Ink Global is replacing American Airlines' in-house publishing unit in the production of American Way inflight magazines, as well as two other new titles. Folio: reports that Celebrated Living, for
Mastering video in order to maximize ad revenue is what publishers must do to survive, let alone thrive, in today's digital landscape. But it's easier said than done for many.
Meredith’s print magazine Allrecipes is only a month old but expansion is already in the game plan. Bill Mickey writes, “After just one month in print, Allrecipes, the print extension
Contextual ads are getting easier and easier for tablet editions. According to Neiman Journalism Lab, "Three-year-old ShopAdvisor is creating a next generation of editorial/advertising links in a number of Time
Or, a thousand words are worth a single picture
Google the phrase “landing page examples” and you get 3,300,000 results. It’s enough to make the earnest copywriter throw up her hands
In the past few months, I've seen results from three different magazine publishers that have each literally turned their source mix on its head. For each of them, a simple
