Tag: digital only

Contrary to what you've probably been thinking, the ultimate digital magazine is built in a browser, not an app. That's why web magazines are skyrocketing to success because users are  

Digital-only magazines have had their ups, downs, and (in some cases) its “in-betweens.” While some digital magazines have remained powerful and influential after going digital, others have since been discontinued. And  

When WIRED went live with the world’s first iPad magazine – a mere six weeks after the iPad’s debut – it sold 24,000 copies in the first 24 hours. For  

Magazine pricing strategy has certainly evolved over the past decade. Back in 2013 we still believed that universal pricing was the best way to handle print, website, and tablet products.  

Do you run or contribute to an online magazine? Most of our readers would consider themselves in the magazine publishing industry, that is true. But do you think you run an  

The latest publishing trend isn’t just about magazine publishing in general. It’s a digital publishing trend: Launching digital-only magazines without legacy print publications behind them. Mequoda has a client who is  

If you want to build a magazine audience, the foundational principles of Buddhism teach you that life is suffering, and that to live a better life, you must learn how  

It's a good time to be a publisher. Brands have launched their own brand magazines, and many publishers have gone digital-only.  In our minds, there's not a competition between print  

Publishers are embracing digital magazines because users are. And it’s true for B2C and B2B, as well as pure paid subscription, controlled circulation, or both. These publishers are taking advantage  

Unlike most other marketers, those in subscription marketing can sell the same product at different prices each time it’s purchased. Our customers buy a new subscription from us at one  

Would you like to triple the response to your current email promotions and sales pages? Because that's exactly what we're seeing happen when publishers stop promoting their magazines and start  

In his book, Free: The Future of Radical Price, Chris Anderson wrote, "People often don't care as much about things they don't pay for, and as a result they don't  

What's "free" to the naked eye isn't exactly free. It costs money to produce a product, even when it's recycled. And for the user, they pay either with their eyeballs  

Digital magazine evolution involves a variety of components, including the distribution of the content and the magazine product itself. Today we're looking at organizations that are putting more emphasis on  

How often do you read something digitally? If you're reading this, then you've done it at least once today. I'm going to go out on a limb and say this  

News from subscription website publishers are focusing on enhancements of subscription offerings and tools, with the intention of turning more casual audience members into paying supporters.  

Subscription website growth in the digital publishing industry continues as major publishers see increased results and added attention to their cause of increasing subscriber numbers.  

Growth in subscription website publishing continues in the digital landscape because of its success as a revenue stream. Today we're looking at the evolution of subscription offerings and how digital  

New offerings and products are often utilized by publishers working to increase numbers of digital subscribers. Today we're looking at two publishing that have been placing added focus on their  

Major subscription website publishers at The Atlantic, New York Times Co., and CNN are putting more attention into subscribers We're seeing some of the biggest subscription website publishers reaping the benefits  

Subscription websites can be a major revenue stream for savvy digital publishers. Today we're looking at some examples of this from major publishers. We begin with The Atlantic, a subscription website  

As digital publishers continue to iron out their audience and product strategies, the ones doing it the best are seeing growth in areas that matter: digital subscriptions and sales. Our first  

If you're a publishing professional, don't wait a minute longer before downloading our best practice handbooks. They were carefully curated into what we think are the most comprehensive handbooks on  

Subscription models are always evolving with technology and audience interests. Today we're looking at some subscription models and strategies, including successes and failures of them.  

Subscription websites LinkedIn and New York Times expand; WSJ closes Google loophole Subscription websites can be a profitable endeavor for content publishers. We begin by looking at The New York Times, which  

Subscription publishers WSJ try ad-free digital; Huffington Post tries story format; NYT shares subscription lessons A lot can be learned by trying new initiatives, especially when they are undertaken with some  

Master the art of marketing digital magazines and bundles by learning about why readers subscribe to digital magazines Several years ago we ran a study that showed us the majority of  

Subscription publishers love to see surges, and that’s what’s happening at Washington Post, New York Times, and LA Times We love to report on successes in the publishing world, and what  

As the mobile publishing revolution has matured, I’ve been blogging about a lot of large, fancy digital magazines. Publications like New York, Forbes and The Atlantic have become leaders in  

Our top-read multiplatform publishing posts of last year show an interest in native advertising and publishing expansion This year has been a huge time of change in publishing, and we're excited  

Multiplatform consumers give us a glimpse into digital and print magazines as consumption of digital grows year over year In our annual American Magazine Reader Study & Handbook survey, we set out to understand  

Industry naysayers are still skeptical about the power of digital magazines. And we’re still ignoring them. At Mequoda, we urge our clients to begin the process of launching a digital  

Readability and scrolling text should come first in tablet and native edition digital magazine design Since we started our annual Digital Magazine Survey to help publishers home in on digital magazine design, the  

Mequoda is big into identifying and quantifying things so we can study them, understand them and use them to enhance our clients’ publishing businesses. And with digital publishing starting to  

What we learned about the average digital magazine reader in this year's study about magazine consumption This year, like we have for the last several years, we ran a study to  

September 1, 2016 – BOSTON — The 2016 Mequoda American Magazine Reader Study & Handbook, conducted in Q2 2016, one year after their 2015 study, polled 3,241 US adults with  

Claim your FREE digital copy of our 2016 Mequoda American Magazine Reader Study & Handbook: Multiplatform Magazine Reader Habits and Digital Publishing Best Practices now.  

There’s no doubt that niche content is the name of the game, at least if you’re playing the game using the Mequoda Method. But digital magazines can’t expect to slap  

Hearst says yes, begins providing online ad targeting for readers of print magazines; plus, the Independent, True Ink, and time-based selling Believe it or not, a big part of multiplatform strategy  

Making sense of the latest magazine industry trends via top digital publishers: Rodale, Time Inc., Conde Nast, Hearst, IBT So much news about magazine industry trends during the past month, in  

While most of us are still ramping up, the early days of 2016 haven't seen much of a break in the action when it comes to the top magazine publishers'  

If you came here seeking digital publishing jobs to apply for, don't be disappointed that you don't see any listings in this post, because we've got something better for you:  

Publishers aren't just going digital anymore, they're creating digital magazines that are evolving as quickly as the technology that hosts them In 1967, an eight-page issue of Computerworld was published for the  

For online publishers and visitors to our Free Advice blog, it might seem like digital magazine editions dominate the industry, because they're all you care about and all we write  

Digital consumers are the end all be all for Internet publishing companies. Everything revenue-related runs through them. Digital consumers click, read, subscribe, and share. They are the goal. Here's the good  

For print magazines and newsletters, subscription websites offer a plethora of ways to gain publishing revenue with little upfront cost Legacy publications should be ultra focused on how to create dynamic  

The latest in B2B publishing includes Penton's purchase of MRO Network; Informa's bet on events; and CIO's big change B2B publishing represents the best of niche strategy; audience development depends largely  

Why do modern multiplatform magazines make so much money? At Mequoda we talk about publishers that have multiplatform magazines on a regular basis, but what we don't always mention is that  

The top digital publishers have risen – and stay – there because they're willing to experiment, evolve, and tread along the cutting edge of industry-wide best practices while pushing out  

The future of digital magazines gets brighter with every passing fiscal quarter, but it's a slow and steady progress as traditional revenue generators try to keep pace with advancing technologies,