Tag: digital magazines

Bullish 5-year study on digital magazine market shows record growth; plus, Forbes' focus on events Monitoring the digital magazine market is a necessity for us to successfully help online publishers establish  

Magazine circulation numbers are by definition always changing, but we're at a crucial juncture when it comes to these stats. For instance, it's hard to believe, but the Alliance for Audited  

Google publishers are embracing AMP, but some have questions; plus, niche publishing on Facebook and a glimpse at a top-tier social media strategy in action When it comes to Google, publishers  

If you know the Mequoda Method, you know that Twitter publishing is important when it comes to multiplatform publishing. But how much does that importance depend on this social media  

Is an online ad network the answer to publishers' prayers when it comes to digital advertising revenue? We're seeing it with programmatic partnerships and other arrangements, and why not? Brands  

Becoming an ecommerce publisher continues to attract publishing executives looking for alternate revenue streams rooted in their content and niche audiences. Selling products isn't selling out; developing an ecommerce content  

Coming up with anti-ad-block tactics is emerging as one of the great causes for magazine publishers who are determined to maintain digital advertising revenue regardless of readers' own aggressive push  

For digital publishers not fully reliant on ads – which hopefully is you if you're aiming for high multiplatform performance – few components are as crucial as your subscription revenue  

Welcome to a special all-niche edition of our daily news post, wherein we'll drill down on the topic of niche advertising, a crucial component of any magazine business model for  

If you're a publisher, tech considerations have emerged as a crucial component of your day-to-day decision-making. This likelihood increases exponentially if you're creating mobile apps and dedicating resources to serious  

While most of us are still ramping up, the early days of 2016 haven't seen much of a break in the action when it comes to the top magazine publishers'  

Whether you're outsourcing your Internet marketing services or building an internal Internet marketing services department, these 11 content marketing job functions are key I've been running marketing services departments and companies  

Publishers aren't just going digital anymore, they're creating digital magazines that are evolving as quickly as the technology that hosts them In 1967, an eight-page issue of Computerworld was published for the  

The publisher-advertiser dynamic has always been a fragile one, but it needn't be a fractious one. After all, it's a symbiotic relationship, and the success of each, in theory, depends  

We're not even through the first week of 2016, and this is already our second digital publishing trends post on native advertising. That should tell all of us in the  

Publishers will reinvent their digital magazines across platforms and newsstands in 2016 This year print magazines saw a sharp downturn in newsstand sales, with a 10.3% drop year-over-year in single issue  

We've rolled out our year-end retrospectives and looks ahead, which we believe provide a blueprint for modern publishers looking to improve on audience development and conversion via sound but also  

On desktop or mobile, ad blocking has emerged as the defining issue of digital publishing in 2015. This presents good news and bad news for online magazines looking to compete  

The digital media industry trends dominating the headlines at the end of 2015 share some overlap with the digital media industry trends we started the year with -- monetizing mobile  

Our most-read digital magazine publishing posts of 2015 reveal a desire for better understanding of creating, publishing, pricing and selling magazines This year in our Digital Magazine Publishing articles we've tackled everything  

For some digital magazines, the effort to generate online ad revenue can evoke a verse from Samuel Taylor Coleridge's The Rime of the Ancient Mariner: "Water, water everywhere, /  

For some companies with multiple properties, publisher networks just make sense as a way to centralize operations and standardize content across all platforms for the purposes of more attractive options  

The promise of mobile magazine publishing is no mirage -- it's just not so easy to achieve in the midst of viewability, targeting, and tech issues. Monetizing mobile is the  

Digital magazines are relying less on advertising by implementing paywalls that influence more subscriptions   Remember the days when digital editions of magazines were only available by paid subscriptions? You'd arrive at  

We've made it clear over the years how much we admire America's Test Kitchen, practically our neighbor here in the Boston area. We admire them because they've achieved great  

Tomorrow, Thursday, Dec. 3, marks MinOnline's 13th annual Most Intriguing and Hottest Launches Awards Celebration, while Friday, Dec. 4, marks the entry deadline for its Best of the Web Awards.  

Regional magazines can cover several states or be hyperlocal, but regardless of their geographical reach, they operate with a hardwired niche strategy no matter what the topic, based purely on  

Did you know that while many Mequoda Members are niche publishers and regional publications, many others have been legacy publishers looking to transition to creating digital magazines that can compete  

Apple publishing opportunities have long served as a component of digital magazines' plans, but toward the end of Apple Newsstand's run, it became clear that the service was not actually  

Advertisement regulations are ramping up with the proliferation of digital advertising revenue opportunities like native content, programmatic ads, and mobile viewability. In addition, ad blocking programs and data privacy also  

Media Rating Council issues revisions to mobile viewability guidelines; plus, Adobe's audience development data and a vertical video solution Ad viewability, especially mobile viewability, is arguably the issue facing digital publishers:  

Does it seem like there's been more news about native advertising trends lately? Well, that's because there has been. Sponsored content has skyrocketed in popularity, and the execution of these  

ALM, Hearst, Google, Apple, Texture, Time Inc. are the media companies and digital magazines leading the shift in publishing metrics Much like old-school counting statistics in baseball, old-school publishing metrics like  

With LinkedIn, content marketing, and other opportunities for audience development, brands as publishers are in a position to flourish Brands as publishers, publishers as brands ... given the digital media evolution  

First things first: What are native ads, as we know them today? Native advertising is sponsored content crafted by marketers, often in collaboration with in-house studios at digital magazines, that's  

Online magazine advertising is growing exponentially, especially on mobile, but there's much to be sorted out before it can truly serve as a cornerstone revenue generator for all digital publishers.  

Subscription publishing is another element of multiplatform strategy that digital magazines must stay attuned to, as the landscape seems to shift every week. Most recently, paywalls for online content have  

The latest in B2B publishing includes Penton's purchase of MRO Network; Informa's bet on events; and CIO's big change B2B publishing represents the best of niche strategy; audience development depends largely  

Why do modern multiplatform magazines make so much money? At Mequoda we talk about publishers that have multiplatform magazines on a regular basis, but what we don't always mention is that  

Internet advertising revenue isn't all the way there quite yet as the sole source of profit for the majority of publishers, but it continues to grow at a rate that  

October has been a busy month for hires, promotions, dismissals, and more for publishing executives at the New York Times, Fusion, and Slate Every once in a while, we like to  

In the second decade of the 21st century, the online publishing environment is not only changing dramatically, it’s changing at a faster rate than we ever could have anticipated. In a  

Despite the proliferation of platforms, channels, and technology, ad engagement hasn't exactly gotten easier for publishers and brands. Whether it's the ad blocking craze that seems to be taking over  

The future of digital magazines gets brighter with every passing fiscal quarter, but it's a slow and steady progress as traditional revenue generators try to keep pace with advancing technologies,  

Ever wondered where Kim and her team find all of their magazine industry news for our daily Digital Publishing Trends posts? Well, I have, so I asked them for their top  

The ties that bind publishing, social media are stronger than ever; plus, Condé Nast debuts new video platform If you own a company in digital publishing, social media is not an  

Publisher acquisition news is often pretty predictable and ho-hum, but sometimes a deal comes along that not only captures the imagination, but also truly crystallizes the state of the industry.  

There's no doubt that niche content is the name of the game, at least if you're playing the game using the Mequoda Method. But digital magazines can't expect to slap  

Are you generating all of the digital advertising revenue you're capable of? If so, what's your secret? If not, join the club. Mequoda Members know that relying solely on digital magazine  

Keep more revenue while offering a better customer experience by ditching the app and launching a web magazine In our eyes, there are two digital magazine publishing software giants: Adobe and