SIPA online marketing forum. (This is one of the top member benefits.) It began when someone
Price Points, Loyalists and Renewals: SIPA Online Forum Leads by Examples
“How are publishers REALLY helping long-time subscribers who genuinely have no budget?”
This was a question posted a couple months ago
SIPA Online Forums Give Members the Chance to Ask, Learn and Get Together
More good discussions from the SIPA online forums.
On reminding subscribers of their purchase
Since [our subscription is] a relatively
On the Growing SIPA Listserves
Here’s your quiz for today: Where did we find the following four very interesting discussion fragments?
on pop-ups
I'm particularly fond of the delayed pop-ups lately. They allow
But how will Kindle arouse long-term consumer interest when the Sony Reader hasn't? The answer is in the online publishing strategy of the major news media.
On Monday (Nov. 19, 2007)
Skillful Leveraging of Brand, Strategic Site Design and Continuous Attention to the Balance of Traffic to Gated Content Has Contributed to the Market-Leading Position Currently Enjoyed by The Wall Street
Reviewing WSJ.com, the “largest paid subscription news site on the Web," feels a little like the being the kid in the children’s story "The Emperor’s New Clothes." In the story,
Interview with Chris Parkin, co-publisher of an online newsletter for innkeepers and others in the hospitality industry. He began as an apprentice in the Savoy in London, and 36
