Digital magazine publishing has come a long way from its inception. Some publishers are still offering digital magazine apps, however, the future of revenue for digital magazines comes from web editions
Only five years after the advent of the tablet, strategies for successful digital magazine publishing are starting to sort themselves out and deliver measurable results. Of course at Mequoda, we're
In recent years, publishers have been testing paywall pricing, and for good reason. Hearst, for example, tested a paywall that changed based on what the reader was consuming. Instead of
It's a good time to be a publisher. Brands have launched their own brand magazines, and many publishers have gone digital-only. In our minds, there's not a competition between print
When we talk about multiplatform publishing, some publishers think we're talking about the difference between laptops, desktops and tablets. But those are simply the devices we deliver content through.
We're talking
One time I wrote a great post that drove 5,000 unique visitors per month to a site. Then the publisher broke the link during a yearly upgrade and Google dropped
I was speaking with a colleague recently who had crossed over from the magazine industry to newspaper publishing and back, about consumer marketing trends. We noted that it will be interesting to
Facebook and Twitter were once major focuses of audience development strategies. Some digital publishers still receive favorable traffic from these social sources, but we're also seeing other social networks and
Advertising and website strategy evolves as publishers find the best channels, advertisements, and processes to follow. Today we're looking at some new elements to online advertising.
Many publishers have taken to a website strategy that highlights the components of the digital landscape. When done properly, digital publishers are able to drive more traffic and develop larger
Digital publishers buy and sell properties to enhance their brand, while packaging and distributing content in various ways to connect more easily with their audiences. Today's news looks at digital
Subscription publishing has gained popularity with media companies and brands alike because of its reputation as a renewable revenue stream. Today we're visiting news stories of subscription publishers making new
Audience development strategies change as better methods are uncovered, and sometimes those methods involve putting more attention to certain areas of greater promise. It also involves avoiding channels that stop
More multiplatform publishers are seeing firsthand the value of subscription products and paywalls, which is why many new ones are launched. Today we're looking at some of these paywall and
Great content can be hard to find. That's why Google is using its search engine and video platform to target high-quality content from a variety of digital publications. Today we're
Precision is an important part to successful audience development. Today's news looks at some attributes that impacts this, including recent changes that can impact the strategies being used by digital
As a magazine publisher, you understand that every completed issue is the result of effective communication between staff members. The success of one department directly influences and depends on the
Digital publishers are constantly working to find the best methods and channels for creating and distributing their content. Today we are looking at some of the strategies these publishers are
The most successful multiplatform publishers are open to experimenting with a variety of channels to find the most-effective ways of reaching and building audiences. Today we're looking at publishers and
It’s amazing to see the evolution of the email newsletter – how brands use it to communicate, how the designs have changed over the years, and how the strategies of
Publishing websites have experienced significant changes over the years as subscription websites have evolved along with technology. Digital publishers making strides to provide the best website to their audience keep
Savvy multiplatform publishers keep an eye out for ways to optimize their audience development strategy when new opportunities arise. Today we're sharing news on publishers who are adding new elements
Digital publishers continue to take steps into new territory for developing content platforms and revenue streams. Others look to changes that are merely tweaks to optimize current programs. Today we
Digital publishers will continue to establish and evolve their membership websites as products, tools, and software options lead to successful revenue streams. Today we're visiting publishers who have made new
Successful digital publishers are taking the opportunities around them for the betterment of their publications and websites. Today we're looking at organizations that are using website technology to advance their
It's not surprising to see some changes taking place for the digital publishers at Hearst, as it makes Rodale part of its own. However, that's not the only news of
Our top-read digital magazine publishing posts of last year showcase ways you can start a digital magazine from scratch and how to ensure it’s success
We’ve studied digital magazine publishing efforts
Last year ended with a major push by digital publishers to position themselves differently in the digital landscape. Some acquired companies that make them relevant to a broader audience, while
Our top-read audience development posts of 2017 give valuable insight into email and copywriting best practice methods.
We've put together our most-read audience development posts from 2017 on the Mequoda Daily.
Digital publishers have had a busy year and it has been one for the record books. There have been a variety of acquisitions and mergers, even beyond the major deals
Multiplatform publishing companies that have made the digital landscape their home are able to experience advantages that other traditional publishers have not. Doing this, however, requires having the right people
It's not uncommon that when we talk to a group of niche publishing professionals, and we end up in a big discussion about cleaning your email lists.
In today's Strategy Spotlight,
Growth in subscription website publishing continues in the digital landscape because of its success as a revenue stream. Today we're looking at the evolution of subscription offerings and how digital
Last week we reported on one of the biggest media acquisitions we've seen in awhile as Meredith Corp. bought Time Inc. for $2.8bn including debt. Today we're visiting some other
New offerings and products are often utilized by publishers working to increase numbers of digital subscribers. Today we're looking at two publishing that have been placing added focus on their
You need a magazine consultant that acts as a general contractor, and a content management system that does, too.
In the past I've divulged what to look for in a magazine
Digital publishers shuttering Gothamist, DNAinfo; Condé Nast closes print side of Teen Vogue; BHG experiences new growth
Movement can happen quickly for digital publishers, especially in a space where evolutions in
Multiplatform publishing options continue to grow for digital publishers. Today we're looking new strategies being used by publishers for tapping into new revenue streams and audiences.
Opportunities for digital publishers develop through new technology and partnerships, even some that appear to be unlikely candidates for a cooperative venture. Today we're looking at some unique partnerships being
Link-building. It seems like that term is as old as the marketable internet. Since publishers have been developing content, we have known that we need traffic to our websites, and
Subscription websites can be a major revenue stream for savvy digital publishers. Today we're looking at some examples of this from major publishers.
We begin with The Atlantic, a subscription website
Today we begin with a look at Working Mother, which has seen a big growth in traffic since a recent digital strategy adjustment. Folio: reports, "Working Mother’s new digital strategy
Website redesigns come from Salon and ProPublica; Harvard Business Review utilizes new website tool
Content publishers who make website redesigns and try new tools as part of an evolving digital strategy
Keeping an eye on Google's changes is one way digital publishers are able to stay up-to-date on the best audience development strategies for the market-leading search engine.
Today we're looking at
Digital magazine content can find great homes online, especially when it's offered throughout a variety of popular channels.
Today we're looking at some offerings for digital publishers that are coming from
Publishers are constantly looking for new options for an audience development tool that leads to trackable changes.
Today we're looking at Google AMP as an audience development tool for Condé Nast.
Many online business professionals have a love/hate relationship with Facebook. Some love the audience development opportunities from the social giant. Others are discouraged by the marketing response from it. Today
What to look for in online directory software, from Haven, to Wordpress, Joomla, and third-party products
The directory website business model still has a lot of upside for multiplatform publishers. When
