Contrary to what you've probably been thinking, the ultimate digital magazine is built in a browser, not an app. That's why web magazines are skyrocketing to success because users are
Ten years ago, apps and responsive website design weren't even on the radar of a webmaster, and website analytics weren't nearly as dynamic as they are today. Websites back then
As you know, having an online portal for your information is essential for growth. Using the web to publish and distribute content and not just serve as an extension of
Knowing how to start an online magazine requires first understanding the differences between an online magazine and the dozens of other publishing models available to you in the 21st century.
These
Data analytics are critical for the success of your multiplatform publishing business. Your website, email and social media efforts are all used to promote your content and make more money
In our webcast series so far, we've covered all the basics of the Mequoda Method, including all the individual pillars of ACEM (Attract, Capture, Engage, Monetize). We've also talked about
In our webcast series so far, we've covered all the basics of the Mequoda Method, including all the individual pillars of ACEM (Attract, Capture, Engage, Monetize). Today we're talking about
We often see publishers move forward with a variety of media acquisitions in order to target a specific market or fill in parts of their business that they deemed as
Digital publishers are constantly working to find the best methods and channels for creating and distributing their content. Today we are looking at some of the strategies these publishers are
The most successful multiplatform publishers are open to experimenting with a variety of channels to find the most-effective ways of reaching and building audiences. Today we're looking at publishers and
Publishing websites have experienced significant changes over the years as subscription websites have evolved along with technology. Digital publishers making strides to provide the best website to their audience keep
Successful digital publishers are taking the opportunities around them for the betterment of their publications and websites. Today we're looking at organizations that are using website technology to advance their
Many changes come to publishing websites. Some of these changes include more diverse ways of generating revenue while others focus on new plans for building bigger audiences and driving more
Today we begin with a look at Working Mother, which has seen a big growth in traffic since a recent digital strategy adjustment. Folio: reports, "Working Mother’s new digital strategy
The best part of attending a Mequoda Summit is that you get to sit in a room and have conversations all day, for two days, with the brightest niche publishers on
Subscription publishers New York Times and others make changes to their subscription products; "Trump bump" subscriptions leveling out for publishers
Subscription publishers will make changes to products or evolve their subscription offerings
Ask yourself these seven questions before starting your journey towards digital magazine transformation
I'm going to go ahead and assume if you're reading this, you have a print publication who is
Future reports recent acquisitions as profitable; Digital publishers High Times acquired by investors; The Economist and Bloomberg strike licensing deal
Digital publishers acquire new media properties to fill gaps they see
Condé Nast U.S. expands subscription business; Amazon's subscription service becomes an option; Subscription websites need to utilize ads that don't violate rules
Subscription websites expand in a multitude of ways. Of
Digital publishers Hearst and Condé Nast add important pieces
We're seeing some digital-focused personnel changes from major digital publishers.
We begin today with a story on Hearst's new VP/Global Chief licensing director.
The publisher websites with the greatest ability to drive traffic and build audiences utilize proven strategies and relevant technology. Today we take a look at some of these publishers and
You might be surprised by the niche websites that top Alexa's list of the highest ranking websites in the U.S.
A niche website is one that centers around a specific topic
Creating a magazine layout that includes interactivity is one more key toward selling more digital magazine subscriptions
It's true that users prefer familiarity in digital magazines. As soon as you begin
Subscription publishers are now looking at app buttons, branded podcasting, and intrusive marketing workarounds
Subscription publishers have a lot of options when it comes to how they market their content online.
What to look for in an online shopping cart system, from Haven Nexus, to Shopify to WooCommerce
Ecommerce has become a core part of any multi-platform publishing business. Even publishers who
In order to succeed in a changing landscape, savvy digital media companies understand the need to evolve
Whether it’s a new subscription website, an updated website, or a new digital product
Building relationships and high-quality content serve subscription websites like Scribd, The Telegraph, and Food52
Do you remember when subscription websites started using paywalls to add a new revenue stream to their
ACEM, a foundational part of the Mequoda Method, stands for "Attracting, Capturing, Engaging, and Monetizing" digital magazine readers. Of course, the key to doing those last three is retaining audience
Multi-channel publishing, multiplatform publishing, content distribution strategy: Whatever the label, proactive media companies meeting their readers on their own turf are emerging more and more as the best digital magazines.
For regional magazines and niche publishers, video monetization is even more of a priority
Video monetization represents one of the great opportunities of the next five years for digital publishers, but
What we know: Ad blocking is on the rise. What we don't know: whether the effort to block ad blockers will prove effective. What's starting to become apparent: The ad
Hearst says yes, begins providing online ad targeting for readers of print magazines; plus, the Independent, True Ink, and time-based selling
Believe it or not, a big part of multiplatform strategy
In-person anything is better than phone or email anything. A cold call could turn into a friendly conversation about the latest Game of Thrones, whereas a cold email could just
The volatility of publishing economics will be mitigated with a multiplatform strategy built on repeatable best practices. That is one of our core principles, and a big part of what
Do you realize that a large percentage of your most loyal customers may only hear from you once a month, when you send them your magazine?
It seems like when you
Here at Mequoda, we will make you into a digital magazine publisher, and if you're already a digital magazine publisher, we'll make you into a better one.
All of what you're
Publishers sometimes forget that they, themselves, are retailers; publishers sell subscriptions, memberships, books, ancillary products, events, etc. It’s smart for a publisher to think like a retailer: Get people into
Taking a closer look at Instagram publishing; plus, magazines on Twitter, data-driven publishing, and other social media strategies
Regardless of whether you plan on participating in Facebook Instant Articles or other
If you're reading this post, you’re probably looking for an Internet marketing company, agency or consultant to help with your Internet marketing strategy and execution.
Internet marketing is easy to do
Becoming an ecommerce publisher continues to attract publishing executives looking for alternate revenue streams rooted in their content and niche audiences. Selling products isn't selling out; developing an ecommerce content
Magazine ecommerce represents a major opportunity for digital publishers, provided you have the tech and infrastructure to pull it off – or can crank it up in the coming years.
Here's
We do our best work with niche publishers and legacy publishers looking to become digital publishers, but we also like to monitor major magazine publishers' successes and setbacks, because at
The larger projects online publishers face when becoming multiplatform publishers are often broken into multiple phases to keep the work manageable and the project moving along. Phasing brings focus to
The digital media industry trends dominating the headlines at the end of 2015 share some overlap with the digital media industry trends we started the year with -- monetizing mobile
From content planning to determining your exit strategy, every successful multiplatform magazine business model includes planning these seven things
At Mequoda we spend a significant amount of time building custom business
One of the most significant advantages of a multiplatform strategy is that new digital magazine platform options pop up frequently: They make for a renewable resource that will likely never
Are you making the best use of publishing technologies? Do you ever wonder how other digital magazines are doing it? Digiday recently took a look at how six big publishers
Generation Y, the millennials, were born in a hugely broad span of time for a "generation," which is between 1977 and 2001.
Depending on the pundits you read, those years may
Repurposing content is a core tenet of the Mequoda Method, but we can't take credit for inventing the tactic. Rather, any publishers worth their salt – whether print or digital
