Tag: digital magazine market study

Digital magazine publishing is and continues to be the current and next frontier, with unlimited revenue stream options coming from creative use and integration of text, images, video, social content,  

Mequoda ran its first ever digital magazine consumer study in 2014, polling US adults with Internet access. At the time, the biggest finding was that 20% of respondents reported currently  

Want to know how publishing magazines on Kindles will boost your digital circulation? The simple answer is math: you can only sell more digital issues, not less, by adding your  

Digital magazine distribution and consumption will receive the Audit Bureau of Circulations treatment; plus, Google follows Apple's lead and Time Inc.'s vision Digital magazine distribution, readership, ad views, and more are  

Since the printing press was invented, the best way to deliver readable content was always on the page. Until the advent of the web, consumers hadn't even considered other ways  

Bullish 5-year study on digital magazine market shows record growth; plus, Forbes' focus on events Monitoring the digital magazine market is a necessity for us to successfully help online publishers establish  

Surveying the latest magazine readership statistics and audience development from the top digital publishers; plus, latest personnel moves Magazine readership statistics are by definition a key in audience development, but they  

Making sense of the latest magazine industry trends via top digital publishers: Rodale, Time Inc., Conde Nast, Hearst, IBT So much news about magazine industry trends during the past month, in  

Are you a digital media publisher keeping tabs on the competition, looking for success stories, cautionary tales, and cutting-edge intel? Well, you've come to the right place, because that's what  

The future of digital magazines gets brighter with every passing fiscal quarter, but it's a slow and steady progress as traditional revenue generators try to keep pace with advancing technologies,  

There aren't many industries as exciting these days as media and publishing, which rivals even the tech sector for growth opportunity. Each week brings with it a new advancement, revenue stream,  

A growth in digital medium usage portrays the increasing value of digital magazine publishing In 2015, our Digital Magazine Market Study study showed that people read an average of 2.37 digital issues and an  

Sometimes, you just need the numbers, right? When it comes to making decisions that could be the difference between flourishing or folding, data is a commodity. Device usage, performance metrics,  

Digital media publishers and executives move at a pace months ahead of others in many professions. Whether it's on a practical level with editorial calendars planned months in advance or with  

The power of traditional media companies is diluted these days, as legacy publishers struggle to keep up with the proliferation of content across the World Wide Web. Print is an  

The upsides and downsides to the tablet statistics floating around Tablets have no doubt shaped the future of reading. From digital magazines to eBooks, publishers have embraced the technology almost as  

More and more, metered content is becoming de rigueur for digital magazines looking to generate higher revenues with higher quality product. As big believers in smart subscription strategies, we love  

If we had to pick two words to describe the Mequoda Method, the first would be "multi-platform," which, as Don wrote recently, is the new normal for digital magazines years  

We've covered a lot of ground during the past couple of weeks as we roll out stats from our 2015 Digital Magazine Market Study. But have we covered too much  

That's the question we asked 3,642 U.S adults with Internet access earlier this year, looking to learn more about consumption of digital magazines – and, more to the point, the  

Have you ever spent time poking around on your iPad, just to see how customers feel about the digital magazines they buy and subscribe to? We make this a habit  

Tablet, print, or web? The data shows that magazine consumers are split on their magazine format preference. The web edition showed a tiny edge over print and tablet editions, but  

Readable text, scrollable text, links to websites, embedded video, back issue archive, vertical swipe, copy and paste capability, content bookmarking, relevant advertising, general advertising, and companion print magazine. Which functions  

Throughout the week, we've released stats from our 2015 Digital Magazine Market Study. One stat covered print readership, and the other covered readership of digital magazines. But they center on  

The primary stat we set out to understand in this study was what percent of U.S. adults with Internet access reported reading a digital magazine issue in the last 30  

Five years after Apple introduced the iPad and the magazine industry latched on for dear life, digital magazine consumption has reached 43% of print magazine consumption and is climbing rapidly.  

July 21, 2015 – BOSTON — Five years after Apple introduced the iPad and the magazine industry latched on for dear life, digital magazine consumption has reached 43% of print  

Before quantifying the readership of digital magazines, we wanted to first understand what percent of the American adult population with Internet access reads print magazines. We also wanted to learn  

Is the digital publishing industry unstoppable? These facts and figures argue a resounding yes, especially when it comes to audience development.  

App publishers are on the cutting edge of multiplatform media, but with great power comes great responsibility. Software changes, shifts in consumer tastes, and evolving devices and platforms all pose  

As part of a smartly executed multiplatform strategy, tablet publishing is a profitable enterprise built on cross-device content practices, good design principles, and making sense out of industry trends. Recently,  

There are plenty of digital newsstand options in today’s landscape. If you have a limited budget, don’t waste time by publishing on the wrong digital newsstand. Which should you be  

So is the underreporting of digital magazines sales the fault of publishers themselves, or should AAM's audit be modified to accommodate universal pricing and packaging? We think it's time to accommodate.  

With emergent factors like video, viewability in a mobile world, and website revenues rightfully obsessing digital publishers around the world, finding solid data to focus the head-spinning stream of opinions,  

While the problems publishers deal with can seem to multiply with each passing week, the good news is that technological advances, best practices, content innovations, and other digital publishing solutions  

If you own a tablet that you use often, is it hard to imagine what life was like before it? I have friends who use their tablets to cook every  

The Association of Magazine Media (MPA) released its latest Magazine Media 360° report – tabbing year-over-year numbers for February, along with the top performers in the magazine publishing industry –  

What's up with mobile apps and the people who use them? Anyone publishing a digital magazine, or planning to publish one, must keep up with app user statistics. Recent mobile  

The Association of Magazine Media (MPA) released its most current industry numbers, building onto its monthly report with an accumulated six months' worth of audience data from August of 2014  

Consumers love digital magazines, while publishers proceed with very different strategies Four years after Apple introduced the iPad and a floundering magazine industry latched on for dear life, consumers value digital  

Stay current with new digital magazine trends and you'll stay ahead of the competition. That's the idea, right? Those may be words to consider every day you step into the  

Digital magazines comprise the whole ecosystem of paperless magazines. If a story can be read digitally, it's a digital magazine. It doesn't matter if it's read on the web, or a  

The Association of Magazine Media (MPA) released its "Top 10" magazine brands on Jan. 7, along with its most current industry numbers from November of 2014. The findings, compiled by  

Knowing your audience is vital to all writers, editors, and publishers. Staying ahead of market research is the first step in finding out who your readers are and what they  

Even though digital magazines are hardly new, they certainly have blossomed in 2014. In our very recent Mequoda Digital Magazine Market Study, we surveyed more than a thousand digital magazine  

In the I Like Crochet case study, the report outlines the decoy pricing strategy that Mequoda has championed, a strategy that drives more orders to the highest price point and