The latest in B2B publishing includes Penton's purchase of MRO Network; Informa's bet on events; and CIO's big change
B2B publishing represents the best of niche strategy; audience development depends largely
7 editorial tips for writing a white paper
Knowing how to write a white paper is one step in building your audience. We often talk about optimizing landing pages to get
Rewrite history with these editorial tips for bringing content back to life
Imagine that you're Tom Werner, owner of the Boston Red Sox back in 2002. Fenway park, home to
Boston Common Press, the Publishing Company that Produces PBS TV Show America's Test Kitchen, Uses the Show's Viewership to Drive Traffic to its Free Website, Building a Large Database in
What both types of CEOs have in common is the need for someone to execute their Internet marketing strategy on a day-to-day basis. Enter the Internet Marketing System General Manager
