In the world of email marketing, testing is king. The subject line is your first chance to get your subscribers to read your message. It may be the deciding factor
Print advertising rates have always been robust. After all, magazine ads have been superior to broadcast ads in several ways: They offer a targeted environment, they offer adjacency, and they’re
If you think that your website should be the main driver of your revenue, think again. Email subscribers are responsible for between 60 and 80% of all digital revenue generation, while
Why would you give away content for free, in order to make money? Sounds crazy, but that's how the smartest publishers we know have grown at an exponential speed.
Selling magazine
The most effective blow-in cards of the 21st century aren't made of cardstock, they're digital. And since offering a sample of your magazine is less effort for the user when
This year, our winner was Countryside Network, who launched their Mequoda System in February 2016. Countryside was founded in 1969 and today includes four farming-related magazines (Backyard Poultry, Countryside, Dairy
Spending on print ads to decline 8.7%, and the majors in newspaper publishing are planning for the future
A decade or two ago in newspaper publishing, it wasn't easy to get
Social media for magazines should be equal parts branding and content marketing – with a new perspective on why magazines really market content on social
One of our clients recently conducted a
These digital only magazines have disappeared from existence, but we’ll take this opportunity to learn from their mistakes
There's a basketball game between print and digital, and we're rooting for digital.
