Digital publishing is the process of distributing content through digital means. It can relate to a variety of content types, although the digital publishing of written content has grown tremendously in recent years because of tablets and e-readers.
While there's a lot to be excited and optimistic about, the online media industry is also full of pitfalls, mirages, and false leads that run into dead ends. We try
Some folks like to talk about the decline of magazines. And yet, the digital magazine surge shows that not only are magazines surviving, but they're alive and well, with still
Does your advertising revenue model include content that delights and informs users, while similarly rewarding your advertisers?
As the digital publishing market has grown and changed, selling ad space has only become
At Mequoda, we talk a lot about individual pieces of the Mequoda System in our Daily posts. But the Mequoda System, known in full as the Mequoda Multiplatform Media Management
Social publishing, or preparing and posting content to platforms like Facebook, Twitter, LinkedIn, Instagram, and others, is no longer just an option up for discussion. Today, when it comes to
What if you want to learn a little more about your magazine competition? You can't just go up to them and ask. I mean, maybe you'll bump into their marketing
If you came to this website for help on how to create a magazine online, congratulations: You couldn't have picked a better place. That's just one goal the Mequoda System
Who are the companies and what are the trends making the latest media news relevant to digital publishers like you?
The latest media news this week includes news from the earliest
When we set out more than a decade ago to construct the most profitable niche publishing strategy for magazines, we took a big risk on how the new media industry
Looking for the latest in native advertising news? PubExec.com has been a bonanza lately for industry activity when it comes to sponsored content, not least because of its recent Native
Recent news from the Guardian, Economist, and DMS 2016 show the evolution of important digital publishing tools
Developing digital publishing tools and assembling a formidable tool box that can handle "everyday
Most publishers – at least most niche and regional publishers – cannot live on online magazine ads alone, but of course they're still a key component of any media operation.
The
Checking in on the magazine strategy fueling digital publishers' latest efforts
There are core tenets to magazine strategy, but it's also mutable, malleable, and always evolving. We make it our business
The latest news on magazine publishing online from Hearst, News Republic, and more
We read trade sites about magazine publishing online for fun. We also read them to stay sharp. And
The sphere of publishing events is expanding every week, and we're happy to see it, since they're a crucial component of the Mequoda Method for multiplatform strategy. But few events
Helping companies maximize the vast potential of publishing magazines is not something we do for fun, although we definitely enjoy our work.
It's our lifeblood.
When we set out more than a
Audience engagement strategy is the alpha and omega of digital publishing. Or, really, publishing of any kind. Or, when you come to think of it, any business whatsoever.
So, why hasn't
Bullish 5-year study on digital magazine market shows record growth; plus, Forbes' focus on events
Monitoring the digital magazine market is a necessity for us to successfully help online publishers establish
Is an online ad network the answer to publishers' prayers when it comes to digital advertising revenue? We're seeing it with programmatic partnerships and other arrangements, and why not? Brands
Becoming an ecommerce publisher continues to attract publishing executives looking for alternate revenue streams rooted in their content and niche audiences. Selling products isn't selling out; developing an ecommerce content
We count many B2B publishing companies as Mequoda Members, in large part because you're hardwired for a multiplatform strategy. You often have built-in niche audiences; you can facilitate events and
Are you a digital media publisher keeping tabs on the competition, looking for success stories, cautionary tales, and cutting-edge intel? Well, you've come to the right place, because that's what
Online magazine subscription tactics will key digital publishing strategy in the coming years, as advertising challenges like ad blocking and viewability could force small and midsize, regional and niche, publishers
Robust and varied platform distribution is, by definition, the bedrock of multiplatform publishing, but the spray and pray strategy isn't really a strategy at all.
You must pick and choose your
Going from print to web is no longer the terrifying proposition for entrenched traditional publishers it was 10 years ago, but it's still an intricate migration that requires you getting
Your multi-platform marketing automatically improves when you plan, build and optimize a successful multi-platform publishing business – the Mequoda way
Over the years I've personally worked with hundreds of media brands
Determining the digital publishing products your company can excel with is a key consideration when launching or remaking your magazine business model.
This might seem obvious, but it's not difficult to
Join the hundreds of publishers who have dramatically increased revenue and profits using the Mequoda Method for multiplatform publishing success…
If I told you I could teach you Mequoda’s proven strategies
If you came here seeking digital publishing jobs to apply for, don't be disappointed that you don't see any listings in this post, because we've got something better for you:
We do our best work with niche publishers and legacy publishers looking to become digital publishers, but we also like to monitor major magazine publishers' successes and setbacks, because at
Publishing conferences and publishing events are without question among the pillars of the Mequoda Method, so much so that we host many ourselves during the course of the year.
Events generate
We're not even through the first week of 2016, and this is already our second digital publishing trends post on native advertising. That should tell all of us in the
We've rolled out our year-end retrospectives and looks ahead, which we believe provide a blueprint for modern publishers looking to improve on audience development and conversion via sound but also
Native advertising trends will shape the digital publishing industry in 2016. For one, they represent a more elegant and modernized option for online magazines looking to generate revenue the old-fashioned
On desktop or mobile, ad blocking has emerged as the defining issue of digital publishing in 2015. This presents good news and bad news for online magazines looking to compete
Our most-read digital magazine publishing posts of 2015 reveal a desire for better understanding of creating, publishing, pricing and selling magazines
This year in our Digital Magazine Publishing articles we've tackled everything
Our most-read multiplatform publishing posts of 2015 reveal a desire for better understanding of sponsorships, organization and cross-platform development
This year we've tackled everything from online advertising models, content recycling and
For some companies with multiple properties, publisher networks just make sense as a way to centralize operations and standardize content across all platforms for the purposes of more attractive options
The promise of mobile magazine publishing is no mirage -- it's just not so easy to achieve in the midst of viewability, targeting, and tech issues. Monetizing mobile is the
The benefits of online advertising are undeniable, but for better or worse, realizing them can be an exercise in patience and persistence because of the wide-open state of affairs in
Tomorrow, Thursday, Dec. 3, marks MinOnline's 13th annual Most Intriguing and Hottest Launches Awards Celebration, while Friday, Dec. 4, marks the entry deadline for its Best of the Web Awards.
Regional magazines can cover several states or be hyperlocal, but regardless of their geographical reach, they operate with a hardwired niche strategy no matter what the topic, based purely on
From content planning to determining your exit strategy, every successful multiplatform magazine business model includes planning these seven things
At Mequoda we spend a significant amount of time building custom business
Hide in plain sight and make your advertising messaging look like regular content to block ad blockers
Ad-blocking software has been around almost as long as people have had personal computers
Have you noticed an uptick in your online ad revenue?
If so, take pride in keeping pace with the rest of the industry. 2015 has seen a jump, from several sources.
If
Ever wondered where Kim and her team find all of their magazine industry news for our daily Digital Publishing Trends posts?
Well, I have, so I asked them for their top
The ties that bind publishing, social media are stronger than ever; plus, Condé Nast debuts new video platform
If you own a company in digital publishing, social media is not an
The Mequoda Rocket Award, which premiered in 2009, was originally created by looking at a large sample of online publishing websites. In 2010, we started looking only at Mequoda Gold
Publisher acquisition news is often pretty predictable and ho-hum, but sometimes a deal comes along that not only captures the imagination, but also truly crystallizes the state of the industry.
