Do you have any super-subscribers? A recent report in Capital New York explores the idea of digital magazine subscriptions enhanced for your most loyal readers, citing brands like People and
Knowing your audience is vital to all writers, editors, and publishers. Staying ahead of market research is the first step in finding out who your readers are and what they
Digiday reports that the top magazine and newspaper publishers in the UK have seen their mobile website traffic surpass that of their desktop visitors, as more than half access it
Competition for those precious tablet advertising dollars – to replace declining print dollars – is heating up.
And here’s a secret: Niche publishers have a hidden advantage in competing for digital
Ten years ago, most magazine publishers fell into two camps when it came to online magazine publishing. Some buried their heads in the sand and did little or nothing, apparently
Michela O’Connor Abrams, president & CEO at Dwell Media, is no stranger to innovation. Launched in 2000 as a modernist design publication, Dwell is built on innovation in architecture, including
Many big box retailers were open on Thanksgiving, giving the post-holiday shoppers somewhere to go before the mayhem of Black Friday.
Some publishers got involved in the sales too, offering digital
eMarketer has a new report on X + 1's and Research Now's new poll that takes a peek at how misaligned our marketing campaigns can be compared to consumer expectations.
Publishers were initially skeptical about The New York Times charging for online content. We now see that the paywall has worked beautifully. In the last three months, 28,000 new subscribers
Consumer Reports has been through a lot over the last couple years. The pitfalls and challenges they face are the same many legacy brands face as they try to navigate
Capital New York is reporting that Business Insider will be investing in longer format articles. Business Insider founder and editor-in-chief Henry Blodget told Capital New York they plan on investing
A few years ago we were wondering what magazines would do in the digital age. We expected subscription websites to grow in popularity, but we weren’t sure what prices would
The New York Times is reporting that People is changing its subscription model. Christine Haughney reports,"On Monday, the magazine is introducing four new subscription packages. It is trying to attract
Publishers have been experimenting with their paywalls all summer. See why paywall experimentation is a digital publishing trend. Esquire has been up performing all kinds of paywall experiments this summer.
Back to the basics, that's what Jeff Bezos has in store for The Washington Post. Speaking by phone Bezo told The Post,"We’ve had three big ideas at Amazon that we’ve
Even though Jeff Bezos' purchase this week knocked them out of the spotlight, a relatively unknown company, IBT, publisher of IBTimes.com bought Newsweek. What nobody is failing to mention in
Newsweek was sold over the weekend to IBT Media, reports Capital New York. "IAC/InterActive reached a deal to sell Newsweek, which has been publishing since January as a digital-only version
Publishers are taking a great deal of time and research to get multiplatform publishing right. FOLIO Magazine took the pulse of a couple publishers to see what steps publishers like
Publishers are jumping on board the sponsored Tweet bandwagon, reports Digiday. "In addition to the AP, publishers as diverse as People Magazine, Entertainment Weekly, Women’s Wear Daily and Slate have
MarketingpProfs has new research dedicated to the most effective words in email subject lines. In the study, performed by British marketing firm Adestra, "Emails with the word "alert" in
On June 27th, The New York Times will implement the same metered system it uses on the web to its mobile users. The metered system allows non-subscribers access to three
According to Pew Internet & American Life Project's May survey, tablet ownership is on the rise and looks like a trend that's going to continue. In the month of May,
Debate rages in magazine land about the future of the industry, and especially the role that digital magazine publishing will play in that future. But at least at Active Interest
The Internet is swimming in articles and blogs in which pundits opine that the tablet revolution isn’t that big a deal for the magazine industry. Nothing to see here, they
Are you surprised content marketing and social media are legitimate Internet business models?
Content marketing was poised to be one of the top Internet business models because it isn’t gimmicky like
Gutenberg is dead. And you will be, too, if you don't make the transition now to meet the public's growing demand for digital information.
Fortunately, there is one resource, one unique
The Internet Marketing Intensive is characterized by the comprehension of its parts
The Internet Marketing Intensive is a holistic program. It's designed to take all things digital, and put them in
Successful publishers always utilize multiple revenue streams. Doing so offers the best opportunity for growth as brand recognition can develop through multiple platforms.
Throughout the years we’ve identified 12 ways publishers
Do you know why subscribers choose print over digital, and vice versa? A landing page a/b test can only tell you the details about copy that converts, but it doesn't
Mequoda’s Audience Development Summit 2012 is more than just talking heads. Not only do you learn the secrets and strategies of the leaders in Internet marketing in six eye-opening sessions,
Digital subscriptions are helping publishers succeed in times when advertising is high enough
With the economic problems of recent years, digital magazine publishers have had multiple issues to address.
First, they have
Need more ideas for better SEO? Search Engine Watch is a great place for endless amounts of info on all of your SEO needs. From tips on creating better content
For digital magazine publishing success, there has to be correlation with your print publishing endeavors
Going from print to digital can be difficult for publishers who are so familiar with print.
Audience development is perhaps the most important skill digital publishers need to understand
Publishers are making great strides to get their digital magazine publishing up to par by offering single issues
Tablet usage and functionality may lead to changes, dictating how and when digital publishing distribute content
Tablets, and the iPad in particular, have become the digital edition of the daily news.
Digital magazine publishing help comes from new devices and more publications
We can see the evolution of digital publishing when new products form and significant players enter the marketplace. It brings
Three changes the digital publishing industry must recognize
We’ve seen a lot of changes from being in the online business and digital publishing markets since the early 2000s. When we first
4 digital publishing stories you may have missed recently
I’ve been tracking related to digital publishing for months. In late 2011, the term, and closely aligned terms, retrieved a couple of
Digital magazine publishing success requires a broad footprint that audience members are aware of
The number of digital magazine sales continues to increase. Recently, Cosmopolitan became the first Hearst Magazine brand
Subscription websites have never been more valuable as digital evolves
Digital may be the direction publishers are heading, but a plan is required. It’s pretty clear that digital magazine publishers need
Building a Consistent Presence for Your Audience
Consistency. It’s not the first word you think of when trying to list a company's reasons for success in the specialized information industry. But
Our Digital Native Survey highlights the important information that affects the habits of publishers and online business owners.
Have you ever wondered if your media brand is set up to
According to CNN, "The Tribune Co., one of the largest U.S. news enterprises, is working on a touchscreen tablet that it plans to offer to newspaper subscribers". CNN writer Mark
The future for digital magazine circulation, and its associated revenue generation, is predicted to be positive for publishers
The tablet and e-reader marketers continue to prosper, which impacts the growth of
Data from Bonnier’s Popular Science shows how other magazines might fare
Many magazine publishers have been searching for data on how iPad subscriptions have been selling.
This is especially true for smaller
New data shows a 20% increase for top digital newspapers
New data from the Audit Bureau of Circulations’ Fas-Fax show a rise in circulation for the top 25 newspapers with digital
