It's hard to determine how to spend both your time, and your resources within a business. The way we look at every decision you make is this:
Is whatever you're thinking
Social Media Optimization (SMO) is what we call the process of optimizing your content and your business, for social media.
Typically, Search Engine Optimization (SEO) comes first. This is the process
Last week we discussed scorecards and how they can help you increase the engagement and profitability of your site. The social scorecard is a great way to use other forms
Social media for magazines should be equal parts branding and content marketing – with a new perspective on why magazines really market content on social
One of our clients recently conducted a
Keeping the editorial style in check is hard enough for a magazine but making sure that style translates into brand merchandise is another story. Folio has an interview with Josh
